My opinion on how to make a fresh and uncertain music

The hottest fresh item is a new story after the video-box TV. August 18, the joy of fresh will be officially online, a "Happy Life" website will be officially launched. According to media disclosure, Lok has been in Shanxi Linfen and other land to build ecological farms as its fresh base, but Iron elder brother still feel the mighty momentum in still have some unreliable.

One: happy to see fresh online channel is not reliable

In the joy of the whole foreign position, for the sales channels can be summed up as "borrow music from the existing channels." That is, the video TV terminal, music video tv phone End ..., that is, in the future, there will be music video to see fresh products.

Le view ambitious estimates, music and video can reach a good interaction with the online film and television, the product users can be bought in minutes, more specifically, music video TV each product line for the life diversion.

But happy to forget is very important, music, depending on the product line flow although objective, but the user of the most intuitive positioning of the music is still in the film and television, the user will be in the process of watching the video pause to choose to buy the play products? Lok See not Taobao also non-Jingdong, on Taobao Jingdong users immediately into the shopping mode, and to the user in the viewing mode and shopping mode repeatedly switch, so toss the effect of how?

For the joy of life, music for a long time the film gene will become the biggest bottleneck of its growth. If Le life deliberately stressed the relationship between the two and completely rely on music and video traffic, the user is basically messy. Music video should be happy life flow of the supporting role, but unfortunately not see the ideal protagonist.

Second: Fresh Non-blue sea, happy life and the success of the siege is low

At present, many friends also fresh as a new blue ocean treatment, eager to kill into it. But after Lenovo, Ali, Jingdong, and even lei ding pork, pan apple, Chu Orange and other products of the education after the baptism, fresh market has become a red sea.

Internet giants on the one hand to grasp the existing shopping online resources, convenient education users fresh platform to buy habits. It is understood that inside the Jing-dong internal strong brother is fresh as the key project this year to catch, Ali is also occasion "social China 2" big do fresh articles, Chu Orange is a red was the original life of the new electric business platform. Giants rely on the platform and financial support has attracted many users attention, unless the joy of life in the product is really a killer, it is difficult to transfer users attention.

Second, the raw is the origin of the fresh spell. At present, Lenovo's Liu Dao, the original life of the Chu Orange, even the cat and Jing Dong are trying to find the best origin of each category. Fresh electricity business to fight not only money and users, but also the origin, so fresh products have a strong scarcity. At present, the major platforms have carved out the origin of high-end fresh products, Tico also learned that some high-end agricultural products often have to receive several electric business platform, the market is also higher.

and happy to see fresh only in Shanxi have only seen farm support, did not find more and music as the origin of cooperation. It is very easy to cause its electric business platform in the commodity category is difficult to have advantages, ordinary goods other have, the origin of the protection of only other people, embarrassed dead.

Third: Music as a lack of fresh electricity business logistics delivery capacity

At present, the external disclosure of Happy life is also a platform and good marketing ability, not mention of its logistics warehousing problem how to solve. Fresh electricity business is not ordinary products, the product logistics and storage delivery requirements are very high, not only to fast but also durability. This is clearly not just marketing that can be solved.

And in the logistics aspect, the music sees obviously does not have any superiority, the microblog also often can see the various dispatch question which the music sees the electricity dealer. Music does not have its own specialized logistics system, the most likely is to cooperate with Shun Fung to build a logistics system. This is another huge project, to let fresh products from the field to the fastest speed to transport to the Warehouse Logistics center and then sent to the user hands. Shun Fung and other logistics agencies may be able to solve the problem of delivery, but from the field of rapid insurance to collect transportation to the storage center is the greatest challenge. Not only need a large number of terminal transport products input, but also a strong storage construction, but also have efficient operation capacity. Unfortunately, this aspect has not seen the relevant information disclosure.

In the delivery of the general merchandise may solve the last kilometer problem has been good, but fresh products due to its particularity to solve the final 50 meters delivery problem. Iron elder brother Contact some fresh enterprises, in the logistics of the biggest trouble is that the product to the customer, but because at work and other reasons not to effectively store storage, the result of the product when the deterioration of spoilage affect the user experience. There are electric business platform with the community property cooperation, the construction of fresh products from the point, so that products stored in the community one by one thermostat insulation box, users by password or two-dimensional code can open the box to take the goods. But this is often high, pushing slow, the current project to promote slower. It is obviously not applicable for companies that need to be effective in a short period of time. Nor does it indicate that there is a better way to solve this long-standing problem.

I hope the music is not for the stock trend, Tico also hope to eat as soon as possible to sell fresh products, but the above three problems do not solve really difficult to eat.