Yesterday, the "2012 China Group Purchase Market Statistics report" released, according to the domestic more than 10 mainstream group purchase website continuous monitoring, 2012 group purchase site Total http://www.aliyun.com/zixun/aggregation/6200.html "> Turnover amounted to 21.39 billion yuan, an increase of 93% per cent in 2011, the total number of purchases reached 456 million people, compared to 2011 growth of 45%. This is mainly due to the large increase in the number of business opening periods and the average price rise of group buying. The total turnover in Nanjing Local group is 470 million yuan.
Compared with the peak of more than 5,000 in August 2011, the current national group purchase site only more than 2000, and if it points to Taobao shop "class buy" site once again stripped, I am afraid that after the Spring Festival will again group escape a group. Compared to the originator of Groupon in the United States accounted for nearly 80% of the market share of a single, 2012 domestic group buying market also showed a centralized trend. If the 2012 years ago, the seating of 10 purchase stations compared to 2011, will find the top 10 first-line group buying station, the scale of the advantage is increasing.
In the case of Nanjing Market, in 2012, the Nanjing Group purchase turnover total of 470 million yuan, the 2011 growth of 41%, sales 8.581 million, than 2011 9.5%, a total of 55,000 in the sale of the group, than the 2011 increase of 233.2%, the annual average discount of about 38 percent/single. Among them, food and beverage 53.6%, leisure and entertainment 20.7%, life Services 12.1%, hotel tourism 9.4%, merchandise and other local services 4.2%.
Modern Express journalist Zhang