Mouchangqing: The key to network promotion is executive power

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I often have friends who read the web promotion articles I write and then ask me how to promote their website. In fact, I will be the promotion means, basically have been shared out. Promotion methods on those, the ultimate ability to achieve their desired effect, the key is the actual implementation of the strength enough. is serious to do, found that this method is not workable, no effect. Or casually get under, feel nothing special effect, give up. Today I will take the previous two product promotion cases, and share with you, how I do.

One: Website Alliance promotion Experience

Website Alliance Promotion Work is my company in Beijing to do the first direct and promotion of the work linked. At that time, the company let me be responsible for a "music alliance" promotion, is the company to promote the Alliance products, the league site to do the least of a product. Because it is music class, not attractive, and low price. Compared with the mop alliance of the same time, the cost-performance ratio is much lower. For example, a website with the same advertising location hanging Music League and Mop Alliance ads. 100 people go in. Up to 2 people will click on the Music Federation ads, and MOP because they are biased "erotic" ads. 100 people go in at least 4 people will click. And our is 1 clicks 2 cents, MOP is 1 clicks 4 cents. means the same position, hanging our ads, than the mop alliance less than 4 times times the income, stationmaster is not a fool, so at that time to do music products Advertising Alliance site very few.

When I took over the job, I was also desperate, feel that in such an objective environment, want to push the product is basically impossible, almost gave up. Later, I read a xingdong article, "Internet Entrepreneurship five core issues: can be either winning or fatal" Let me understand a truth. Don't complain about things that can't be changed, no matter what you do, do it carefully and execute it. Try to think of the way you can see it, if not, then tell the leader, this is really no way.

Because they have done a personal site has done a lot of alliance ads, so the Web site Alliance and personal webmaster mentality or have a certain understanding. First I went to investigate all the same kind of website alliance, see their price is how much, the style of advertising size, promotion channels and so on, is what kind of website hang their ads. There are some comparisons of our alliance platform with each other, such as the success rate of user registration, the following guidance for registered users, and so on. Also did some webmaster survey, why not willing to put the music league ads.

After these surveys I found that fewer people were contributing to the music Union, not least because the price was not in the ascendant. Also because the size of the ad too little style, there is not enough to promote the full channel, the initiative to register the Alliance site to do all the work is not in place and so on. The original music league advertising size style only more than 10, and are not the usual size of the site, resulting in a number of alliance sites because of the size of the problem, give up the ads to the Music League. Later I increased to more than 50, put a lot of commonly used advertising code to add up. So as to meet more sites of different advertising, increased my ability to convince the alliance site to hang up the weight. In addition, I through the background of the Advertising code data analysis, see so many advertising code, which a few of the click Conversion rate is the highest, and thus to some affiliate website strongly recommended. Actively to the Alliance registered website, I will use IM to contact them to ensure that they eventually hang up the music league ads. Also will analyze some Alliance website's data, for instance some website's advertisement page has the 1W IP display, but only a few people click. I will help the Alliance website to study and analyze the reasons, and find ways to increase the click rate. Through these means, the Music League stop promotion time, than I took over when 4 times times the flow, although not much, but also successfully completed the leadership entrusted to me the task. From the beginning to prepare to give up, to the later non-stop to find ways to carry out, let me understand, as long as not paragraph of the way, seriously to carry out, always complete the task.

Second: Video Search promotion Experience

This is my video product flow swap promotion experience, the original from the Alliance department to the video Search Products department, responsible for the promotion of video search. In the beginning, I also have no bottom, because such pure entertainment has no commercial value products, the company gives the flow of basic resources are not many. I have not done before the flow of the exchange of cooperation, do not know whether they can do a good job. But I am very interested in this, but also the initiative to apply for the past, so tell yourself must do well.

At first I did a lot of preparation and thought about how to improve the flow of the product. First, I analyze some of the traffic data of previous cooperation. Some of the results are very poor cooperation has stopped, only retained 2 traffic effect is still OK, so I have a lot of space to do the BD location swap. Then I went to collect a lot of people willing to do the flow of cooperation entertainment site contact, and then a family to talk about, at the beginning of our product flow is not small, from less to change.

But light depends on BD position, can never change the flow of higher. Because access to video search users, mainly in the search video, will click on the BD location of the cooperation site links will not be too much. Then I thought of the characteristics of the video search product, visitors to our site will eventually run to some video sharing site, such as "Youku" "Potato" "cool 6" and other sites. I think why to give them a free flow, should let these sites also give us BD bit, return to our traffic. Then I talked to the video-sharing site in ALEXA1000 's name. At first, two video-sharing websites that had a good private relationship with the company agreed to co-operate. There is a case behind the better talk, I will tell some video sharing site, such as video site also cooperated with us, and at that time a lot of video-sharing sites have and some entertainment sites do traffic exchange cooperation. We are video search past traffic more targeted, if the entertainment site can cooperate, it should be more cooperation with us.

I was on the video sharing site cooperation policy is you give me 1000IP, I will return you 2000IP. In short, the more traffic we work with, the better they will be. So at that time ALEXA1000 in the name of the video sharing site there are nearly 8 and we have cooperation, and several are several WIP of large flow exchange, such as "Youku" "Cool 6" "Popcorn" "mofile" "even even" are the main partners at the time. At that time, similar video search site also has several, such as "love to ask the video search" "Yahoo Video Search" "Baidu Video Search" because they did not require these video site return traffic, so I went to find these video site talk about traffic interchange cooperation, or have a certain degree of difficulty.

In this way I through the video search product characteristics, a video site over the traffic to the B video site, b video site over the flow of C video site. Through the cooperation with the video sharing website, the flow is getting bigger. BD location thus exported more and more traffic, I also and some entertainment sites have increased the exchange. I remember when I was at the highest peak, there were hundreds of WPV a day, several times more than when I took over. And in the absence of any company resources to do it, so I was very fulfilling. The experience of promotional in video search has always been the happiest time of my career.

Find yourself every time to write promotional articles, always easy to digress. Originally wanted to talk about the implementation of network promotion, but wrote to the end of a complete product promotion case. Before writing is to give a few previous promotional cases, such as also ready to write www.zzdh.net how to do SEO cases. The result is written 2 cases, carelessly and write so much, and there are many want to say did not write out. The above two case promotion method, in my previous promotion article actually also mentioned, today just changes the form and the angle to write out. May be a little irrelevant, but at least it will not be a chicken, so that we have a little help after watching.

Today will write this article another reason, their own independent blog has been playing the network to promote experience to share the banner, suddenly found himself recently written articles, not a few are related to the promotion. I feel a little sorry for the readers who always pay attention to my blog, so I deliberately take time to write an article and network promotion related articles.

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