My corporate website to promote experience sharing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I've been in this company for 5 months and here I've summed up my work for 5 months. Because the company has many deficiencies in the site, such as: The site has no background, not conducive to the later site optimization, updates and maintenance, and so on, so the proposed company to create a new website (here is not public, lest there is a suspicion of advertising).

After the new station on-line, is to the old and new two stations to promote.

First, the site to optimize the code, so that the entire site code more in line with the search engine ranking principle and algorithm mechanism. such as: The site three major label title/keyword/description, website link title attribute, picture alt attribute, etc., through Baidu Index (http://index.baidu.com) or Google keyword tool (https:// adwords.google.cn/select/keywordtoolexternal), evaluate the keyword search volume and popularity, and finally selected a number of targeted strong (the company's advantages of products or main promotional products), a large number of searches, conversion rate high keyword to do ranking optimization.

Second, the website external link optimization in Webmaster forum bbs.admin5.com find Webmaster Friends exchange links.

Third, blog promotion

Register some high weight blog Sina blog, netease blog, search Arc blog and Baidu Space and so on blog promotion, and in the blog to join the site keyword hyperlinks, so you can use the blog to promote and increase the site included with the keyword rankings, kill each other.

Iv. business-to-business Promotion

Through the search engine and webmaster analysis tools, with our product keywords in Baidu, Google search, to find the top 10 pages of the industry site and Alexa ranked the top of the site to register, release the company information, product information, supply information, investment information. Such as: Alibaba, HC NET, China Manufacturing network, the margin, hundred network, China's suppliers to promote.

V. Industry Network and Forum Promotion

In the high flow of the industry website registered members of the release of supply and demand information such as: China Alarm network, Valley Waterfall Environmental Protection Equipment Network, China Security Network, China Security Products network, as well as security forums, Baidu bar, etc. into the product promotion.

Six, usually visit the company's customers Pan Wai industry website, such as environmental protection equipment network, ship network, chemical safety equipment network, such as to view the purchase of relevant information, such as our products buy information the first time feedback to the sales department, so that they can follow up in time; for the visit of the company's website customers to analyze the degree of intention, If a customer is found to be interested in buying a high degree, send an invitation through the Ali, ask if you want to buy the product, and then just sent it to the sales department's regional leaders.

This is my basic work this month. My next work plan is:

One, continuous above several promotion, although now some main key word rankings have obvious effect, but for some long tail keyword optimization still need further improvement, because I saw the colleague, many do long tail keyword. Like carbon monoxide alarms, formaldehyde alarm, methane alarm, etc., these words targeted relatively strong and a day to search the volume of up to 700, can use these words to search for people, the purchase intention is relatively strong column, so I intend to use the new station can be updated on the inner page of all gas alarm controller one by one list. Then do a whole station optimization for these inner pages.

Second, more understanding of product information, there are industry customer knowledge, such as what industry needs are for what gas detection, and then to the online collection of customer mailboxes, or QQ group, to send a targeted message, each industry or business needs of gas detection will certainly be a little different, so do not blindly send the same product information mail.

After several months of effort, now the company every day 10 telephone is to find us through the network, each month can bring 20-30 orders to the company, the manager of my work is very satisfied. Now my salary is to use the incentive mechanism to evaluate, I can get a lot of bonuses every month, open the heart of "" hehe.

I am not, the text is very indiscriminate, the road stationmaster friend make up to read it.