NET buys the luxury "the disorderly flower gradually wants the attractive eye", who will unlock the net buys the luxury goods rights "triple gate"?

Xinhua Beijing March 18 (reporter Zhou Rui, Liuxue, Pan) The original price of tens of thousands of commodities, in large e-commerce sites only sell 20 percent, but also logo is "genuine licensed", online really can drop pie? Reporter investigation found that these goods not only have no brand authority, many of which may be called "a goods", or is a naked fake.

Online shopping for luxury "flowers are becoming attractive eyes"

Wang, who is in the financial industry, is going to buy himself and his husband a wedding anniversary gift. "Listen to friends said the luxury e-commerce site cheap, the result to go to show the net a look, found their own fancy Burberry classic couples on the table, shop price near million, the website price is only about 2000 yuan." ”

Spreads up to 4 times times, this can not help but let Wang very heart, she then call show net Customer service, customer service staff said that this product is authentic and there is a warranty card. Consumers can take delivery of goods to pay the way to purchase, after the product arrived, consumers unpacking acceptance, if there is still doubt, can not sign no payment. In the course of use, if consumers find that there is a problem, the site can provide professional identification. Authority to identify the product as a fake, you can apply for a refund.

Wang will buy the Burberry on the strap to the store in Shanghai Nanjingxilu, the store waiter told her that the stores are sold authentic, but will not be purchased externally to provide product certification services.

In fact, in addition to the franchise "jump price" luxury goods "professional" website, many large electric network also involved in the sale of luxury goods, these "aircraft carrier class" on the site of the sale of luxury goods prices are equally attractive.

On the Beijing-East website, the reporter saw a Swarovski love-type chain pendant price of 880 yuan, and in Beijing Xidan stores, the price of the chain is 1300 yuan, the online price for the store priced 70 percent less.

Is it really reassuring to buy a luxury item that looks so tempting on a third-party website? What are the sources of these "luxuries"?

In fact, even large e-commerce sites such as Jingdong have been repeatedly branded as "not authorized" and "reserve the right to exercise legal means". And the world's most widely-watched global network group buying industry, the originator of the United States Groupon joint venture website in China, suspected of selling fake day shuttle events, but also finally to the high peer network to recognize the cooperation of businessmen to provide false agent information, and said to provide compensation to consumers end.

Swarovski, Gucci and other brands have said that there is no cooperation with the Beijing-east and other sites. Similarly, the company's business Management (Shanghai) Co., Ltd. issued a statement, said that it is the Tissot (shuttle) Watch in mainland China, the only authorized importer and distributor, responsible for the shuttle table in China's related business, and not in the time when E-commerce site sales of branded products.

Shuttle related officials at the same time to reporters that the consumer from the High Peer Network Group purchased shuttle watches by the company identified are fakes. High-peer network also confirmed that the discovery of cooperation merchants-Tianjin Jin three Trading Co., Ltd. to provide the false agent qualification information, the site in addition to the first to participate in the Shuttle table buy customers to provide a full refund, but also provide 200 yuan in cash compensation.

Industry insiders pointed out that the source of luxury goods, such as high-peer sites are generally open to sell fake, more or "parallel imports" or "overseas purchasing" channel products, in addition, there are brands "test Water" authorized Third-party website sales.

and insist on not the third party website authorized by the international line of brands is different, others take the "pro-civic" route of the luxury brands are trying to build or with the help of Third-party E-commerce sites to provide licensing products, brand expansion to the store can not reach the three or four-tier cities. Coach, Ray-ban, Ninewest, Stevemadden and other brands have been testing the water Taobao Mall is the best evidence. The reporter found that these peacetime in the Chinese market posture rather "strongly" brand, not only to participate in E-commerce website of the big promotion, the new products to implement a limited time discount, even more discount than traditional sales channels at the quarter of the season more discount.

Who will unlock the internet shopping luxury rights "triple door"?

Brand "stays", the identification of no door, stores "only recognize the small ticket does not recognize the goods", the warranty is not easy, "pay more, less harvest", the difficulty of the network to buy luxury goods rights encounter "triple door." Experts suggest that the solution to the difficult rights, consumers, the infringement of the brand, the regulatory authorities work together to play a "combination of boxing."

"One heavy door" identification difficult, brand side "stays"

Netizen "dragon Crown Feather" said: "Hope other famous brands like shuttle, the initiative to help consumers rights, this is not just to help us, but also in the development of their own brand value." Reporter survey also learned that, like Burberry, Gucci, Love Hermès, Clinique and other luxury brand counters do not provide accreditation services.

Industry insiders, as the market as the day shuttle to the infringement sales initiative "attack" brand is still "rare", very few luxury brands are willing to provide consumers with true and false identification, and are willing to be branded as the identity of the site to negotiate and willing to issue proof for consumers to provide help is very few.

Whether it is leather goods, accessories or cosmetics, perfume, consumer contact with the main way of the brand-stores or counters, in fact, does not provide true and false identification services. And the brand's exclusive identification center is often "hidden in the purdah unknown", even in China's official online also has no public contact.

Brand side of the "fight against" indifference, with the "network fraud Group" founder Xiangru Words: "Two years to contact the hundreds of companies, on average, every 50 homes have a willing to fight against." ”

"Double Door" warranty is difficult, the store "only to recognize the small ticket does not recognize the goods"

Zhang Kaiyu, who studies in the United States, said: "I bought a brand of watches in Hong Kong brand authorized to repair, take a small ticket to the brand of the store, the counter actually told me only to accept the mainland to buy watches, do not want to help me to provide services." ”

In fact, because luxury brands adhere to the "only to recognize the small ticket does not recognize the goods" policy, there is no store issued a small ticket, even in the store to buy authentic is also exempt from talking about maintenance and maintenance.

"Triple gate" litigation difficult, "pay more, less harvest"

He Min, a professor of intellectual property at East China University of Politics and law, points out that, according to the "Who advocates, who can testify", the online shopping rights often need to be notarized to buy fakes, "the process is often expensive and long".

At the same time, consumers in the entire legal process, "pay more, less harvest." Expert analysis points out that the prosecution of the victims of the process of cumbersome, long time, the return is often not very small, so many victims have to give up their rights.

"Expert advice" law and business experts suggested that the solution to the difficult rights, consumers, the infringement of the brand, the regulatory authorities work together to play a "combination of boxing."

"Consumers should improve their awareness of protection, of course, do not know fake buy fake, ill." "said Zishaoxia, chief researcher at the Shanghai Business Economics Research Center.

"For many international brands, their interest in Chinese consumers is far behind their attention to the Chinese consumer purse." "Wu Dong, partner of Shanghai Huitong law firm, points out that international brands have a global presence and that their service standards should be uniform, not multiple." "It is not possible for consumers to be treated differently because of the location of the purchase." ”

More important is the supervision of the website. Liu, senior partner and lawyer of Shanghai Pan-Yang law firm, suggested that, for reference of foreign experience, it is necessary to improve the punishment of dishonest enterprises, increase the illegal cost of enterprises and increase the deterrent force of law.