My opinion on the study of electric business

Read the "E-commerce World" magazine before a few issues on the training of E-commerce professionals, employment problems, a lot of emotion. However, such as "the professional training of E-commerce professionals", "graduation, what I can do", "the pulse of E-commerce talent training" and other articles, mostly from the macro level of research and analysis of the University of electronic commerce professionals in China's training problems, this article from a student's point of view, To talk about how E-commerce students should learn and practice, the practical solution, hoping to the vast number of E-commerce professional students to play a little help or inspiration.

2005 China's e-commerce industry is surging, from Baidu listed to Yahoo China and Alibaba mergers and acquisitions, and then Tencent "Pat" the launch of E-commerce in China red through the sky, while in China's universities, e-commerce students seem to be in the dark looking for a gleam of light, From the beginning of the 2003, the author in China E-commerce Pioneer Information Network began to contact all over the country E-commerce professional students to now, more than 2 years passed, through the website forum, through Tencent QQ, the author contacts various types of e-commerce students not hundreds of people, including the elite students, the question, almost all exactly the same The main problems are three categories:

1, the electronic commerce profession not only learns the economic management and the marketing, also learns the computer network technology, in the end is not fine, to the society, cannot with the economic management and the marketing specialized student or the computer professional student competition, then, what should I do?

2. What are the direction of employment and the corresponding post in the professional e-commerce? What job should I find? What kind of work can I do?

3. How can I participate in practice on the basis of learning textbook knowledge? How to choose a variety of E-commerce certification?

The author thinks, these three kinds of questions, there is no only answer, each student's character, hobby, specialty, growth environment and family background are different, and these factors will affect students ' own orientation and development direction. However, time waits for no man, the problem is urgent, China's first E-commerce professional undergraduate has graduated, the second undergraduate has also been to find work period, e-commerce professional students to fully understand the professional e-commerce, more clearly reasonable positioning, more active learning and practice, will give themselves more competitiveness, This article revolves around these three core questions, discusses how the electronic commerce specialized student should study and the practice.

Compound talent = generalist?

First of all, we will look at the core curriculum of e-commerce specialty set up by the National University e-Commerce professional Cooperation group: Introduction to E-commerce, E-commerce Economics, E-commerce Management, E-commerce Law, E-commerce technology, E-commerce payment and liquidation, Network Marketing, E-commerce Logistics, e-commerce Professional practice. In addition, e-business students also learn production management, business management, web design, computer network, program design, database and many other courses, single from the curriculum design, E-commerce Professional curriculum system across the economy, management, marketing, technology four major fields, E-commerce professional students for a short period of four years of university, It's hard to be proficient in one field, to absorbing, is almost impossible to complete the task, even if there are students four years of hard work, outstanding results, although all areas have dabbled, but no characteristics, in the author's opinion, at best, can be called generalists, rather than the real meaning of the compound talent.

Then, as a professional e-commerce students, we face the E-commerce professional curriculum system, how should we learn?

The author believes that the personal interest should be the first driving force, four major areas, there is always a more interested in their own direction, then, from the beginning, it should be independent learning the direction of knowledge-oriented, other areas of knowledge as a supplement to the system of learning, to develop their own career planning. Universities are more focused on autonomous learning, we do not have to be defined by the school's E-commerce professional death, such as the Hobby computer network technology students, if the body in the financial institutions, the University of Electronic commerce teaching will inevitably be biased in favor of economics, finance, finance and other disciplines, and may be interested in management and marketing students are in technology, Posts and telecommunications institutions, also do not have to indulge in the technical field as the main direction, the students in the comprehensive University of E-commerce can be based on their own interests to choose a major subject as their own e-commerce professional learning positioning, on the basis of this main subject to develop other areas of knowledge. Only through such learning, we can better understand the real meaning of e-commerce, to achieve the standard of compound talents.

In the author's opinion, the compound talent is by no means a hodgepodge of subjects in the common sense, but should be based on the knowledge based on their own interests and hobbies have a focus on learning and research direction and field, to form an organic integration. Then, many students will send questions, as a professional e-commerce students, to do the computer room server management, do Web site construction, competition, but computers, communications professional students, do management, competition but business management professional students, do marketing, but marketing professional students, then, How should we demonstrate our competitive advantage?

