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With the popularity of SEO, more and more webmaster to join the team to learn SEO. In order to let the new understanding of SEO, specially organized under the basic knowledge of SEO, veteran on the bypass!

What is SEO?

SEO is the abbreviation for Search Engine optimization, described in English is to use some technics to make your website in the top places Somebody is using search Engine to find something, translated into Chinese is "search engine optimization", generally referred to as search optimization. Related to the search knowledge also searches Engine positioning (search engine positioning), search Engine ranking (search engine rankings)

What are the main jobs of SEO?

SEO's main work is by understanding how various search engines crawl Internet pages, how to index and how to determine their ranking of a particular keyword search results, and other technologies to optimize the Web page, so that it can improve search engine rankings, so as to improve the number of site visits, The technology that ultimately promotes the site's ability to sell or advertise.

Why do keywords?

In the search engine optimization process, we are the key words as the center to start work, so, keyword is the core of search engine optimization. We know that the appropriate keywords can bring more traffic.

How to determine the keyword?

1, from the mouth of the keyword to start a combination

For your product or service, you can always say a few words without hesitation, please write them down. It's not important to remember where you can write to paper or to Notepad or word. If you look at these keywords for a few minutes, there may be other relevant words in your mind, well, write them down. Keep thinking, think about what else you can add, or what synonyms and so on. If you find that the list of keywords is getting longer, don't worry, these are just mineral powder, our Gold rush work has just begun!

2, in the site's access log to find material

You can also look at the collection of corporate websites often appear in some product names, here can find a lot of keywords, visitors are using these keywords, through the search page corresponding link to reach your site. Please write down the key words found here.

3, spying on the same industry opponents of the key words

It's not hard to see the keywords of your competitors in your industry: Open your opponent's Web page in a browser, click the "View" menu, select the "source file" item, "keyword is the site's keyword." Of course, many times these keywords are not appropriate to you, the problem is, as long as the site to see enough, it is likely to encounter some slip-you did not think of but valuable keywords.

4, survey the user's search habits

Talk to people around you, especially when you are looking for information, ask the upstream and downstream people in the industry to see if they have good keywords. If your site is for laptops, you can ask your friends around: "When you look up a laptop-related website on the Internet, do you use those keywords to search?" Then see if the keywords they use are included in your list of keywords, if not, and if so, you can make a judgment basis for your work below.

5. Typos

Note that typos are also treasures here. Look through the list and think about the typos in the keywords in the list. These typos can not be underestimated, search engine each brings 10 traffic, there are 1 to 2 is the key word typo or antonyms brought, sometimes even more. Since the flow of incorrect spelling can not be underestimated, then you may want to create a new page, specifically amnesty this part of the traffic? Yes, many websites have established "You are not looking for ..." type of page, the page is mainly to prompt the user the correct form of spelling and the site related links. or on the page

such as: in Baidu Search "Liu Yifei" three words.

Oh ~ ~ ~ Everyone will find: this "Liu Yifei" is not the "Liu".

See if this typo is hot can you see the relevant pages found on the right?

6. Synonyms and synonyms

Synonyms and synonyms for keywords must never be spared. If your site is selling laptops, do you consider synonyms or synonyms related to laptops? such as laptops, laptops, laptops, and so on. In fact, many people use "laptops" and "laptops" without the word "computer" while searching for laptops. All of this is what we should consider. So, these words should also be our list of keywords.

7. Split and combination of keywords you may find that although your product name is a word, it can be searched with two keywords. For example, when you use the "notebook" and "computer" search, you can find the pages related to the notebook computer. This is not very interesting, but one thing you have to be aware of is that our mission is to think about issues from the customer's perspective, rather than teaching them what keywords they should use. Because, missing the keyword split and the combination form, lost part of the flow.

8, the hyphen check the list of keywords to see if there can be added hyphens, or can remove hyphens, and then add them to the list of keywords. In search engine view, email and e-mail is completely different two keywords, so the search frequency of the two words is certainly different, we have to do is to find the use of more frequently used words. One thing to note here is that search engines treat hyphens as a space symbol. So email and e-mail search results are exactly the same, but email and e mail search results are very different. You can try it on the search engine yourself.

9. Terms related to geographical location

For specific areas of users, you can add the name of the region before the keyword, such as provincial and municipal names. such as: www.job88.com under the keyword

10, company and product name if the site belongs to the company or product is very famous, you can also add their name to the list of keywords. Of course, the name does not have to copy, you can make some changes, and then arrange the combination, which can find more keywords.

11, the Grass boat borrow arrow

People will also search for companies and products similar to ours, so why not add the names of these companies and products to our glossary? Of course, we don't necessarily have to add these names to the keywords on the page, but it's good to know what the customer is looking for and how to find it.

