Netizens point out that there is a phenomenon of competitive bidding ranking in public comment network

Absrtact: Recently, the merchant Wang (alias) in the net placard said that their shop bought 16800 Yuan public comment network recommended package, soon on the online part of the praise was deleted, and then the website salesman to find her to renew, she suspected that this is the website for the renewal of artificial

Recently, the Merchant Wang (a pseudonym) in the net post, said, own shop bought 16800 Yuan public comment network recommended "package", and soon on the online part of the praise was deleted, and then, the website salesman to find her to renew, she suspected that this is the website for the renewal of artificial manipulation of netizens evaluation; The public reviews the existence of competitive bidding rankings, and will be praised, delete the difference assessment of the way to "protect" paid businesses. In response to these queries, the public comment on the network to reporters that the site has some paid users, enjoy the right to rank, but the site will not be manipulated to evaluate, to protect paid businesses.

[User explosion]

Package expires, store grade stars disappear

Wang Yan is an individual operator. A few days ago, she posted on the Internet, told the public comments on the network to sell her store ranking experience. She ran the shop opened about 3 months later, the salesman invited her to join to promote, because usually before eating out of the site will habitually inquire about food and beverage information, so Wang very readily spent 16800 yuan to buy each other recommended "package."

She told reporters that under the 3-month contract, her shop would appear in the top three of the site's Shanghai area and enjoy other ancillary services such as coupons for consumers. At first, the promotion for her to increase a lot of tourists, shop on the site's level also slowly rose to a very high "four-star-half", which made her feel very happy.

However, after the contract exercised for half a month, Wang found a part of his shop under the "praise" disappeared on the Web page. "At that time my shop had a total of about 30 reviews, of which eight or nine have been deleted." Wang said that some of the praise from the eye-catching "default evaluation" was shifted to the relatively difficult to be seen by netizens "more evaluation." To this, the website aspect reply is, this is the website backstage system carries on the operation, has deleted the praise to involve the false appraisal and the merchant hype. This explanation was unacceptable to her because she had never hired a gunman to write a high praise for a store.

Next, there is a network called "comments on the hype" in the QQ contact Wang, said that its company has a lot of public comment on the account, you can give her the store to send a favorable comment, and guarantee will not be deleted, because the site "insiders" know the IP address of these accounts.

Almost at the same time, the public comment on the network salesman found Wang talks to negotiate a contract, she refused. Wang speculated whether he got a hint that the evaluation on the website could be manipulated?

At present, the three-month contract has already expired, Wang's shop level of the "stars" have disappeared, ranking also retreated accordingly to the position. But she said business was largely unaffected by the patronage of "repeat customers".

[Reporter Survey]

Starting Board 3000 yuan, ranking upgrade and add Money

In addition to Wang, there are netizens pointed out that the public comment on the network there is a phenomenon of bidding rankings. The reporter commissioned a merchant friend consulted the website's sales staff. Each other said that in the public comments on the Internet to do the promotion of the basic price is 3000 yuan one months, to increase the coupon function will need to pay an additional 3600 yuan per month; If you want to place the store in the corresponding area of 4 to 18, you will pay 3000 yuan, want to the top three, you need 5000 yuan The other side said that the specific price also depends on the region and industry.

The reporter sees on the taobao, some netizen specially for the public reviews the merchant to provide the brush browsing quantity, the generation sends the praise, the homepage rank and so on service. Reporter from one of the friends named "Qqalexa Wandering Alliance" to understand, in his here, spend a dollar can let the shop's browsing volume increased by 100 points.

Netizen "00:00 dark blue" tells the reporter, the browsing quantity basically is useless, because "the exterior brushes out will not be calculated", moreover very few people will concern the browsing quantity. He described himself as an advanced user who could display the store rankings on the first page. As for the method of operation, he only called "know people inside". When the reporter asked the price, he said to see the specific circumstances, and carefully let the reporter to the shop address link to him first.

At the same time, the reporter saw in Baidu, in addition to individual, some companies also made a comment on the ads, claiming to be able to provide similar paid services.

