New overseas marketing in mobile platform era: how to Promote App

For those with desktop computers, laptops, ipads, and smartphones, the 4 Internet terminals are allocated to desktop computers (21.4%), Laptops (27.2%), ipads (37%), Smartphones (14.4%) – so Mobile internet including the ipad (37%) and Smartphone (14.6%) two platforms total has reached 51.4%, surpassing the desktop (21.4%) and notebook (27.2%) sum 48.6%.

One has to admit the fact that the mobile era has really come!

Why is the overseas marketing of mobile platform era increasingly imminent?

* About 38% of households have at least 1 ipads,

* About 69% have 1 ipads, while the other 31% have 2 and 2 ipads.

* More than 40% of users spend 2-5 hours a day using IAPD

* More than 60% of users think the ipad has reshaped its habit of using computers

* More and more users have replaced the ipad as their personal PC platform

* From Overseas Research Institute data

What do overseas consumers do with mobile terminals like the ipad?

* Web browsing (approx. 34.7%)

* Email, Facebook, Twitter & other communications. (About 21.7%)

* Watching video (approx. 12.3%)

* Playing game (approx. 12.3%)

* Using other apps (approx. 19%)

* From Overseas Research Institute data

Developing an app is the main channel for overseas mobile marketing, so how do you run the app?

1. Real and impartial assessment of the overseas market potential of the app you've developed

First of all, we need to make sure that we develop an excellent app product, provide the mainstream application value or entertainment value for overseas users, and set up the affordable download fee to ensure the app has enough overseas market competitiveness, on this basis, we can enter the following formal promotion link.

2. Overseas promotion of your app from the following perspectives

* APP Store Site Optimization:

Correct categories, keywords, offer exclusive offers, boost itunes standings

* Free a day

Free during limited hours (one day)

* PPC Pay-per-click advertising

AdMob, iad.

* PPI to install paid ads

Tapjoy

* Agent Distribution:

Give the app distribution work to the agents, such as Chillingo, EA, etc.

* Provide a Facebook experience version:

Develop app's corresponding 5-minute demo on Facebook

* Post YouTube trailer:

Create and publish app usage and preview video

* Traditional Internet advertising:

Post app ads on a portal or other web site

* PR:

Through the form of soft text to obtain media exposure, so as to promote the app

* Cross-promotion:

Put the relevant software together to promote each other

* Joint Operations:

Joint operations with other Internet companies, such as game companies and Dena to promote an app

* The hard breadth of the IT side:

For example, in Granville Network and other sites to promote, this it end relative to the phone side of the effect of a little less

* App Information Station Group:

The audiences of these sites have obvious app usage habits and good user stickiness

* App Evaluation Station Group:

Submit app to overseas mainstream 10 mobile app evaluation site

* App List Station Group:

Submit app to the overseas mainstream 10 app rankings site

* Invite overseas authorities for a demo/experience:

Free, but requires writing a usage review

* Submit to free download site:

Submit demo to such site

* Social media advertising:

Like Facebook ads. Twitter paid Tweets

* SEO:

Optimize the app display page by search keywords and improve Google's search rankings

* The use of game screenshots:

Set up app albums on Flickr, Pinterest app picture Puzzle

* Other app Ads:

For example, ipad users like to read well-known magazines, may wish to apply for advertising on the magazine app Banner

* One program multi-platform:

One app also has multiple downloads such as Ios,android,windows mobile

Perhaps in the mobile era, everything will change, regardless of the situation, only to adapt to the vast number of overseas users to experience the trend of direction, in order to win the future opportunities.