New Field Community Pet Electric Dealer

Whether the desire, or disregard, the traditional pet stores and related industries are facing such an implementation: Users are heavily from the web side to the mobile side of the migration. Whether you are the Big Boss now, or "small and beautiful", can in this big trend of homeopathy, will determine the future is in the "tide", or "wave bottom." According to industry insiders, because pet consumption is mainly to the nearest consumption, therefore, compared to other industries, community pet shops and pet hospitals, the transformation of the electronic business has lagged behind a lot. The person even admits that the pet industry has missed the best time to transform the traditional electric business, and to come from behind, a breakthrough in the mobile internet from the beginning is undoubtedly the best choice. "After all, it's a whole new field and everyone is standing at the same starting point." ”

In this respect, Beijing Dint Technology Co., Ltd. CEO Liu Zhixiong said, "Mobile internet is the pet industry in the transformation of the trend of electronic business, the future, because, its largest feature is the location of information, can be online and offline resources perfect link up, to meet the needs of users to the nearest consumer." It is no exaggeration to say that mobile phone, is born with a strong vitality of the O2O platform, the pet industry can bring more exciting innovation and application. On the other hand, with the increasing isolation of urban life, coupled with a large increase in pressure, pet dog has become the mainstream of the city's most advocating a home leisure lifestyle one of the fashion. In this trend, the breed of pet dogs is not only getting younger, but they also want their dogs to live healthier, more stylish, and to bring more fun to themselves and their families. Based on this judgment, we have launched the first pet industry in China with O2O Community electric quotient gene app application-good dog side. ”

The data show that there are about 100 million pet dogs in China, while the pet peripheral consumer market has reached a scale of 50 billion yuan in 2012. In the face of such a huge market, "good dog side" to achieve O2O community breakthrough, first of all, need to use innovative positioning and application to attract a large amount of pet family to register, and secondly, the need to build a more sophisticated O2O platform around, including search engine, LBS, E-commerce, community dating, Social media and other support, and again, the pet industry's upstream and downstream industries to jointly build a complete ecosystem. "In this sense, the ' good Dog side ' image is an app, but in essence it is a O2O large ecological chain with a community of electric quotient genes." ”

It is understood that "good dog side" combined with mobile phone positioning function, can provide users with a wealth of accurate information surrounding business services, has covered the dog beauty, hospital, supplies, fitness, photography, blind dates, such as more than 10 kinds of subdivision services. At the same time, in order to allow the dog family to have more interaction, exchange and sharing, founder Liu Zhixiong is leading his team to learn from the micro-letter and the successful product development philosophy, to constantly improve the "good dog side" community dating function. According to Liu Zhixiong's idea, if you can make friends in the community to achieve breakthroughs, then, "Good dog side" user base and the use of stickiness will not only appear qualitative changes, and "good dog side" can also be around the community Pet shop, Pet Hospital to import more passenger flow, and then help Pet Shop, Pet Hospital to realize the O2O transformation of the dream of electronic business.

Senior registered user Jerry said, "Previously, only concerned about the 2 kilometers around the beauty, but now, I will start in the ' good Dog side ' concern ta come out to walk the dog?" Of course, the Community Pet shop promotions and dog friends wonderful experience and sharing is also my focus on the content. "Our pet store owner Tim believes that the greatest value of the" Good Dog side "is to provide the owners with an opportunity and a platform for deep community marketing that allows them to interact, communicate and showcase their friends and colleagues around the community in a more convenient way. Internet veteran observer mark analysis points out that, from the current point of view, "Good dog side" O2O bilateral effect has begun to show the beginning, that is, the rapid expansion of the number of users online, will directly stimulate the offline merchants and new users to join. On the contrary, the growth of the online merchants, not only enough to provide users with more, better choice, but also to stimulate more peers in the settled, and even to feed the user experience.

In fact, with the precise vertical card position, "good dog side" in the absence of any marketing promotion costs, online only half a year, relying on the user's spontaneous word-of-mouth promotion, to absorb more than 5,000 pet-related businesses, and affect nearly 300,000 of the user population, is the pet mobile Internet industry in recent years the first megathrust attack. It is also a testament to the old adage that "choice is more important than effort" in the Internet and in the electric business sector. It can be foreseen that with the number of users and the continuous breakthrough of the number of merchants, "good dog Side" has sounded China's pet industry O2O community of the rise of the rally horn!