In the increasingly professional division of labor today, even in E-commerce enterprises, but also by the combination of professional talent team, market, planning, management, technology, editing all kinds of talents we can see in large e-commerce companies, then, E-commerce professionals to do? The author thinks, our competitive advantage comes from us to the electronic commerce profession, said the small point may say the Internet profession profound understanding, fully understands the Internet profession the characteristic, then so, even if we are biased in the management or the marketing direction, we must always understand the global electronic commerce technology development Dynamics, Provide more reasonable suggestions for company management and market development; in favor of technology, if you can fully understand the characteristics of E-commerce, understand the consumer behavior and consumer psychology, the technical work will become more marketing and intimacy, from the height of managers to engage in technical work, and these are computer classes, business management category , marketing and other specialized professional students do not have a thought and ideas.

The author believes that E-commerce is actually a concept, e-commerce students, sometimes more to play a new culture of the disseminator and practitioner of the role, when one day, E-commerce as a reading newspaper watching TV as simple as a universal way of life, our goal is really achieved.

About Practice

Today's students are generally aware of the importance of practice, but why in the near graduation, their resume is still very little practical work experience, what hinders our practice of the road?

From the macroscopic point of view of university education, colleges and universities in the construction of E-commerce has also joined the practice of teaching links, however, this link most of the university's practice is to spend a lot of money to buy e-commerce experimental simulation system, to build a so-called E-commerce laboratory, the author believes that such a laboratory, decorative façade, The role of the examination may be more, but the practice of E-commerce students can not play much help. These experimental simulation system, divorced from the actual commercial operating environment, so many colleges and universities of electronic Commerce experiment Simulation system has become a device, the university departments in the external introduction of a façade just. In addition, professional teachers do not have much real e-commerce practical experience, can not be heuristic teaching, e-commerce Professional practice seems to be greatly limited.

So, are we going to be so complacent? The author believes that the biggest advantage of E-commerce professional practice is that the entry threshold is low, because there is the Internet, we can in any one can connect the Internet corner to practice. Taking the author as an example, at the end of 2002 as an ordinary student into a new E-commerce forum in Beijing, in a strong bid to hold the post of moderator, from that beginning, met a lot of e-commerce industry friends, and constantly affected by them, began to join various e-commerce organizations, participate in all kinds of e-commerce activities. The author is pleased to see that there are many E-commerce professional student friends, and some began self-study web design, FLASH, ASP or PHP programming, began to undertake the construction of some of the campus site; some widely participate in the sale of ebay, Taobao, from the actual business operations in the sense of the true meaning of e-commerce, unfortunately, This part of the students are too little, then most of the other students are waiting for what? Ancient cloud: "Benefits", I think, for practice, not so inscrutable, do not have to enter a company every day on time to go to work is called practice, today we want to say: "Participate in beneficial", as long as the participation, more or less, will benefit infinitely, once you enter this threshold, you will find a wider world, " Sea wide by diving, sky high bird Fly ", we do not have to arrest in the professional teaching form, to independent learning, independent practice." If we complain every day about the lack of professional teachers in E-commerce, the direction of development is ambiguous, the curriculum system is unclear, the practical skills of lack of guidance, and sitting ducks, we will be ruthless by the era of the elimination of society. About practice, how big the heart is, how big the stage is.

E-commerce certification, E-commerce competition

From the Ministry of Labor E-commerce Certification began, the past few years, the various training of E-commerce as springing up in the country, the author on the internet with a number of students to exchange, which also has not e-commerce students, interested in E-commerce, want to consult the application of what the best card, The author can not carry out a ranking of various E-commerce certification, but, a variety of E-commerce certification and training direction, really let students feel confused. The author has looked at the domestic electronic Commerce attestation teaching system and the textbook, found that the teaching system has hardly highlighted any focus, is entirely the electronic commerce covers the field of knowledge in all the narrative, teaching materials in the case, is not outdated or has closed the case of the enterprise, is the international and domestic famous enterprises success stories, What can this teaching bring to our students? More ridiculous and pitiful is, heard that many colleges and universities E-commerce Professional, the assistant E-commerce division and students of the graduation hook, the author of a few friends in the exam assistant E-commerce division The night before unexpectedly nervous to sleep. Even the college English level four Department of Education is not in favor of the degree linked to, but we are still dying to hold that through the Assistant E-commerce Division to obtain the intermediate title. Visible, a lot of times, e-commerce certification has gone sour, it has become a business fashion to rob a hot spot of a product, become a student employment policy threshold. However, the author is gratified that recently appeared several E-commerce certification, its teaching system more reasonable and perfect, training direction more pragmatic and personality, such as network International trade direction, network marketing direction, search engine direction and so on, however, these new certification, its social accreditation is temporarily not high, then, Students to participate in E-COMMERCE certification training and exams, is to truly supplement the classroom knowledge of the lack of it? Or to get a certificate to increase the weight of job search and add backyards? I'm afraid that's the answer from the students themselves.

