My opinion on network marketing of small and medium-sized enterprises

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

For most small and medium-sized enterprises, due to the bottleneck of capital personnel, and there is no professional website management, based on my personal experience to try to talk about small and medium-sized enterprises in the site management of some experience.

First, as soon as the online, diligence to do the update

For corporate websites, always want to do the site is very beautiful, very attractive, of course, for the image needs of the site, it may be so; but I think

Whether the site is beautiful or not is not important, in the beginning of the network publicity and marketing, first by a can be roughly satisfied with the requirements of the site is enough, the important thing is in the site after the content update, lifeless site is always difficult to make people interested in, the same corporate site often updated also can improve the user's attention to the site, In particular, the corporate site such as consumer, Consumer-to-consumer, at the same time enterprises can be some of the company's ideas and concerns with customers, such as a two-way communication platform, can make things more effective.

Second, do a good job of network maintenance

Website establishment and use is only the first step of network marketing, take the first step, but also need to do a solid maintenance.

1. Frequent Exchange links

Exchange links is to enhance the site click-through and visibility of an effective way, corporate Web site is the same, exchange links can make the site in search rankings in front, easy to potential customer search. However, it is important to note that in the Exchange link, the chain should choose the image is better, with the enterprise operation has a certain link to prevent the exchange of the chain because the image is too bad and marketing the image of the enterprise, that would outweigh the gains.

Do exchange links also need to have a planned, with the steps of the hair, through a plan, there are steps to the release of the link, so that the stability of the site to gain visibility at the same time, can be more than search spider's favor, but also better maintain their own corporate image.

2, search rankings and registration

Search rankings and registration when the network to promote a more traditional means of promotion, especially for the new Web site is very applicable, in the design of the site, you should start to consider the search rankings and registration issues.

3, Network advertising

Internet advertising is cheaper than traditional advertising, spread widely, the characteristics of high efficiency, by the network to promote a very effective means, the simplest way is through professional advertising companies to help carry out, but as a personal experience, enterprises can according to their own characteristics of the industry to carry out their own independent delivery, through the Baidu Advertising Alliance and other network media to put , but also can choose in the enterprise industry has a considerable impact on the site, at the same time through the soft Wen help to write soft text to improve the promotion of the strength, preferably with some marketing activities to do the promotion, there will be better results, but also to assist others such as mail promotion, membership system and other enterprises in line with the overall promotion strategy, Get the maximum benefit at the lowest cost.

4, skillfully borrow external force

On the basis of self-development, but also the use of the network to borrow the specialized sales Web site, as for the use of business, Consumer-to-consumer way, enterprises can choose according to their own product characteristics.

1), Business mode Network Marketing

Consumer class even if the business to customer sales model, through the network directly to build business customers directly to the sales platform, through the construction of this kind of web site directly to face customer sales, promotion mode, for most of the lack of direct terminal sales promotion channels of enterprises, is a quick to seize the market, expand the visibility of the But it should also be seen that if the excessive reliance on the platform of the enterprise, will have an impact on the future development of enterprises, excessive reliance on easy to make enterprises inadvertently develop their own sales network, modern commercial sales is the lifeline of enterprises, so in the early days, to this mainly, and gradually establish a perfect own sales channels, You should build a sales model that is interdependent.

The customer mode website such as: Jingdong Mall, Dangdang, excellent Amazon, he show net, affordable mall, where customers prudential products such as domestic famous website.

2), Consumer-to-consumer mode Network Marketing

Consumer-to-consumer Moss Sales for the existing partial sales network but not perfect or lack of terminal enterprises, in the model platform to open virtual terminals to seize the market, through Third-party integrity trading operations, so for most directly facing the consumer enterprise is a good choice.

But for the operation of the Consumer-to-consumer mode, it also needs to put some manpower and material resources in the prophase operation, because it is difficult to adapt to the customer relative to the small and medium sized enterprises, but it is difficult to ensure that these operators will guarantee the image of the enterprise and can make reference.

Consumer-to-consumer domestic well-known have: Taobao, ebay, Pat, there ah and so on.

3), group buying mode marketing

Group buying is one of the most popular marketing models in recent years, through the network group consumption, for some have a certain brand marketing, a little strength of the enterprise is a good choice, through the way of small profits but quick turnover, you can expand the sales may also expand the impact of the enterprise, but the current as a new sales model, is still in the early stages of development, Group Buying network is also a mixed bag, it also has a certain risk, for small and medium-sized enterprises can also send their own marketing model, relying on their own network resources, in the face of users to provide group purchase services, is also a good choice, the obvious development of their own group buying mode, can better use their own network At the same time consolidate their own customer groups, through a tiered group buying approach to improve customer loyalty.

Domestic well-known group buy Net: Handle NET, G Group NET, Regiment treasure Net.

5, Website Security Maintenance

Website promotion before the article has been described, enterprise construction and design can be entrusted to professional companies and personnel to complete, but the website security still needs to put to the enterprise's strategic category to look, imagine when the enterprise pays the huge price to bring the massive customer to be able to log in the website, because the website cannot visit causes the customer to lose is not a pity, For small and medium-sized enterprises, each customer is valuable, improve the safety of the site is imperative.

May be friends to ask us because it is small and medium-sized enterprises so that can not guarantee security, I think even if unable to defend, but also need to improve the reaction speed, the loss to a minimum, less loss is to win. We can through Third-party Web site monitoring to meet the site security alerts, I recommend a I like the monitoring software: http://www.qycn.com/jk/friends can try.

To sum up, in this transitional society, small and medium-sized enterprises because of their weak, is the most difficult to resist the external risk of the group, according to the SME division, the current average survival of small and medium-sized enterprises reduced to 2 years, visible competition environment cruel, but no matter how, even if the bad competition also need to enhance their own strength, This is also true of Internet marketing.