New Oriental Online CEO: Online learning about the future or subversion of traditional learning

New Oriental Online CEO, New Oriental Education Technology Group assistant Vice President, 2005 joined the "New Oriental online." Philips Sales Manager, China Netcom Broadband Investment Division general manager. New Oriental Online by the new Oriental Education Technology Group wholly-owned, after more than 10 years of development, new Oriental online has become China's most powerful network education service platform and the most advanced network education brand. The new Oriental Online course service spans more than 1200 courses in more than 60 categories, including 6 major categories such as study abroad exams, academic examinations, vocational education, English charge, multiple languages and secondary education. The ipad is the ideal vehicle for online education Beijing News: What events or nodes do you think the online training industry has experienced over the past ten years? Sun Chang: I think it's mainly 3 nodes. The first node was 2003 SARS. Users are beginning to learn more about online learning because they are not willing to go out because of the epidemic restrictions. The second node is 2006-2007 years. During the period of the new Oriental, Zheng Bao, Hong into three educational institutions listed, capital markets, investors began to pay attention to the education industry. The third node is the 2010 ipad listing. Although previously there are handheld terminals such as the iphone, but the user's influence is not big enough, the ipad as a learning tool ideal carrier to solve the problem. Beijing News: New Oriental online During this period of how the development process? Sun Chang: Before SARS, there has been a questioning voice, that online learning is necessary. After SARS, the number of users, the surge in revenue to let everyone see the development of online learning prospects, we need not worry about how to "live." By 2006 and 2007, we have gradually broadened our international horizons to study how international partners do online education. At the same time, as more and more competitors emerge, we begin to think about how to innovate and how to develop faster. 2008 years or so, the previous years of capital, experience accumulated on the basis of the new Oriental online platform upgrades, focus on products and development strategy. BEIJING News: How has the knowledge of online education changed? Sun Chang: My first understanding of online education is "the complementary and value-added services of traditional learning", and in 2008 or 2009 years, online learning and classroom learning are two different ways of learning, and future learning may be a hybrid learning model that is part of online and classroom learning. By this year, I was thinking that online learning might subvert the traditional offline learning model in the future. I'm not saying that online learning will completely replace offline learning, but that the kernel of offline learning will change. BEIJING News: What do you think of the current online training market? Sun Chang: In the past, people thought that "mobile learning" was just a concept. Now there will be more and more unique applications, and online learning will be a top priority for many users, not a complement to offline training. At present, users, industrial environment and technology applications have been more mature. With the launch of Apple's ipad, learning on mobile devices has become an important part. At this stage, we will really explore the hybrid learning modelClear, including Web end, moving end, and offline section. In the second phase of the next decade, the online training market will have large revenue-owning companies and platforms with massive users. Future primary and secondary school training may be one of our core business. BEIJING News: Last year, you said in an interview that the state of education as a means to stimulate consumption, the new Oriental online in the product line will also have more in-depth exploration. such as the development of products for young people, through seamless integration with cable television network, in-depth family, community, in the process of urban digitalization, the use of public platforms to provide online training content. In the future, in this area, new Oriental online will have what new measures? Sun Chang: In the future, primary and secondary school training may be one of our core businesses. The promulgation and implementation of the national medium and long term education reform and development planning outline (2010-2020) has brought unprecedented development opportunity for educational informatization. "The outline" said that by 2020, basically completed the education information system covering all levels of urban and rural schools, promoting the modernization of educational content, teaching means and methods. This means that there may be radical changes in the future of public schools in terms of educational methods, teaching products, and the relationship between teaching and learning. New Oriental online future will focus on this area, we can provide the first is the technology platform, on the platform to achieve learning tools, learning resources to share. The Beijing News: now the online learning products are very rich, both web-based courses, also have app application, as well as community-style network learning platform, which will affect the future development of online training industry? What are the implications for traditional online educational institutions such as new Oriental online? Sun Chang: The current pressure on online educational institutions comes more from competition within the industry. The emergence of new companies will bring new ideas on the one hand, and the adverse effect may be to disrupt the market. But for consumers, more and more small organizations and even individuals have joined the design of online learning products, breaking the barriers of the original large institutions, so that online learning more personalized. These new products will be tested by the market, consumers need to try to find their own content. For organizations, the user base will be diluted and subdivided, forcing traditional new training institutions like New Oriental online to understand and introduce new ways. In the next 3-5 years, the scale of online training will be increased in the overall education and training field. The development of product and technology in the field of online training will be synchronized with international. At the same time, more and more practitioners are expected, and the traditional education and training institutions will have the content of online training. There will be particularly innovative companies, innovative applications emerging, and there will be considerable user capacity.