E-commerce competition is an effective way of learning and practice. National competition, the first session of the Chinese E-commerce Association, I am afraid to start in May 2004 sponsored by the "ebay Cup" the first national college students E-commerce Competition, the author participated in this competition, overall, this is a good competition, from the competition project, divided into knowledge competitions, simulation competitions, creative competitions and entrepreneurial competitions , the proportion of its fraction is 1:3:2:4, from the perspective of E-commerce Professional learning, such project settings can be said to be perfect. However, the author is still slightly criticized, the author believes that the timing of the competition project has problems, there is the possibility of the operation of the black, unfair. Four contest items, of which three (knowledge contest, simulation competition, entrepreneurial competition is the computer system automatically give points, that is, the competition team to correct the number of questions on the net, give how many points; the simulation of how long time, give how many points; how many things are sold on ebay, how much they sell, how much they get, The system automatically gives the total score, but the creative competition is the competition team submitted an E-commerce business planning book, uploaded to the competition Organizing Committee website, by the Competition Organizing Committee of the expert Group scoring, and at the end of the event, the Knowledge contest and simulation competition ended early, and finally left the creative competition and the end of the venture race, As a result, the final entry will probably be manipulated in the creative contest. Of course, I believe that the competition committee members of the Group of experts must be based on the principle of fairness and fairness, but as a national competition, should be in the system of competition to improve the setting, as far as possible to be impeccable. But this year's second "one-shot" national college students E-commerce Competition, in addition to the competition and the sponsor of the platform from ebay ebay to a net, the other is still the same, hope that in next year's competition, can get a little improvement.

In the entrepreneurial competition, the first competition in the ebay network did a lot of work to prevent false trading to obtain scores of illegal methods, such as from the technical means to control a computer, an IP at the same time to log on ebay business, once the two ID has been linked, then both are prohibited trading behavior and the organizer reserves the requirement that the competition team show the evidence of the mailing certificate. Cheating becomes harder, but from the competition forum learned that there are still a lot of competition team through to friends and relatives, the students contact, to carry out false trading, and also really in the post office and the sale of goods do not match the package to obtain parcel vouchers, admittedly, this will require a fund to support cheating behavior, Used to pay for mailing packages and easy to use intermediary fees. However, although the cheating can not be absolutely prevented from happening, students can also get some of the perceptual knowledge of E-commerce.

Despite these problems in the E-commerce competition, but as mentioned above, participation is beneficial, participation in such a competition is better than in the school bookworm, more or less exercise the theoretical level of the competition and hands-on ability, even if not to win the final game, it will certainly be fruitful. But at the same time, we have to rationally recognize that e-commerce competition is just a way to learn from the game, absolutely can not put it myth, one-sided view of the national E-commerce competition in what position even proficient in e-commerce, blind worship of the runner-up is also undesirable, for students, to maintain a learning and participation in the mentality of competition, Take the competition as a kind of opportunity to exercise and show oneself, participating in the competition is the right value orientation that we participate in the contest.

On the macroscopic education of electronic commerce speciality in colleges and universities it is impossible to take care of every specific person, lack of teachers, curriculum aging and direction ambiguity are the things that college e-commerce professionals should improve, and as students themselves, should not put their own learning and practice of the lack of responsibility to the school, Students do not have much time to wait for the macro improvement, from now on, students should establish confidence, for their own positioning and career development direction, and actively explore learning, cultivate their own innovative consciousness, pay attention to the latest developments in E-commerce industry, actively participate in social practice.

At the time of writing this article, the 05 class of E-commerce students have just entered the school, 02-class E-commerce majors are busy job-hunting. Learning and practice, is to start from their own, from now on, we should send a cry from the bottom of my heart: "I can do!" ”

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Du Liang (Providence)

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