More than 20% sites are not updated

Recently, the shopping search engine a Amoy network (www.etao.com) issued a report on group buying consumption. In the report, we can see that in the last one months currently in the domestic group purchase site has more than 20% (20.5%) sites, has not updated the product, in other words, more than 5,000 group buying sites in China, More than 1000 group buying sites have now stopped updating.

According to the data, the number of group buying sites that did not update their products within one months was not reduced by September (56.5%), while the number of group buying sites that were able to update their products in a week was sharply reduced to 21%.

Analysis that, according to this trend, in the future months class, or more than 80% of the group buying site will be in the "big test" in the deadline, and face the fate of elimination.

At present, most industry people in the industry are not optimistic about the domestic "thousand Regiment War", Innovation Factory founder Lee Kai-fu, the domestic "99% of the group purchase site will die, only four or five can survive to become the market master." and including handle nets, glutinous rice nets and other industry people also to Lee's comments agree, even optimistic about the full network Ma Zheng also think, "85% of the group buying site will die", group buying industry will be "the remainder of the king."

At present, China group buying consumer market growth stagnation, financing difficulties are further increased, "burning money" can not continue, for the first-line group buying site, the winter is more capital of winter. In small and medium-sized group buying site large-scale collapse behind the tide, is the top class group buying site tightening money, to solve the capital cold, thinking out of the plight of the figure.

On the one hand, domestic including litters Regiment, handle, group treasure, 24 coupons and other group buying sites have begun to reduce operating costs through layoffs, stops, pay cuts and so on, in order to become a big test after the "left"; on the other hand, some group buying websites have also strengthened the operation of the capital market, such as the handle network frequently hit the U.S.

A Amoy net discovery, at present, including full, the United States and other top class group buying site to O2O mode (Onlie to Offline) for the transformation attempt, that is, through the cooperation with the offline merchants, the goods and services under the line to promote, discount, wholesale prices and other means of direct display to consumers; Some other domestic group buying site also began to try to go to the route of the consumer, such as handle nets, litters regiment, etc. in the recent Big commodity category group buy promotion.

Amoy network analysis that, based on consumer demand for localized goods, services group purchase services in line with consumer demand, group buying site to O2O mode and the transformation of the business model, proved that the Chinese group buying industry has gradually detached from the originator of Groupon's influence, began to think about their future direction of development, At the same time, this also marks the Chinese group buying industry into a consumer demand-oriented, rather than capital-driven development phase, indicating that the Chinese group buying industry began to gradually mature and healthy.