Recently, mobile search engine companies should search announced that its mobile ad aggregation platform on the line two months after the launch, has been implanted in hundreds of app, advertising day show the number of billion. For the future trend of the mobile advertising industry chain, it is advisable to search the judgment that there is still a great potential for mobile commercialization, and the future intensive operation and service will be more important.
At present, the domestic mainstream mobile advertising platform has Baidu Mobile Alliance, Edersch, and foreign admob, etc. Compared with the above enterprises, the appropriate search mobile advertising alliance positioning in mobile advertising advertising platform, the core is to use the appropriate search itself and the industry advantages of the technology to establish a set of ad exchange platform. It is hoped that the platform can be used to solve the "pain point" that developers do not know how to operate their products commercially.
It is reported that the appropriate search advertising aggregation platform for each developer proposed the "Integrated service" plan. For apps that have been developed, it is advisable to search the business sector and give developers a tailored ad access program. For the development of the app, the appropriate search will provide them with the app industry success stories, to help them get better income as soon as possible.
In addition, the appropriate search ad Exchange platform will be based on different advertising platform changes, automatically adjust background optimization parameters, so that the advertising indicators optimization.
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