More and more traditional enterprises get the third party payment license

With the introduction of new rules on third-party payment licences, more and more traditional enterprises have received third-party payment licences. For a time, the third party payment market smoke four, competition is also escalating. After the traditional enterprises have exerting force, the pattern of the third party payment market has changed quietly.

A few days ago, the Yi-chi think-tank released the second quarter of 2012, "China's third party pay market quarterly monitoring," show that HNA's new students pay two-quarter Internet payment transactions reached 6.6 billion yuan, ranked eighth. This is the traditional industry group's third party payment enterprises to enter the country's top ten. The emergence of new payment means that the market pattern of third party payment is about to face a big.

The rapid rise of new students ' payments just confirms the view of the Analysys analyst: "The traditional areas of information, electronic degree of increasing speed, this will be the third party to pay a significant opportunity, the market pattern will also produce great changes." "However, the rise of the new payment is not accidental, but the inevitable result of its intensive farming differentiation strategy."

As a traditional company that started with aviation, new students are facing the challenge of "Cross-border". In order to gain a firm foothold in the third party payment market, we must perfect the combination of "tradition" and "Internet", and merge the HNA corporate culture and Internet culture deeply, and become a competitive third party payment enterprise. In the third party payment product homogeneity Competition market pattern, the new student pays opens up the suitable own management road.

Admittedly, large enterprises such as HNA, Suning and Baihui have advantaged advantages in traditional fields, large economic entities and many industry resources support, which can provide strong support for third-party payment. In fact, many traditional enterprises have entered the third party payment market, and have not gotten rid of the third party to pay the product homogenization of the curse.

Specifically, the current market of third-party payment products, mainly focused on network payments, prepaid cards and bank card receipts this old three. From the functional point of view of the products, these third-party payment products are similar, this is the third party payment enterprises difficult to develop the incentive. In view of this, from the traditional enterprises to kill into the third party payment market HNA, launched a personalized third-party payment products, and the construction of a unique O2O business model.

It is reported that the new students pay the Internet payment platform has been in E-commerce, aviation, logistics and other industries to achieve the access of thousands of quality merchants; online, the new prepaid card for freshmen to pay for new cards with HNA's major airlines, the distribution of the country's hundreds of hotels, supermarkets, convenience stores, department stores and other strategic cooperation to provide consumers with accommodation , tourism, car rental and other one-stop membership services.

Through the line of a complete payment system system, the new payment to the past dispersed in the various sectors of customer information data integration on the new payment platform for cross marketing or precision marketing. It is not hard to see that new students pay for the new card is not just a simple electronic payment products, or a load of integrated marketing products. Both the payment function and the marketing function, this is the value of the new card, but also the value of third-party payment products.

Another Jin Jiang electric dealer who enters the third party payment industry will break through the integration strategy after receiving the third party payment licence. As we all know, Jinjiang group below not only has Jinjiang star this national famous economic hotel, there are many star hotels and tourist routes. "Jinjiang e cartoon" is a third-party payment platform, plus Jinjiang travel "and" Jinjiang Li enjoy the two platforms, integration into the Jinjiang's Third-party payment platform for the bright spot.

It is easy to see that, compared with the specialized third party payment products in the market, third party payment products, such as new payment, which are derived from traditional enterprises, are out of a differentiated competition route, which is why the new payment can rise. In addition to the new card, the core competitiveness of the product, the new payment also for the logistics market launched a corresponding Third-party payment products, began to take the fixed-mode payment solution market route.

In the future, the third party payment market will be more competitive and the entry threshold will be higher. Although the traditional enterprises such as the new payment does not have a strong internet, but behind the numerous resources and strong financial strength for the traditional enterprises to pay third-party payments to create a convenient condition, which has become the third party to pay the market pattern shuffle incentive.