Multi-League participation in Asia Digital Marketing summit about mobile Marketing trends

The Asia Digital Marketing Summit ADMS2014, "digital-driven marketing, technology leads the Future", was held at the Shanghai International Convention Center from December 1, 2014 to 3rd. The three-day summit covers digital change, the mobile marketing branch, the data branch, the content Marketing branch, the Trans-channel Marketing branch, the program buying branch, the social media branch, and the innovation and video venues. As China's first smartphone advertising platform, the alliance was invited to participate in this event, for the industry colleagues to understand how the brand in the programmatic purchase, through mobile Dspan marketing to achieve efficient dissemination.

Now the whole industry chain of the mobile industry gradually mature, more and more standard products, the demands of advertisers more and more diverse, DSP has become the inevitable trend of industry development, under the background of DSP, mobile Internet industry more and more traffic. The Alliance also has a comprehensive upgrade to the business this year, upgraded to Dspan, that is, (dsp+ad receptacle), the strategic background lies in the UNITA model, on the one hand, the UNITA has its own AD receptacle, with a large number of high-quality traffic, as a union of the back garden, This will make a good use of the Network foundation of the last four years of the alliance to achieve a large number of user coverage. and through ad receptacle and DSP business integration, you can use the dual-flow guidance to help advertisers reduce marketing costs, enhance the mobile marketing effect, Dspan has been one of the best mobile marketing solutions.

At present, the Dspan daily flow of more than 3 billion, the flow of sources inside the RTB, video flow, incentive type, including many mainstream advertising forms. These flows through the Dspan docking, but also with some private traffic docking, the alliance has now and mainstream flow platform docking completed, including Google, Tencent and so on. In addition, the AU in four years of time tired a large number of advertisers resources, service hundreds of front-line brand customers, with a number of customers to reach tens of millions of levels of cooperation, with a wealth of mobile internet brand promotion services experience, customers include FMCG, automotive, finance, it and many other industries of the first-line brand, advertisers rich and diverse, The guarantee flow is full and efficient.

The future of the alliance in the product and performance form will continue to innovate, the depth of mining value for the brand advertisers to provide a higher return and better service, the alliance is looking for more brand advertisers to join the mobile marketing camp, to work together to promote the development of mobile internet advertising industry.

About Us:

Multi-UNITA (DOMOB), China's first smartphone advertising platform, was founded in September 2010.

The alliance focuses on smartphone app embedded advertising service, is the only mobile Internet advertising platform covering iOS, Android, Windows phone three systems, with China's largest and highest quality media resource pool, has introduced and agents the Fruit Ninja, talking Tom, Beauty Mito, ink weather, calendar, PM2.5, Triple Life Weekly, where Dad to many high-quality media at home and abroad.

Multi-Union is committed to leading the industry, in technology progress, advertising innovation, marketing services and other aspects of the role of industry leader enterprises, by the industry's senior experts and well-known senior engineer as the core research and development team, advertising platform system has a unique technical advantages. Pioneered the introduction of open screen, plaque, information flow video, video integration wall and other innovative advertising model, creating the first domestic rich media commercial advertising launch.

Multi-Union currently serves hundreds of domestic and foreign front-line brand customers, high-quality advertisers cover the rapid elimination, automotive, financial, it and other fields, with a wealth of advertising services and optimization experience.

In the 2014, the Federation formally upgraded the traditional ad network to Dspan and defined it as an efficient ROI platform. Dspan inherited the former Alliance mobile ad Network (ad receptacle) based on the establishment of a professional mobile DSP platform, a comprehensive introduction of the market mainstream advertising exchanges and a number of hero Apps. In terms of access to media resources, Dspan has a more flexible scalability to identify and retain high quality traffic across the network; In the aspect of data mining, Dspan fully integrates its own platform, the advertising exchange, the cooperative DMP user behavior data, the user's interest and intention to understand more accurately; In the advertisement main service aspect, Dspan's service capability is fully upgraded to meet the main advertising one-stop media procurement and a wide range of audience coverage, and continue to the industry, brand advertisers to provide effective advertising solutions.

The alliance wants to bring unique value to the industry, and the mobile internet will be more exciting because of advertising.