My N-time group buying experience found

A friend invited me to dinner a few months ago and used a four-person package from a group buying website. The staff was nice, the quality and quantity of the dishes were excellent. To this end, friends tell him now and friends dinner, usually first in a group buying site to see if there is a good restaurant to buy activities, so down can save a lot of money.

His words led me to open a long and useless app for the Groupon site. Found that there are too many items and businesses to consume, and pleasantly surprised to find that a long time ago in the purchase site but did not consume the play tickets can actually refund. Just then want to go to wash teeth, through the search found a lot of different prices of the washing institutions, so chose a more expensive and more satisfaction of the private dental clinics, through the mobile phone payment treasure under a single and phone appointment for the time to wash teeth. While washing the teeth, the doctor found that I had several teeth to mend. Although he did not advise me to mend my teeth here, I tried to make up for it. Consulted the nurses, learned that they also have fillings of the group purchase services, and immediately on the phone up and down a single, in the foreground did the registration, filling. I thought it was too convenient.

Why have I ever been dismissive of group buying?

This has to start from the beginning of 2010 in China after the rise of some of my group buying experience to talk about. At that time, group purchase, one day can only regiment a single, although the price is really cheap, but the temptation of this low discount, group purchase deadline of the restrictions, group Purchase type of singleness, the novelty of the curiosity and many other factors led to an irrational consumption. Most of the time, just because of the cheap, buy a number of things that would otherwise not need to consume. I used to drive for a long time to eat at a long distance group buying restaurant. There is also a husband to buy a lot of Chao cheap movie tickets, the result is very far away from home, cinemas in the mall parking fees are expensive, went to eat again, shopping malls, found that the final consumption is not low. Later, there appeared to buy a play ticket husband too far I am too cold to go. Buy a few times, I feel boring, why do I have to do those I have no demand for consumption? Although did not encounter any bad group buying service, but also listen to friends to talk about a variety of group buying service is not good, some businesses also appeared unable to withstand a large number of group buy users and vowed not to participate in group buying situation.

Group purchase services, quietly upgraded

From irrational consumption to group buying dispirited and discouraged to buy, I found that the group purchase service, is quietly happening some changes.

-Group buying shows brand effect

March 2010, with the creation of the United States Network, China's Internet in a period of time into the era of group buying hegemony, a variety of group buying sites springing up. However, the short-lived. For a while, group buying was synonymous with an internet bubble. "National group buying website Census Data Bulletin" shows that up to the end of October 2011, the country has 1483 group buying sites in the fierce competition to shut down, quit the group buying market, of which, only October closed the number of group buying site up to 456. Group buying site Waves Amoy, group purchase site number of reduction, to now a few sites have been a few, at the same time buy brand effect. Some users prefer to choose the more well-known reputable guaranteed group buying website.

-More types of services, a large number of businesses, consumers have more options

Compared to a single group that has been out of date for the past day, several large group buying sites have covered the food, entertainment, beauty, hotels, home and other life services, and the same service has a lot of business options, group purchase is becoming a number of E-commerce site functions, consumers can be based on their own needs to choose consumption.

-Group purchase consumption tends to be rationalized

Group buying is more rational than the incredible 10 percent, 20 percent, when it was first started. And with the increase in the choice of varieties, preferential period of growth, consumers in large quantities to a certain concentration of consumption led to the phenomenon of the bursting of consumption, consumer behavior is increasingly rational. Group purchase consumption as a whole more rational.

-Life Circle service based on geographical location

Consumers can see the "surrounding" to see a variety of nearby online services, no longer in order to consume a group purchase service to run very far away, the real convenience of consumers. And the good thing about this is that consumption has a certain degree of sustainability, such as a movie theater or a restaurant in the vicinity of my home for a period of group buying, if my consumption experience is good, I may be over a period of time to patronize, which will form a repeat return effect, and this is what the business expects.

-Users ' recommendations play a greater value

Group buying services increasingly become a popular means of sales promotion, users in front of similar businesses often appear to choose barriers. So how do you choose a business that is more in line with your needs? Prices are no longer the only factor affecting consumption, and user recommendations play a greater value. On the one hand, participation in the purchase of the number of people will become a factor in consumption, on the one hand, users of consumer praise is playing a more and more important role, as well as the social network of Friends and public figures of word-of-mouth dissemination of value can not be underestimated.

A group of data shows: 2010 China group buying market overall transaction size amounted to 3.7 billion yuan; 2011 China Group buying market overall transaction size amounted to 23.7 billion yuan, by the end of November, the 2012 domestic independent group purchase site total purchases exceed 410 million, the cumulative turnover of 19.23 billion yuan, the total amount of the year is expected to break through 21 billion yuan. Group buying industry overall turnover annual doubling growth, indicating that group purchase is becoming a daily life consumption concessions, so that consumers, businesses, web site to achieve the third win.

Group buying service can be better

So whether group buying has been done well enough, in my opinion, group buying can also be further developed in three areas.

-Personalized Recommendation

Just as users sometimes don't know what movies they want to see, we sometimes don't know how to spend the weekend or where to eat. According to the user's existing consumption behavior, collection behavior recommendations, or for new users through the consumer taste quiz to understand the user's preferences and then recommend the corresponding consumption, is a very valuable thing.

-factors that introduce social relationships

Again to my experience of filling a tooth, a friend because see my share, just he also has the need for fillings, so also went to my filling place. To guide users to login with third party social accounts, share their consumer behavior and consumption experience, this feature many group buying sites have done. But in fact it can be more in-depth. Consumer consumption is sometimes delayed. I say a service is good, perhaps the friend did not have that demand at that time, also did not see in time on social network, can I recommend my evaluation to the search result? So when the user has this demand, through the search can see the service-related friend evaluation, and then make consumption decisions. This, Taobao already has this function.

-The introduction of personalized, quality Group purchase service

Once wrote a article, "Buy new trends-Foreign 3 big group purchase site to my inspiration", the US has launched a number of high-end group-buying sites that are no longer relying solely on low-cost strategies to lure local consumers, preferring to offer solutions based on consumer disposable income to make a profit for people who have an average household disposable income of more than 70,000 dollars. The sales strategy of these group buying websites inspires me that the price is not the only factor that leads consumers to consume, and the quality of consumption sometimes becomes more important than price, which brings more value to the service of the middle and high consumption class. So in a price concessions to win the competition, high quality service can also become a special product?

These are my views on group buying services, my Sina Weibo account is @ Bubu, welcome everyone to communicate with me.

Reference article: "Buy The Myth End", "buy the turnover will reach 21 billion".