My opinion on marketing strategy of different clothing brand network

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Although the market is very large, but does not mean that all brands should invest a lot of human resources to expand the network sales, should be based on their own positioning and user groups, combined with the characteristics of the network shopping group, choose their own network development direction.

To the elderly as the target group of clothing brands, it is advisable to sell or distribution in the manner of excellence, when such comprehensive business market platform sales, prices can be given the appropriate release, but not the impact of traditional channels, can be entrusted to a regional agent.

Business positioning of the clothing brand, for example, Youngor, first through the sale or distribution of the way, in excellence/when/Jingdong, such as integrated platform sales, and should develop their own independent shop as soon as possible, to meet the white-collar like online shopping shirts and other business products demand, while focusing on the interaction with local entities store integration, To meet the customization needs of customers.

To young people as the target group of fashion casual clothing brand, for example, Jack Jones, the United States, the European Time Force, it is advisable to entrust a third party in Taobao Mall to open flagship store, and authorized a number of molding in the large C shop, the formation of Taobao as a platform for the three-dimensional sales channels, and should speed up the formation of a team, the establishment of To carry out the sales of independent shop.

Sports clothing brand, such as Li Ning, should be through excellence, when, Taobao, shopping Network, such as Third-party sales platform to carry out the network marketing. Do not recommend independent shop, even if open, also do not recommend too much capital operation promotion.

Children's wear brand, should be with the red child and professional mother and child community web site to carry out network sales or distribution, at the same time commissioned a third party in Taobao set up a flagship store, and authorized the formation of a number of large C stores, to form a three-dimensional Taobao platform for sale channels.

Of course, the specific network of direct marketing, or depending on the brand's own specific circumstances, this is my different clothing brand network to promote the sales strategy of a view, but also hope that you put forward the comments to point out the lack of thank you !