Mobile Search and PC search three differences you have to know

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In today's society, mobile devices play an important role in daily life. How many of today's society have not heard of the iphone, ipad or Android and other popular mobile device keywords. Especially in mobile phones, most people have been inseparable from mobile devices. Data show that in 2015, the United States to access the Internet through mobile devices will exceed the number of PC devices. As people become more and more attracted to mobile networks, as search engine optimization, do you realize that this change is affecting the search world, affecting the way the internet marketing. Although the current mobile device is not enough to match the PC device, but the search traffic on mobile devices is absolutely a cake can not be ignored.

So before you do mobile device search optimization, do you know that it is different from your familiar PC device search? Only if you really understand these differences can you optimize to achieve a multiplier effect, then what is the big difference between the two?

One: Mobile device search compared with PC devices will be more localized

This is easy to understand, and we generally use mobile devices to search for information that is relevant to the neighborhood. For example, I would like to find the nearest car park nearby, near the nearest café, nearby restaurants and so on. And we use a PC search, is generally looking for some more extensive information, information, such as the recent Baidu algorithm update, the recent Google algorithm updates and so on. We can also see from some data. Microsoft has published data on mobile device searches, which show that 53% of the users who use mobile devices to search on Bing are looking for local information.

Two: The time period using mobile search is different from that of PC search

During the day, the time period during which we searched using a mobile device was significantly different from the time period when we searched using a PC device. We can according to Google's latest mobile advertising data show that the general use of PC devices to search are in the working hours, early on the time to the afternoon of the five point of this period of work. Users who use a tablet search typically appear at 11 points in the evening at six to the night. Mobile phone equipment is in the trend of steady increase throughout the day. There is a big difference between a mobile device and a PC device during the search period.

Third: Mobile search relative to the PC more prone to errors

This does not seem surprising, compared to mobile devices with PC devices in the input device has some limitations. Mobile devices generally do not have a PC device as the precise intuitive input keyboard, and limited to small screen, click on the target smaller. For this, when we are doing the optimization of mobile device search, we can appropriately integrate some of the search errors made by mobile device users into our optimization strategy. This can also increase the flow of the site to some extent.

For mobile devices, mobile network development We can not underestimate its impact on the search industry. How to catch mobile search this market is related to your future online marketing road. This article by the Agricultural Practical Technology video http://xinghuo.cuncun8.com finishing edit, reprint please keep the source.