Movie with the same name game has been common, many movies IP reduced to gimmicks

The game of the same name is now an important part of the game market, only in the recently released film, there is "one step Away", "100,000 Cold Jokes", "Dragon Rider" and other films developed a film with the same name game. But some players reflect that the quality of such games is not high and lack of innovation, although the movie is the same name game, but only borrowed the film's shell, its content and the relationship between the film is not large, making a lot of film IP (copyright) to become empty shells and gimmicks.

Reporter investigation

Super 80% users do not recognize the quality of the game

Reporters do not fully statistics, last year, a total of 311 films in the home line, of which 59 films have the same name game, including 32 domestic films and 27 overseas films.

Through the micro-letter public number boiling point culture, we launched a vote to learn about the use and recognition of movies with the same name. The results showed that less than 20% of respondents agreed to a game with the same name as a movie, while 81% respondents said they would not choose the game.

In order to maximize the value of the film, and game companies to be able to make a market advantage of the game, the two sides often on the film copyright cooperation, create a linkage effect, not only make the film in theaters to gain greater influence, and the game will attract more players because of the heat of the film. However, in the current situation, the movie has not only created a positive linkage effect, but has become a laughingstock in the mouth of many players.

Phenomenon Observation

Only borrow shell content disjointed

At present, some gaming companies in China are still in the backdoor level of IP, not the content of the game and the content of the film linked. For example, the movie the same name Game "Ruffian Hero: Dawn Rises", some players said that the game is actually just a movie shell, the game content and the film is not much related to the general elimination of the game.

The increasingly scarce quality of IP, the only use of film shell film the same name game is undoubtedly a waste of IP resources. Realm Game CEO Zhu Jia Liang that the movie has the same name game is the result of the game company's quick success. Because the game company, just want to let the game as soon as possible, occupy the market, gain, and not carefully study IP value.

A good movie with the same name game to plan the game according to the movie content, not only the role of the film in the name, but also the role of the film and game characters skills, ability to integrate, reflect the role of characteristics, as well as the game points, rules and movie plot effective interaction, stimulate the two manifestations of potential strength.

Imitation is a lack of innovation

A "small yellow man Run" fire, a variety of film based on IP adaptation of the games have emerged, the game "Break Up Master" is one of them. The game to "the history of the most abuse of the double parkour game" as a gimmick, but after the actual experience of the player found that the game with other cool games are not much different, in the 20 days of the official shelves of the app store below the free list of Download 500. In addition to "breaking up the master" outside, "Flower Road" and other films have been made into parkour games.

"At this stage of our country's planning, innovative ability is weak, in the development of the game is mostly imitation of foreign success model, the film is also the same game." If a game is modeled successfully, the rest of the game being developed will continue to mimic the previous game pattern, "Zhu Jia Liang said."

In addition, the Ministry of Culture Game Content Review Committee deputy director Yang Jinwen also believes that if the game does not innovate, it is very easy to be eliminated, if the player long experience the quality of the same name film games, will have a negative evaluation of the entire game market, the industry's future development is extremely unfavorable.

Using the technical issues of frequency

Last December, the film "A step Away" with the game of the same name online. But many players say that there will always be technical issues such as Flash-back during the game.

Yang Jinwen said research and development of the game requires a certain amount of time, but the heat of a film can only be maintained for six months to a year, "Once the heat down, will affect the film of the same name game market effect, coupled with the current stage of domestic game market atmosphere more impetuous, prompting the game company to speed up the pace

In addition to the game company's quick success caused by the quality of the game is not high, the copyright party does not have a valid IP adaptation constraints is also one of the reasons, often is the film copyright awarded to the game company after no longer participate in the adaptation of the matter. In this respect, Yang Jinwen suggested that the copyright party should be the game company to adapt IP to check, such as the choice of first audit film the same game content of the plan to authorize, through the joint efforts of the two sides to maximize the IP value.