Network marketing strategy of inbound travel website

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The first part of China's first inbound travel e-commerce forum, and made a speech titled "Inbound Travel website SEO and network marketing Strategy". Over the past few years, I have done three inbound travel site Network Marketing consultant, based on previous experience, write this article to share some ideas and skills for everyone.

Do a good job of the following three big strides in overseas promotion of inbound travel websites.

How to design the website from the angle of marketing:

Three aspects should be considered, namely: SEO, humanization, marketing function

1-1, seo factors:

A. Domain name and filename:

When choosing a domain name, designing a filename, choose to include keywords, such as chinatour.com, which is a great help to the keyword ranking of tour.

B. Hyperlink structure:

In the planning site, to take into account the SEO factors, to use their own pages reasonable for the keyword page to do the link.

C. Keywords layout:

Each keyword title, meta, headlines, content, links and so on places, to the key words layout.

1-2, Humanization factor:

A. Speed factor:

Put the site on a better broadband United States server, while reducing the use of flash, optimize the code to improve the speed of Web page opening, to the potential users pleasure!

B. Design style:

Do not blindly use the domestic web design style, to use the potential customer area and regional habits of the web design style, to the potential customer convenience.

C, Content factors:

Line description, content design do not very rigid, must be written to write the special attract potential customer research, in writing, must use text to convey to the customer a feeling. Because, sales are selling feeling!

1-3. Marketing Function:

A. Online customer service system

The use of foreign popular IM software with the online customer service system, or the use of Professional English online customer service software, to provide potential customers with timely advisory services.

B. Potential customer tracking system

80% of the deal is achieved after 5 tracking, use this tool, as far as possible, users to browse the site to leave contact, and then keep tracking it to help improve the conversion rate.

C. Network Marketing Analysis System

Analyze all kinds of marketing data to make corresponding marketing strategy adjustment according to marketing situation.

Ii. How to make a systematic overseas promotion of inbound travel websites

The better overseas promotion methods of inbound travel website are:

1, keyword ads

2. Search Engine Optimization

3. Affiliate Marketing

4, Blog Marketing

5, Word-of-mouth Marketing

6. Database Marketing

For example, keyword ads, if you want to put keywords, you need to do the following five major steps:

1, keyword selection: To use professional tools to analyze the choice of keywords

2, select Search Engine: Google, Yahoo, MSN, ask ...

3, Advertising language design: Do not consider the grammar, to use more users to attract the word

4, advertising settings: Advertising regional settings, advertising mode settings, different advertising price settings and so on

5, Advertising effect detection: the use of professional tools on the launch of the advertising effect testing to make corresponding adjustments

For example, do SEO, need to do six steps

1, keyword strategy formulation

2, Website link structure optimization

3. Website content Strategy

4, Keyword layout strategy

5, the production site map

6. Reverse Link Strategy

(Learn more SEO knowledge can go to www.seo.net.cn)

Each of the promotion methods of each step, need to deal with a lot of details, as long as these details are done to spend the least money to achieve the best marketing results.

Knowing does not mean meeting, the details determine the effect. method does not need more, as long as play through the good!

Network Marketing management of inbound travel websites

Network Marketing Management This part of the work is very important, but most enterprises do not pay attention to, now need to pay attention to. Do well the network marketing management, also must do the following three aspects of work.

3-1, spread the effect of detection and analysis

The use of tools for various promotional strategies and advertising effectiveness of the detection and analysis, in order to continuously optimize the promotion strategy.

3-2, potential customer tracking:

The use of electronic magazines and other means, and constantly tracking potential customers, adhere to, patience to do OK.

3-3. Tracking and management of existing customers

Maintenance of an old customer, than the development of a new customer is much easier, so be sure to implement the corresponding strategy to maintain the relationship between the old customers, at the same time take the corresponding strategy, so that these old customers to help to do word-of-mouth spread.

Network Marketing is a series of relatively cumbersome things to do it, must be careful, patient, serious!

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