New area of mobile internet app market: Erotic Products

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The market opportunities for mobile internet have now been discovered almost, popular IM, music, video, App Store, electric dealer, friends, hotels, news and so on, each field has a few apps occupy the market most of the users, each app is constantly expanding more users, in each other PK, The mobile internet app market is also being dug up, but even so, there are still more new market opportunities to be dug up by the subsequent miners, and the market opportunities dug up are more vertical and more subdivided, such as the market for sex users.

New areas in the APP market

The market for erotic goods has been growing in China for more than 20 years, but has been in a tepid situation, in addition to a number of foreign brands, the domestic entrepreneurial market does not seem to do better in this piece, the main reason is due to three aspects, one aspect of the industry people's mentality and concept, talking about fun users, Most people think this is not how to say the mouth, or feel more shameful. The second aspect of policy risk, though China's spice market many people do, but has been in the sun is not very sunny side, in terms of policy, the country also does not have a very clear market regulations, until now, the sex products industry is still no policy support, no regulatory departments, no formal industry associations, no industry standards of the state. The third aspect is that the industry is rather messy, as a result of the policy under the supervision of the blank, resulting in the quality of the products do not pass, health standards, such as the status quo, and this just gave a lot of opportunities for foreign brands, these years a mention of the brand of fun users are Durex, Jessbong, Okamoto and other brands, There are few domestic brands. And the protection of Love CEO Li Jianwei is to see this opportunity to protect love is to this point, to create a real domestic brand of spice products.

To attract users with the concept of community

Unlike other consumer products, other items of interest products mainly in the form of electrical quotient, there is no user concept, such as cost-effective, mainly to parity as the main entry point to the price advantage to win sales, so once the price has no advantage, it is difficult to survive, and the protection of love in the early days of the main community to operate, Through the community to attract users, at the same time with a certain electrical quotient function, forming a fan-based, electrical business for the revenue composition of the product strategy, through the meticulous community operations, to win the initial users, and eventually form their own primitive accumulation.

Do any product must have user accumulation, just like Tencent can do, a large part is to rely on users, and buy the reason is dead, is no user, this is also the protection of love CEO Li Jianwei very optimistic. Protection of love is also in such a way of thinking, the current protection of love has its own user community, to protect the exchange of love as the center of user interaction, there are sexy show, emotional literature, baby sharing, sexual health, connotation of comics. Users can choose different topics to interact according to their preferences. On the one hand, improve the user's sense of participation, on the other hand, users have a deeper understanding of the fun users, improve the transformation of the Mall.

The protection of love was established in March this year, so far, registered users have reached 2 million, the income has reached millions, this also from the data to confirm the protection of Love CEO Li Jianwei the correctness of the idea, but also and Li Jianwei experience inseparable, it is learned that Li Jianwei has been in the popcorn network served as Vice President, Has many years of industry experience in product operation and gaming operations. At the same time, protect the love of other team members, there is a deep industry background, a company from Alibaba, a multi-year product manager experience, technical partner is the CEO of colleagues, in the team with the above, more familiar with and understanding, convenient for rapid communication, but also increased the success of protection of love.

Market demand for sex goods

With the rise of the emerging, the rising of the domestic market is also more and more interesting products, from the industry's conservative estimate, the market has broken through the scale of 20 billion, and the demand for sex goods, but also gradually higher, not only in terms of quality, but also in the brand more stringent, This is also a chance to protect love into the sex products. Coupled with the rise of mobile internet, mobile operators are becoming mainstream, from Taobao Double 11 data show that the mobile end of the sales revenue accounted for 35%, indicating that the mobile operators are gradually replacing the PC electric quotient, plus the privacy of sex products, so mobile end of the dealer more protection of the user's privacy, while, Also more convenient for users to price and brand stopper.

In the user Service, once the user with the protection of the love of the mobile phone to the single, protect the love of the customer service staff will be a one-to-one call back, improve the protection of love Mall into a single rate. "In future development, we will do our own brand, mainly in the current market on the first line of brands in addition to Durex, Jessbang and other brands, there is no better domestic brand, this is the main reason we want to do this, we will do a user favorite brand, a domestic brand of spice products. Protect Love Li Jianwei told reporters so. At the same time, in product quality, protection of love has a strict brand control, the choice of high-quality products into the protection of love of the mall, the early period by Word-of-mouth accumulation of 2 million of users are playing a huge commercial value.

Recently, based on the expansion of the market for sex products, more and more capital began to enter the market for sex products, lovers, Spring Hall, price-performance and other products have won tens of millions of dollars in venture capital. At present, the development of the market is immature, the whole market is still in the blue Ocean State, suitable for a certain financial strength, determined to long-term development of enterprises to enter, whether the production enterprises, or sales enterprises, are in the opportunity to shuffle. The protection of love is also a big market opportunity to expand investment, development and innovation, promote and nurture their own brands, is the best choice for investment into the enterprise, but to remind you, must have long-term development of the concept.