NET Qinying the focus is no longer safe, consumer-level security income has been greatly reduced

NET Qin advertising revenue and enterprise mobile income growth is obvious year-on-year, consumer security income has been greatly reduced.

Safety Company Net Qinying the key has not been safe year loss expands 38 times times
Tencent Science and Technology (Liang) March 19, the Network Qin released the 2014 financial year report shows that its revenue business growth source has changed, including advertising revenue and corporate mobile income growth is obvious year-on-year, consumer-level security income has been greatly reduced. At the same time, its revenue costs have increased sharply.
2012, the Network Qin held "new Network Qin New Journey" press conference, launched its brand new, and announced the "Big security" strategy. After less than 3 years, the main business of NetQin has changed.
Earnings showed the company's mobile revenue growth of 180.5% to 148.7 million dollars year-on-year, advertising revenue growth of 99.1% to 72.9 million dollars. At the same time, the Network Qin revealed that the growth of these two revenue and related acquisitions have a close relationship.
The reason for the growth of its corporate mobility business is that it has signed a premium dealer agreement with Apple, which has acquired a premium-quality distributor, Fangxin (Trustek), while advertising revenue growth has come partly from its takeover of Wanpo and Sail's advertising business, the company said.
However, its growth in mobile value-added services has been weak, up only 2.5% per cent year-on-year, and the Network Qin even said it was due to a decrease in consumer mobile security revenues, offsetting its revenues in gaming and social video platforms.
In fact, in order to obtain the above growth of the business, NetQin's related revenue costs also increased significantly, year-on-year growth of 180.1%. The cost of its enterprise mobile business grew 243.6% per cent year-on-year and the advertising business grew 213.8% per cent year-on-year.
Therefore, in the 2014 fiscal year, net Qin net loss amounted to 76.7 million U.S. dollars, compared with 2013 fiscal year expanded by about 38 times times.
However, NetQin disclosed in its earnings report that its net revenue for 2015 is expected to range from 450 million to 455 million dollars. It is clear that NetQin needs to disclose more business revenue sources to prove its revenue capability.