Network officially renamed Renren enable domain name renren.com

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The company's network of thousands of Oak Group officially announced its name changed to Renren today.

Here is a letter from the CEO Chen of the---Thousand oak Group to the users of the net:

Original address: http://www.xiaonei.com/renren/letter.html

---A letter from CEO Chen of Thousand Oak Group to the users of the net

Dear Net Users:

Every time the net grows to a milestone, the janitors will invite me to write a letter to you and make a report and communicate on behalf of you.

Unconsciously, this moment came again, reasoning, let me first talk about their feelings in the campus.

As an ordinary school users, I will spend some time every day in the school, browsing friends New, see Friends of the message, send a log, and so on. With the passage of time, the school recorded my joys and sorrows, gradually become my maintenance and friends between real feelings of personal space. Whenever I am in my spare time, I will look over my friends and give me a lot of support and encouragement. In the past few years, the net is my mentor.

Suddenly looking back, since December 05 set up, the net has been in the ups and downs of the past nearly four years. From the initial only a handful of university student users, to cover college students, white-collar market, including WEB2.0 Communication entertainment platform, from simple logs, photo albums and other basic functions, to instant messaging, open platform; We have been committed to improving product quality and user experience. And you, in the wind and rain have been accompanied by the school, and we grow together.

In the past few years, our mission has never changed, and "communication" has always been the focus of our products. Social responsibility of the campus net we also keep in mind: NET users and janitors donated in Sichuan, Gansu, Anhui, Qinghai four schools in the hope that the completion of the school year, the station sweater Bazaar, earthquake relief, we are duty-bound, a number of public welfare organizations into the school public home, for the public welfare, charitable ideas of the dissemination of building blocks.

The campus is more and more users understand and love, but we in the process of development, also encountered some confusion. Some office workers will ask, why is "in school"? We're not at school! Older users will say, "school" is the site on campus? As our college students join the work group and most Chinese netizens begin to accept WEB2.0, the name that once let tens of millions of college students like love, has gradually become the bottleneck restricting the development of the school net.

Over the past year, the janitors have been discussing the issue and the challenge many times: the disputes, the failure, and even the emotional tangle are words that cannot be expressed. After consulting internet experts, the world class brand management company's comments, our team finally chose the objective face: in order to bring a more long-term, broad prospects for the development of the school, we need to give up the attachment to the campus brand, to actively and bravely create a greater, more malleable new brand, A majority of users in the eyes of the favorite brand.

In the "Change" video, which you have prepared for your beloved school, we say: "Network, because of you change" Renren (renren.com) was born. The name of everyone, just as "everyone is responsible for social harmony, a harmonious society for everyone to share" said, is an inclusive of all Internet users, can support a socially responsible, Enterprising WEB2.0 Company long-term healthy development, at the same time has the potential to become a vast number of users respect and love the brand.

Dear Users: Continue along the campus network footprint, the establishment of Renren brand process, we need your eternal truth, please understand us, please support us!

Please believe that we will adhere to the mission, we will continue to devote our efforts to win your trust and love!

"A change is a growth. ”

The school changes because of you, everyone because you and wonderful!

Chen

2009.08.04