NetQin COO Swenyong: Will expand search and other new business

NetQin COO Swenyong Sina Science and technology news August 13 morning, the 2013 China Internet Conference held in Beijing. Mobile Security Manufacturers Network Qin COO Swenyong in the meeting to accept Sina Science and technology interview, said the future of the Network Qin will be platform for development, mobile security, mobile gaming and other business based on the continued to music, wallpaper, search and other fields to expand. NetQin's current main business is mobile security services, corporate security services and mobile games. Swenyong today, Sina Technology revealed that the future of the network will introduce some mobile phone traffic related business, such as music, wallpaper, search and other services. Swenyong said that in the process of expanding new business, NetQin will adhere to the independent research and development and mergers and acquisitions in the same way. He stressed that the Network Qin in the development process will pay attention to expand from the core business, "do understand business." The following is an interview record: Sina Science and Technology: Network Qin before only to do mobile security, and now into the enterprise security, mobile gaming field. What is the current development idea of NetQin? Swenyong: We have always stressed that NetQin is a mobile company, we start from the first day of business to do mobile internet businesses. We started out as a security terminal, and we slowly expanded our scope after the listing. Mobile Internet more and more hot, in addition to security, we will gradually make the Network Qin made mobile internet platform Company. We now choose the two pieces, one is the mobile game, this is a very hot piece now; another is enterprise mobility, because as more and more companies use mobile devices, whether mobile or flat, to help improve his productivity, there are many management problems, equipment access, certification, including the management of equipment, Application management, distribution, including data protection and so on, these were not previously. Companies move this market, these are the main areas of concern. Of course we're still investing in some future technology, including some camera or microphone based image search technology, sound search technology, including some of our desktop services, which will gradually become part of our service. Sina technology: Next will focus on what areas to develop? Swenyong: We will be based on the distribution of business and business needs, market considerations. Now is the security, the game, the future we will have some new services, some traffic-related business, such as music, wallpaper, search and so on. We will gradually improve, and continuously provide more and better services. Sina Science and Technology: The Network Qin expands the new service process to consider what kind of development mode? Is it mainly based on self research or acquisition? Swenyong: We all do, we will do according to different ways, some with the traditional security business with a relatively tight, this network Qin himself to do. There are some, such as games and corporate users, the way to complete the merger, there are some ways to do the investment, such as product, commercialization and then introduced to the core business. Sina technology: Net Qin last year mergers and acquisitions, in the acquisition experience should pay attention to Which? Swenyong: First of all, from our point of view, the first, we do businessTime to pay attention to expand from the core, do we can understand the business. Second, we will pay special attention to and consider the motivation of the team when we are in the merger. After the acquisition of the company into my team, my business has been expanded, which is good for me, and in turn he entered our company, has the company brand, better cooperation resources, but also to improve his performance. We should have some consensus on the distribution of benefits, and the team will get better returns because of his good performance, so I think it is the way to win more. Sina technology: How do you see the big internet companies spend a huge sums of money to buy mobile business companies. Does this represent the mobile internet industry really starting to explode? Swenyong: The causes of mergers and acquisitions are manifold. One is that two years ago the stock market in the United States had some impact, so its own IPO window is not particularly good. To the enterprise, to the investor, the exit is needs certain condition, if the IPO is not good, the merger is a better choice, this is to the acquisition party. For the acquirer, through the acquisition of the way into an industry, reduce the risk of enterprises, while saving time. The time window has great opportunity cost benefits, so good mergers and acquisitions must be more win, the acquirer benefited, the acquirer also benefited. Sina Science and technology: What do you think of the recent period of the stock price of stocks has risen sharply? Swenyong: From a macro point of view, the last period of time in the stock because of being questioned and was suppressed, this period of time, I personally understand that the value of the return process. At the same time, the U.S. economy to the good, its own U.S. stock market, the shares of stocks and shares show a return of value. From a development point of view, you find that the company's stock is rising, most of the company's performance or expectations are very good. American investors are also more rational, he to this high growth, good enterprise or will give a certain premium. Sina Science and Technology: in the Network Qin platform development planning inside, security, hand tour and other business, the future focus is where? Swenyong: Security will always be our core business, the Network Qin will always put mobile security as their own development to settle down the basic. In the afternoon we will also release the new mobile phone security service, but also to further our security services from the previous focus on equipment to focus on information, attention to people. As the user expands, we will have some dynamic adjustments and changes. Sina Technology: Mobile Security competition is quite fierce, how do you see the current competitive landscape? Swenyong: I think the first thing is good, more and more people pay attention to is very good. Second, in fact, from the global perspective, the mobile security market has only just begun, PC security has been born Symantec, such as billions of of dollars worth of companies, mobile security volume than PC security larger, because the number of devices is very large. In addition, each manufacturer will have its own characteristics, we are in the pursuit of alienation of competition, to the Network Qin, we always adhere to the basic technical services are free, some advanced service charge mode. Sina Technology: Please share the experience of the Network Qin to expand the international market? Swenyong: This may also be the recent industry more and more attention, I think there are so several, first, internationalization is not optional, andIs the only way, especially for Chinese companies. First, internationalization has a greater market share, more market opportunities, at the same time, international competition is relatively benign and rational. Second, in terms of internationalization, we think it is important to find talented people in the local area. For example, we have a joint CEO approach, we have a lot of good talent, they are from Samsung, Microsoft (32.87, 0.17, 0.52%) of the big companies come out, they really made a great contribution to us. For example, we launched a service in the United States, the service from its product operations, business is all the American leadership, Beijing side support. 3rd, culture is very important. Cultural integration is very important, the Network Qin is fastidious is the work family this kind of enterprise culture idea, we do not emphasize oriental culture, Western culture. We emphasize the so-called global common understanding, I think the establishment of a good family-style atmosphere is helpful to enterprises. So to sum up: 1th, the strategy is clear, 2nd, must have the talented person, 3rd, must have the cultural fusion. (Loliang) Company Profile: NetQin was founded in 2005, is a mobile security service provider. NetQin's core products include "Net Qin Mobile Antivirus", "Network Qin communication Butler", "Network Qin mobile Guardian" and so on.