New media worker Weibo release

If you feel that publishing Weibo (Yellow v blue V or grass roots) will be a little bit more fastidious, we can discuss the current microblog publishing model.

Contact microblogging for five years, observe the habit of 140 words published content. I would like to provide a little experience for those who are interested in the industry.

Media microblogging release format

"title" + Content + link + (interactive) + A long picture/six figure/nine figure

Description：

1. Use "" to refer to the header, the flow of information, users can quickly capture the contents of parentheses.

2. "" "Inside can use microblogging function-topic, with # #中间添加内容.

3. The content is mainly part of the news lead, or it can be a fascinating word.

4. The link part, is through the micro-bo drainage important entrance. Many sites in the era of web2.0, gradually decline (of course, also have a rise), the use of Third-party platform to attract users to click on their own site, is a move. Similar functions in the micro-letter "read the original" is also reflected.

5. Interactive content should be the part that provokes the user's desire to comment. But because microblogging has added a bit of praise to the micro-letters, it seems that users are now willing to comment sharply.

6. The picture, explains this thing to need very long content.

The above content is based on the use of micro-blog as a media attribute or the official attribute to publish the content of what can be used for reference. Operating Micro Bo really have a lot of attention, but general, according to the format, will not reduce the force lattice. Others rely on the integration of information, release feature jokes, original comics, have their unique 140 words of things, this article does not do too much research (in fact I slightly envy) and explanation.

Title】

Short reading environment, will let some special title harvest a lot of clicks, popular title in you or a real root (never heard of You), the basic will not be noticed. To learn news, the draft title should be a necessary skill, but perhaps the release of micro-Bo friends are not all of this origin, then remember the first high school Chinese class did some Chinese problems, the title to a good whole, or highlight important information, or suck (Terry) lead others to comment or click. Recommend a look at "a producer of self-cultivation" three articles.

#话题

At present, this is the microblogging of the main push but another kind of failure of the product, but it is still used. Reduce user Operations (search) The habit of things are worth advocating, this is the same as the point of praise, sometimes can be a bit of praise do not comment on it.

At present (2014.10.8) set up a topic have such a few tips: set up their own columns into the # topic #, the general need for more than four words, three words or two words of the topic is officially locked, the specific application method is not known, generally involved in business cooperation. So no special needs, four words five words of pure Chinese topic is more appropriate.

The topic of the picture best distinctive, square can, the lowest definition to maintain and head the same level.

Add v users can apply for a number of topics, originally only blue V can be, seemingly now yellow V can also. On Weibo, there are people who specialize in the topic, and then use the lottery to win attention. The reason is mainly in the microblogging client Discovery page, popular microblogging received two level menu, but the topic is still in the first level menu, Special Fire topic will be recommended, is generally 1+3 mode. One advertisement promotion bit, three network hot discussion bit.

With the topic of micro-broad screen applications, campus common such applications.

User maintenance hot topics of the cost is quite large, if not the column, the topic to do two days a day enough, then can give up. Long-term columns can be considered to hold the topic of Weibo, after all, is a separate page, in addition to the homepage, belongs to you a single category of information centralized.

The topic of the host will be the topic as an encyclopedia entry to explain, pay tribute to them. I hate the fact that the explanations are irrelevant to the topic, and that they add their own hard ads to the host. Microblogging without the topic of the Report button, is very uncomfortable one thing. If the microblogging topic product analogy Baidu entry, it is obvious that the latter is more professional.

Content @ who?

Microblogging also has a function is to remind others, or show the relevant personnel information. I think this is the most important role in the mailbox.

Before publishing a microblog, it is best to search for the user's Twitter nickname, to avoid the @ error or the discovery is not that person, if you can remove the natural impact is not small, but if the special formal or highly concerned (such users are generally small white celebrity users), the impact of the deletion of a micro-blog is quite large.

After you know the @ nickname, remember to add a space, or you will be blind.

Link

I am not very clear about the formation of the short chain, I also found the bug, but harmless.

Sometimes the link is really very long, microblogging content can say very little, how to do? The easiest way to do that is to paste the link in any comment box on any tweet, and then generally generate a short chain, copy the short chain, and delete the comment.

