Mother and Child website Up-and-comer "fun Net" growth road

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The trilogy of the construction station

(1) Rich content:

At the beginning of the site, for the fun network lack of content, by distributing the form of gifts to encourage members to publish a large number of original content, the number of logs and posts in the website area in a short period of time to be quickly promoted. For the site to attract more users to lay the foundation of content, at the same time, the emergence of a large number of original content also makes the search engine's collection of a significant increase.

(2) Extended membership:

Content has, we have adopted the soft text promotion, QQ promotion, mail promotion form to increase the number of new members registered, and in points and other preferential policies to the new members as much as possible to enhance the site's attention to new members and attractiveness. Quickly make our registered members never to thousands of people up to more than million. The VIP member policy has been established and the VIP members are not paid any fees at present, and the old users have easy access to the distinguished privileges.

(3) Enhance the website stickiness:

More members, we began to organize a wealth of regular online activities, through the improvement of membership system, integration System, increase the membership in the site sense of belonging, a sense of achievement.

Here's the point, fun network activities, in the same kind of parent-child website official organization activities, whether the activity frequency or activity rich degree in the absolute leading position, here, to thank our more than 10 excellent moderators, is they for the site activities to provide excellent ideas.

Main promotion Mode

Reference SEO optimization

We use to find and identify keywords, strengthen the content of the Web page, analysis of statistical sources, and so on to a certain degree of SEO optimization. Remind everyone, do not be overly optimized, be careful to be k, we have also had a loss before.

(2) Mail promotion

We generally use HTML format mail promotion, concise and clear layout, highlighting the theme. The title of the message must be spent thinking, a look very official or very advertising title is doomed to no one to click.

(3) QQ Promotion

The purpose of QQ itself is to be a website instant Messaging supplement, on this basis we organized some QQ group topic discussion activities, but also achieved some results.

(4) Promotion staff system

The Organization Forum member as the promotion member, supplemented by the integral reward, eight, each apparent its can promote for the forum. The website has hundreds of members every day to help promote, good promotion link brings hundreds of IP every day, the bad link also can bring at least one or two IP, the cumulative, other website has a large number of fun net link, to a certain stage, this effect comes out. If only the site to send their own links, it is estimated that several people need to do this every day full-time, in order to achieve our current effect, for some small sites, it is impossible to ask them to send a full-time link.

(5) Soft text promotion

In various major forums appropriate to publish some soft text, but also for the forum to recruit a lot of popularity. This everyone should be very clear effect, the key is to insist, to write dry goods.

Main Operation Strategy

(1) Reduce the threshold of new users and give new members more care and attention.

A large part of the site users originally adapted to the BBS model, so we adopted the strategy: to the Forum to receive new users, by guiding them to use Ucenterhome, to precipitate users. We have a novice task for our new members, on line can collect points (used for physical gifts) and experience value (for grade promotion), new members in the post can be appropriate to its low requirements, in addition and reward to new members to take care of, enhance the site's affinity for new members, reduce their frustration.

(2) Organize online activities with purpose, enrich the content of the website, improve the user interaction.

Enhance the interaction among members through the characteristic online activities. We are now active frequency: Big activities once a week, small activities every day. For example: Last Christmas held "Love Him" Love Diary contest, Digging Gold contest, "I love my Home Show my home warm and sweet", there are other kinds of activities, we have a super version is the end of the cattle, her ideas are more, a lot of nonsense activities are she thought of, estimated in the mother and child station inside, There are few activities like ours. Many of our activities are highly praised by members, members of the participation of enthusiasm is very high. Because these topics and activities are the members of their own suggestions, we absorb and put into practice. At the same time, our operators uphold the concept is: let members do the community owners.

(3) Organize a strong management team

Through a series of reward and punishment measures to improve the moderator management and organizational activities, let moderators play their intelligence to active community. Heads the top of Zhuge Liang, we have more than 10 experienced moderators, their imagination and creativity is quite astonishing, with the good of this group of people, can bring "hope for Life" and "New Hope." To add, our moderators are also members.

(4) Continuous improvement of the website rules and regulations

Whether it is the reward and punishment system, the moderator management system, or the day-to-day activities of the system, we are combined with the actual site of their own carefully developed after, rather than casually to other large sites copy.

(5) For members to provide more convenience and help

Our members are mainly 20~30岁 women, their ability to use computers and networks is generally not high, so we developed a lot of illustrations and help documents to guide them, help them, including: "How to use the window with the drawing tools to compress digital camera photos", "How to use the QQ screenshot." We also open shop for the mother opened a free advertising bit, just need to consume a certain amount of points can easily get a value of hundreds of of ads.

Keep trying new profit models

Site to survive, to develop, it is impossible to avoid the "profit" This topic, fun Network Although just set up, but also in these areas to make a lot of attempts.

(1) Profit way: Business Card

"Business Card" also known as "Merchant Yellow Pages", merchants can register business information through the system, introduce their own enterprises, display their products, fun network "business Card" is mainly aimed at: maternal and infant supplies, beauty body, post-natal service early education center, photography in these areas of the entity shop, the online mall, etc.

(2) Profit way two: website advertisement

Google, advertising alliances are done, this is more common, do not elaborate.

(3) Online activity title

Fun Network is characterized by entertainment and leisure atmosphere and a variety of online activities, and the corresponding business cooperation model mainly:

A, event title

B. customizing specific online activities

C, with the CPA advertising business with the promotion of activities

(4) Shopping rebate (CPS)

Through the cooperation of Merchants shopping rebate, on the one hand to bring orders for cooperation merchants, on the other hand, members can not only facilitate shopping, but also access to points, we are and merchants by order turnover.

(5) Online Business-to-consumer Mall

Mall set up the purpose, not only for the pure meaning of the sale of merchandise profits, but also we consume the means of loyalty points, our various online activities are linked with the integral, with the increase in the number of members, the number of points generated more and more, the integration of the function can not meet the membership requirements, And it's a lot of cost pressure on us. After opening the customer mall, members can put his accumulated points in the site to get free to change gifts, but also in the mall to offset the cash, at a very low price to buy goods, get a very high cash discount.