[Website Reply]

Consumers can choose other sort browsing options

On the issue of consumer-pointed bidding rankings, Longwin, senior vice president of the public comment network, said to reporters, all in the shop name on the right labeled "promotion" are paid businesses, they enjoy the front of the "advertising", which is the official recommendation of the default rankings, if consumers do not want to do this sort of browsing, you can choose from the Drop-down list other such as popular, Taste, environment and other criteria reordering, these sorts are the system based on the evaluation content automatically generated, there is no human factors.

Will the public comment on the network to provide "delete the difference comment" protection? In this respect, Longwin said, "Word-of-mouth is our lifeline," for some businesses to hire people to write their own praise, or write about the phenomenon of competition, the public comments on a network of good faith system, used to delete these false, malicious comments, with the continuous upgrading of the system, its identification standards increasingly complex. Longwin said that the evaluation was deleted every day will occur, but the site will not delete the normal evaluation.

"Absolutely impossible." "In response to the public comment on whether the net will be for paying businesses to add praise questions, Longwin firmly said, their website is the most basic purpose is to let consumers get real reference information, the site itself is not to produce evaluation content, not to pay for the business to publish a favorable situation." Longwin also said that there is a large number of online claims for business brush evaluation of small companies and individuals, this group is the public comment network efforts to combat the goal.

[response of all Parties]

Bidding rankings let netizens chilling angry businesses collectively quit Baidu

On the Internet, the reporter conducted a survey on the degree of dependence of consumers on the network. Among more than 500 netizens who voted, 55% said they would visit the site to inquire about food and beverage information before going out for dinner, and in answer to which sites, more than 90% of netizens said, select the public comment network. The majority of respondents were twenty or thirty years of age.

and the public comments network in the young consumer groups in the relatively high popularity, there are frequent netizens burst, their own to make a bad comment was deleted, or is in a timely manner by the higher level of diamond-grade members with a number of praise "submerged."

Xu is a senior member of five stars, working at the leisure of her almost every day on the site, in addition to the post to earn db (used to redeem the small gift point currency), she is also often enthusiastic to report the hype behavior of businesses. But she said after a recent report that it would be her last report. She told reporters that when a paid merchant was reported, backstage editors would let things go with "Please provide conclusive evidence". She said that the site to distinguish the standard business hype, their own chilling.

Bidding rankings not only to some extent hurt the trust of consumers, but also let some "Li Ghost" business drilling loopholes, so that "Li" angry attack.

Recently, due to the dissatisfaction of many counterfeit moving companies to "Gongshing move the field" in the name of Baidu on the promotion by bidding rankings, Shanghai Gongshing Relocation Company has announced with the city more than 20 regular relocation enterprise collective exit Baidu.

Liu Weijun, deputy general manager of Gongshing company, said to reporters, after issuing a letter to Baidu, the Web page of counterfeit companies have significantly reduced the link, but there are still individual with 800 and 400 of counterfeit mobile phone, they also have to continue to communicate with Baidu, and advised the public through 114 to check the formal relocation of the company's telephone. He also revealed that after the exit, the company's business volume has slightly increased, but this is not entirely attributable to the exit behavior, because it is now a moving season.

[Network pushing Hands]

Network research is a price tag

Post to help businesses hype, delete negative information for people to eliminate disasters, the network of various magical powers is a common phenomenon?

Ms. Zhang's PR firm also has a business for clients to advertise online, she told reporters, the general fee is, will be a post at the same time to 10 forums, and maintain a week, the post reached a certain amount of clicks, will be charged to the customer 1000 yuan service charge. Miss Zhang also said that the public relations company, the entrusted matters different, the charge will change accordingly.

Yesterday, on the network appeared on the "delete group" phenomenon, good at network marketing, Mr. Xiangru to reporters, help people delete negative information is common, usually by the public relations company is responsible for operation, they received customer demand will be one after another contact the corresponding site, by paying the site to pay PR fee form to delete, The normal deletion of a negative information from the price of 500 yuan to 5000 yuan, mainly depends on the flow and nature of this information.

In addition, Xiangru also mentioned a phenomenon, in some e-commerce sites, there is a dedicated team of "fishing" to buy goods, after receiving all and sellers quarrel, give a bad comment, if the seller wants to delete the difference, it will pay their fees.