Originally I will use micro bo letters to turn short chain, but found that micro-bo letters will be a short chain directly read out, like QQ QQ space and chat box directly identify some link content.

In addition, there are special to the short chain of the site, not relatively short of the micro-blog to make their own quick and easy to use it. Like some friends still like third party long micro-blogging tools and Sina or Weibo's own long micro-blogging tool fear (resistance) like three points.

Short chain can only reduce the number of characters, but because the principle is unknown, so I can not guarantee that it will be reduced, welcome to discuss.

Links also involve some of the site's drainage, some merchandise sales, some video promotion, some data download and so on, can say a lot, simple just a few words. You know what your fans like to see and what you like.

Long Weibo pictures

I said it would take a long time to make the picture, which is an art in itself. Here I only describe the part that can be quickly optimized on the Weibo end.

1. Long Weibo (PC side)

Long Micro Bo has a variety of production tools, the effect is different, individuals like the giraffe's microblogging generation. But I do not like the giraffe's tail, I understand the copyright belongs to make this tool friend, but given the excellent micro-BO production effect, that is really let me disgusted with a logo.

After using the long microblog (free) tool to do the picture, use the 2345 Image Viewer (if other picture viewer has, or PS) cropping function to trim the giraffe or other long micro-blogging tail.

The end of a long microblog image that represents your attribute. Usually it's best not to end with two-dimensional code, that's really ugly.

2. Hammer Sticky Note (mobile end)

This thing is really small and beautiful. Hammer note can only turn text, the picture may be developed, if not developed, Apple users can use zine, Android users of other third party applications have long micro Bo pictures particularly elegant?

3. Make your Own

The use of Jinshan WPS a key generation, the effect of singular difference, used one or two times, the basic no longer used. I don't know if it's optimized.

Create yourself using PS. Follow a little, you can do well, the width of the picture is set to 440px. The usefulness of this information, in my opinion, is almost the survival of the long Weibo. Then you have a 100% preview of the image on the PS, you can see the original size of a picture on the computer.

This also explains why a lot of people design posters, put on the micro-blog show, it will be so unclear. The reason is no less than his picture width is too large, micro-blog upload, compressed, even magnified, read up still very laborious.

At this point, the 15-word long micro-bosheng into, mobile phone reading and computer-side reading is slightly different, mobile phone-side picture looks more clear, do not know is not PNG or JPG. If it is to write original content of friends, willing to share content to micro-blog, 15-word long microblogging generation is very good, commendable.

4. Micro-blog from the media and play rewards

Weibo has launched a media-support program some of the Middle V (in fact, Big V) benefited from, that is, if the original content on Sina Weibo, there will be some income, the last two months are very hot, some people have to bask in the bill, and even write some micro-blog on the income million. People are very envious, I have not reached this standard, the monthly micro-blog reading 3 million slightly difficult, I do not think of this thing.

Micro-Bo also have to play the function, I have used, but I still do not want to post in there, can add a reward content is a group of fans used, obviously in the absence of special professional premise, mass letters this kind of thing I still do not come out. It really bothers my fans, even if I'm only 1000 of my fans. And, the amount of the reward set, how much is appropriate? Do you really deserve to be paid after reading the articles you write? Perhaps I am not confident enough now, I will not try this way for the time being. A confident friend can try.

Micro-blog links, long micro-blog, these are supplemented by microblogging 140 words can not express then derived products, these things will change with the speed of the promotion. If the speed and client click on the cost of the picture, with a new window to view the cost of the link content comparison, which is lower and more convenient, is the future of micro-bo, long micro-bo development trend bar.

Nine photos

Obviously this nine chart already lets the hand and the CCTV news People's Daily use handy, nine picture, just like nine ppt, appears in our information flow vision. Do this thing is very exquisite, nine pictures of the effect is different will have a picture effect is good, many people think this is very high-end. If you like, you can do this in several ways:

1. Mito

There appears to be a direct cut to the nine-figure button.

2.PPT Production

It would be nice if you really wanted to make a PowerPoint presentation of nine pictures. The long width of PPT is also fastidious.

3.PS

As with PowerPoint, you use different tools, PS has more free space to play.

4. Usually 8+1

Because you need to take the middle picture to show you the most central idea of the topic.