New era of network marketing video marketing is about to lead

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Now China, has entered the comprehensive internet age, all kinds of information like a river, and finally all into the internet this piece of ocean. And with the rise of the network marketing, also more and more mature, the way more and more. However, along with the network application technology more perfect, the skill level is more and more sophisticated, the network marketing way also along with the renewal, but today, Chen to say is the recent two years newly arisen one kind of marketing way: Video marketing.

Throughout China's Internet 4 online video sites, Youku, 酷6网, Tudou, 56 nets, has gathered a considerable part of netizens become their loyal fans. Compared to television, it seems more convenient to watch TV programs on a computer network. So, every day to visit the video site to watch their favorite video has become the majority of internet users of daily life habits. It has also spawned a lot of internet TV into home computers.

So where does video marketing come from?

This, needless to say, everyone can think of whether it is online video, or network TV, before they play the film, will be interrupted ads, which is the simplest video marketing, but also the most widely used. Although this method is simple, but the shortcomings are also obvious, it is partly forced to watch, the viewer is not voluntary, the author has been very annoying this kind of advertising. It can play a role, can only pass over and over again, let the viewer of the product's impression gradually deepened, as to purchase desire, because of its compulsion, reduced more than one grade.

There is also a way, is the science and education video propaganda, its video content is relatively narrow many, generally is a series of nature of teaching, lectures, scientific research, records and so on content video. This way is much better than the previous one, the advantage is that the purpose is very strong, the viewer through the topic will know the main content of the story, so you can choose to see, or not look. The disadvantage is to browse the population is more certain, the general people search this kind of video are with the same purpose, this decision, this kind of video browsing rate, although not high, but the quality of browsing is very high, in the video interspersed with propaganda patterns, is a very good idea.

Is there a way of video, the advantages can take into account both of these?

The answer is yes. We should all remember the end of 2010, a video of the entire network, "Old boy", video content I will not say more, I can only say that it is a fairly successful video marketing case, through which people remember Shaodabao and Wang, that is, the reality of the Xiao and Wang, but also remember the combination, This team, they are very successful in the use of the "whenever" "," the collective memory, won the hearts of all netizens. Similar films and some time ago released the "Play Big", the story from the growing up with the "Red and White Machine" "arcade" to start, the same story about the love and friendship between the bitterness of stories, but also by the vast number of netizens praise. And video maker Giant Network also use this piece, really for their "journey 2" mercilessly propaganda a.

This kind of video, also called the micro-movie, achieves the effect, is in front of the video marketing way cannot achieve. They can accurately grasp each of the viewer's emotional cells, so that viewers naturally watch the video, remember products, so as to achieve marketing tools. Since then, the future of video marketing, it must be in this way mainly, although its production costs will be relatively high, but the effect will be unmatched.

Since netizens choose to watch video online, have been at any time to watch the "advertising" awareness, since businesses want to promote their products, it is necessary to vote for the Netizen's good, so that users more easily accept your ads, video marketing has gradually become the mainstream, grasp the good direction will make your commodity unique.

This article by the Tianjin SEO Chen Original editor, reprint please reserve the source www.chenyseo.com