Network Marketing as a way of heating for small and medium-sized enterprises

For the majority of SMEs, 2009 will undoubtedly be a challenging year. In the rise of operating costs and the impact of the financial crisis on both sides of the attack, the traditional marketing investment for the current financial constraints of small and medium-sized enterprises is obviously more and more unbearable.　　But enterprises to continue to develop and can not be separated from publicity, so the emerging network marketing with its low-cost operating costs, accurate audiences, has become a large number of small and medium-sized enterprises to choose the object. "It would be hard to imagine if there was no internet marketing at the time. "The manager of Beijing Guangming Moving company Liu is deeply impressed by this. Last September, the property market in Beijing fell into a slump, and the relocation company's business also cooled. See their peers have to switch to run transport, Liu manager of the company's confidence is also falling. But the idea of a defeat let Liu manager decided to stick to it. Manager Liu began to post on the Internet, to enhance publicity, but not to improve. Inadvertently found that 58 of the same city network launched a "network of adjacent" 2.0 version of marketing products, can help small and medium enterprises to build stations and promote marketing.　　Considering the network marketing to the company's business impact, see extremely high cost-effective, Liu manager bought this product. In the establishment of their own company's website, found that the marketing effect is very good, every day to the site to the number of people can reach hundreds of.　　Web site traffic directly affects the company's business volume, so that the company can safely through the financial crisis raging economic winter. 58 with the City Network marketing Department of the head said, "Net-neighbor" is derived from the introduction of SMEs to meet the needs. Small and medium-sized enterprises in the capital, manpower and other aspects of the weak, if you want to build their own website to carry out publicity, the need to spend a lot of money and energy, and then to promote the marketing of the site more expensive. "Net-neighbor" can not only help enterprises build their own stations, but also to the enterprise station for accurate promotion.　　Professional design so that the company's Web site more easily indexed by search engines, so that the site's keywords in the search engine natural ranking in the front, this is more than the company's own search engine to purchase the price ranking is much lower. More importantly, the network is 58 with the city network to use their own advantages to integrate information resources to promote the strong promotion of products, 58 with the city network currently has a registered user 5.23 million, the monthly PV near 480 million of the huge flow of users can bring significant results.　　At the same time, the Web site also has a very high traffic flow, the network of users can be in the site of many locations to be displayed, so as to get more business opportunities Raven In addition, the network of adjacent Web site also achieved the precision promotion, according to the city and the category for accurate search. Network 2.0 version of the function also includes telephone callback, SMS downloads, instant Messaging and other functions, so that the communication between enterprises and customers more rapid and convenient. Users can try for 15 days free, experience the promotion effect.　　At the same time, the network adjacent to the 2.0 version also increased WAP station, so that the scope of corporate website extension to the mobile phone users. Relevant experts said, although the basis of enterprise survival is products and services, but appropriate marketing can improve the business volume of enterprises, the development of important. In a weak economy, quality products and services, with cost-effective, accurate marketing is the survival of enterprises.