New product: To find the problem from the data, do not look at the user feedback

Each new product on the line, there will be more or less the existence of such or such deficiencies, to correct these deficiencies, get more people's recognition, we will continue to collect the real use of the product of the views of the product to be on the line before the iteration, first let users use the product and then is to let users use the product better. These statements themselves are not wrong, of course, basically the product of the argument is not wrong, the wrong is in the implementation.

After the product on the line iteration, remove the plan has not yet been designed and developed features, but also a very important part is the collection of online advice on quick fixes and corrections, but the feedback from online advice from where?

The first reaction, of course, is that the feedback comes from the user, and the second reaction is to have feedback from one's own person (who has tested the feedback before being online).

It is not difficult to collect feedback from your own people, which is relatively easy to find and can be corrected immediately. But from user feedback, there are many channels, the site itself, QQ Group, micro-blog, mail, of course, the most important thing is that the site itself to provide feedback, the entrance can not be too conspicuous, but also can not be hidden to the need for users to search the entire page, so the basic also no user to give feedback.

When the Wopus quiz comes online, we think that by removing our own feedback, can be from the user to get a lot of advice on product improvement, after all, this is a can only meet the basic needs of the imperfect products, but from the online 6 months, there is a data and cases mercilessly poured a basin of cold water down:

Except that the entrance to "feedback" on the initial site is slightly concealed, later corrected this problem will be the feedback of the entrance mentioned relatively conspicuous place, 6 months to remove the ads received a total of 13 users generated feedback content, of which the real feedback only 2, the rest is not the content;

Because of a very inappropriate test negligence, the user name registered with pure numbers is not working properly after the validation is successful. And this huge bug is released 5 months after the release from QQ Group accidentally learned, not because there is no user with a pure number of user name, data display when the use of pure digital user name is not normal, Users will choose to add a letter to the front or back of the number, but no one has ever been able to feed the message.

Many times, our thinking is wrong, we think that users will be enthusiastic to give back our enthusiasm, we think users will be happy to help us grow, we think users have problems with the product will be criticized or even curse, but the most sad is that users have the problem of the product chose to silence!

To the user, their endurance is stronger than we think, where there are defects they will choose to bypass, find a way to go forward, if there is no way, then they will give up.

For new product improvements, do not expect too much of the user feedback, to separate from the data to find the problem.