Nalashop Cosmetics Mall merged into the latest beauty makeup Mall

Absrtact: April 2 Exclusive news, the original Taobao cosmetics Super Shop Nalashop Cosmetics Mall has been merged into the latest beauty makeup mall. Lizi Mall is in the original Nala Mall on the basis of the upgrade. The original Nala Mall has now stopped, while the original mall

April 2 Exclusive news, the original Taobao cosmetics Super Shop Nalashop Cosmetics Mall has been merged into the latest beauty makeup mall "Li son" under the umbrella.

Lizi Mall is in the original Nala Mall on the basis of the upgrade. The original Nala Mall has now stopped, and the original mall in the operating products with the current Nala cat shop, Nala Taobao shop close.

However, the new line of the Laguna Mall in the form of a change before the traditional type of the commercial mall structure. Integrated blog, food, products, group purchase, such as a variety of page ways to recommend products.

Lizi compared to the traditional cosmetics commercial mall, the main products are refined, such as the previous hit drama "From the stars of you," the Heroine Thousand Chung-yi six of the lipstick used in small thematic way recommended.

For each product, Lizi edit will be a more concise and lively description, and the page below will have the user's detailed evaluation. In the Product topic page, the corresponding will have the product entrance and the price, the user clicks will enter the Product Details page.

One taobao beauty makeup own brand founder told billion Power network: "This approach is obviously improving the conversion rate." According to its analysis, cosmetics online shopping There is a problem is a lot of products, users are often difficult to choose their own products, it is difficult to grasp the real advantages of products. Lizi in the form of text + products refined the release of products, more easily touch the hearts of consumers, forming a transformation.

The person revealed that the sports goods online shopping mall Excellent network in this respect has been done better, each product has a professional editor to describe the image, often do some analogy, after the operation of the data found to the transformation has a very good driving effect.

It is understood that Lizi is the information Technology (Hangzhou) Co., Ltd., Hong Kong Nalashop Investment Corp., Jingwei Venture capital China and other joint investment, providing global beauty retail and service network retail companies. The company has its own cosmetics retail official website, Nora (NALA) cosmetics retail brands, agricultural cottage health products retail brands. At the same time there are beautiful craftsmen, beautiful law, skin division, Bai Yu and other independent cosmetics brands.

Lizi agents and sales of well-known cosmetics brands at home and abroad more than 300 species, the current cumulative purchase of more than 5 million users. The subsidiary's Nala Taobao store and the cat flagship store are one of the largest cosmetics retail brands on Taobao and the day cat.