Keyword query tool URL

1, Baidu Query

http://d.baidu.com/rs.php

2, www.yahoo.cnw.yahoo.com.cn input The key words of this industry, look at the relevant search below

3, www.google.com or www.google.cn input the key words in this industry, check the relevant search below or through the Google Keyword tool: https://adwords.google.com/select/KeywordToolExternal query

Strategies and techniques for keyword selection

1. The basic principle of choosing keywords

Keywords should not be too broad, that is to say, try not to select Common keywords. As we all know, "mobile phone" this keyword daily search volume is huge, if you can get good rankings on this keyword can certainly introduce a good flow can improve the conversion rate of online sales, it is conceivable that this keyword competition will be very fierce, A mobile phone online sales shop is worth to fight for the word? These common keywords, such as: "Tourism," "Advertising", "ticket" the number of competitors, you may have the money to invest must get good rankings, but you also have to think that there will be a lot of people come up with more money to compete with you, Maybe you'll end up with a lot of bargains. Or forget the common keywords, even if you can line up to the front, it does bring a lot of traffic, but because the search for common keywords users of the purpose is not clear, so these traffic is not very strong target, and the user's region does not necessarily include in the established market scope, Its order conversion rate is also very low, in fact, cost more than the corresponding return. Should be the region, brand and other factors are considered recently, such as: "Beijing mobile Phone", "Samsung mobile phones", such as keywords, such as the competitive pressure will be much smaller.

2. Keyword can not be "cold"

"Cold" key words to get a good ranking is much easier, but the introduction of the user will be small, as far as possible to avoid the company name for the main keywords. SEO purpose is to let people who do not know the company and products into customers

Third, keyword matching article collection and collation classification

1, the article title fill in your keywords. Our title is the system defaults to bold bold words, the title has keywords, convenient search engine through the key words to crawl our article. (Because the search engine attaches great importance to bold characters, it is considered important in this article)

For example: http://www.100ps.cn/html/2/0/164/1.htm

The traffic generated by this article accounts for about 70% of the current total flow

2, in the first paragraph of your text will appear keywords. Search engines want to find your keywords in the first paragraph, but don't overload the keywords. Google probably will be the full text every 100 words appear 1.5 to 2 keywords as the best keyword density, can get good rankings. Other places to consider placing keywords can be in the ALT or Commeet tag of the code. If you can not guarantee the first paragraph of the text appear keyword, you may consider some do not save measures, such as to add a comment to the page and so on.

3, in the paragraph title to pay attention to bold and add keywords. The search engine attaches great importance to bold text, thinking that this is an important part of this page. So make sure you write your keywords in one or two bold text labels. Try to avoid the important headings are made into the form of pictures, not to make a picture of the entire home page.

4, for some special key words, specifically to do a few pages. SEO experts do not recommend using any deceptive transition page for search engines, as these are almost duplicated by Web pages that may be penalized by search engines. But you can do a few pages, each containing a different set of keywords or phrases. For example, you don't need to introduce all of your service content on a page, but instead make a separate page for each service. In this way, each page has a relative amount of keywords, these pages because of the inclusion of targeted keywords rather than general content, so as to improve the rankings.

5, the post of the site links

Consider from three aspects: the quality of the link, the number of links, and the relevance of the link.

Quality: Find the combination of keywords, such as: wire and cable machinery and equipment

Quantity: At least three links in the site of an article

Relevance: The keyword you choose to do in-site links is associated with that page of the link. (That is, wire and cable machinery and equipment selected within the chain of the article the best title on the occurrence of this keyword, such as none, the content must also appear on the selected keyword group)

This can be done to increase our PV value, we need to note that:

Link to build on the content of your site

Iv. How to find the keyword articles

1, www.baidu.com--more--Document search--Input keywords--View HTML version

2, in Baidu, Google, Yahoo website above the input keyword plus English state "" symbol. Restricting search results, such as "wire and cable machinery" the articles searched for are generally subject to appropriate modifications.

Five, do the key words need to pay attention to the details

1. The density of key words in a Web page

The key words are divided into three parts in the Web page:

A):

< TITLE>KEYWORDS1,KEYWORDS2,KEYWORDS3. Category title attached

Several key in the English state of the "," separate, do not use a period and other semicolons. Category description

Keyword density (Keyword density) refers to a page in which the keyword (Keyword) or key field (keyphrase) is the proportion of the total text in the page, which plays a key role in the optimization of search engines. For nature to improve in the search engine ranking position, your site page keyword density can not be too high, and not too low, generally 3% to 8% more appropriate. If you want to achieve a ratio of 1%, you'd better include 1 keywords or key fields in the average 100 text, and if you have only 1 keywords or key fields in 1000 text, the keyword density is diluted. Remember, you should never put all your keywords or key fields together, or the search engine would be considered a malicious act (Spam), directly reducing your site's ranking position.

Keyword Density query tool: http://tool.chinaz.com/Seo/Key_Density.asp

The original intention to add the link: www.100ps.cn (PS Tutorial Network)