Muje: Industry BBS Forum Community users more targeted

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For the Industry BBS Forum community, than the simple portal class site more targeted, the current site is increasingly difficult to profit, the industry forum profit is greatly optimistic, this is why? Today we will tell about the "Industry BBS Forum Community users more targeted" reasons.

For an industry web site, they can attract users are often access to a number of relevant information, the majority of these people are mainly short-term users, only a small number of professionals will be appropriate to consult the industry information, but due to the interaction of the industry portal is not strong, Even if the implementation of the WEO2.0 operation concept, but still can not meet the needs of users to understand the discussion, so the industry portal, although the flow is very large, but the viscosity is far less than the same as the Industry BBS forum community.

These industry BBS forum community because of enough interactivity, to the user left a more extensive independent communication space, and more users of the consistency, but in the forum can be left to discuss some of the issues in the industry discussion, users of their views must have a certain understanding of the industry or a special view, So will pay more attention to the information in the industry, so the industry BBS forum Community Advertising more targeted to attract users to form the recommendation of products, to promote products, increase awareness, to achieve the purpose of the final sale.

The above content only industry BBS Forum Community users more targeted the first reason, and the second reason is because the Industry BBS forum Community users Sticky High, so the same user in the forum to visit the number of pages will be more than a lot of ordinary Web sites, Therefore, the BBS forum community ads for a single user's display rate is higher, from the previous advertising display statistics, we all know that the general ads in front of a user only to show that it is difficult to be noticed, let alone be remembered, but the consistency of the forum is caused by the special circumstances, Any advertisement in a forum may be seen by the long-term users of this forum more times, so as to achieve the goal of multiple display of a single user, so that the user can familiarize himself with the advertisement, increase the independent user's cognition of the advertisement, and this kind of cognition, May be in other industries on the site after thousands of display to achieve the effect, but for the Industry BBS forum community, only need a short span of two or three days, can be achieved.

Therefore, due to the above two reasons, the Industry BBS forum community more targeted.

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Author: Muje

NET name: Flower Tian Mu

2009-07-14