NET heavy blue collar recruitment, good idea how to go

2014, net invited Xie Na as a spokesperson and put huge TV, outdoor advertising, shouting out the slogan of the transformation recruitment. A year later, the spokesperson upgraded to more expensive fan bingbing.

March 10, 2015, net announced 2014 recruitment business revenue of 768 million yuan, an increase of 160%. In the conference, CEO Yang Hao-hu also revealed 2015, 2016 net recruitment business revenue targets are 1.5 billion and 3 billion yuan respectively.

1.5 billion what is the concept of income? The market value of 2 billion U.S. dollars in worry, 2014 online recruitment income of 1.248 billion, an increase of 15.1%. At this rate, the 2015 online recruitment income of up to 1.44 billion, slightly lower than net. In a subsequent interview, Yang Hao-hu revealed that net had started the listing work. Yang Haoyong A considerable part of the "emboldened" from the rise of the recruitment business, and the second-hand car business has just begun to burn money, temporarily difficult.

More than 10 years ago, online recruitment is definitely a new thing, facing the white-collar white-collar, elite elite. Worry founder Shanghui has been in HP, Bain has 15 years of work experience, entrepreneurship, the first batch of customers are most of the world's top 500. Hunting, pulling two of new forces, a main hunting head, the other one to do Internet company recruitment, are known as "massive high-end jobs." But common sense tells us, the high-end position cannot massive, the massive high level position. More than 7 million college graduates are now graduating each year, and the total number of individual job seekers on the worry line in 2014 is just 388,000. At present, the pattern of online recruitment is roughly as follows: Hunter is a headhunter; worry, Zhaopin, Chinahr do white-collar work and extend from middle to bottom; NET and 58 are mainly drivers, security guards, and vegetable-sending workers.

The net bet is "middle and grassroots blue-collar recruitment", avoiding the positive competition with worry, Zhaopin, hunters and hooks, and the question is how the blue-collar recruitment "money".

The use of blue-collar units can be divided into two types: one is outflows type, Foxconn in Zhengzhou, a factory of 300,000 people, each year to recruit 600,000 people (every 6 months "big exchange" round); the second is a large number of small pavilions, small workshops, small car wash shop, often only recruit 1, 2 people, But each new person on average only 2.6 months, and workers quarrel, work elsewhere in the call or just a bad mood, minutes may go without saying good-bye. According to statistics, China's grassroots employment in the total size of 375 million people, an average of 2 times a year job-hopping, 750 million times a year.

Both types of enterprises are net customers, but not worry customers: The first category of recruitment too much, the second type of hiring too little. But only 10% of net's customers will pay, with at least 4 dollars to download a resume, and only 100 yuan for the last top. According to the net disclosed revenue and the number of enterprise customers, each enterprise expenditure of about 1400 yuan, and worry, Zhaopin customers annual expenditure of more than 3000 yuan.

In the past, the "three low" people with low age, low education level and low expected income would not seek employment through the Internet. Now the number of smartphones is up to 780 million (late 2014), and urban villages are almost in the hands. Because of the relative scarcity of cultural life, blue-collar and three or four-line urban youth are more likely to become heavy users of smartphones.

In response to the needs of the low-end job seekers, net launched "Voice job search" and "location job" and other products. The former allows job seekers to record 60 seconds of self-introduction and upload, you can get the employer reply. The latter is suitable for migrant workers to find work along the street scene. These job seekers find work after the income is not less than white-collar workers, assembly line worker 3,000 or 4,000, courier 5,000 or 6,000, chef 7,000 or 8,000, pinch feet, nail technician easy over million. Reduce "idle", let the laborer match with the suitable position as soon as possible, have huge social value. But just by providing a platform for gathering information, you want to charge hundreds of thousands of fees for every successful job search, and a large number of employers will not be willing to pay unless they offer more professional and valuable services.

NET announced the launch, once again breaking the "by 58 of the city to buy" rumors, bet the blue collar recruitment is also very good idea, the biggest problem is the promotion and flow costs and the user's desire to pay does not match. In this respect, net can with 58 of the city Chamber of the resistance, if Tencent exerting hand Q, micro-letter recruitment?