Nokia in the smart machine market can be a foothold, mobile internet return screen

Source: Internet
Author: User
Keywords Nokia Apple smartphone mobile Internet HTTP
"When you touch the digital keypad on your iphone, you know how letters pop up and appear in larger fonts, so you can be sure you're typing the correct letter," he said in a media interview. But you may not know that this is actually Nokia's patented technology. Nokia developed the design and applied for a patent, but it never applied the patented technology to the product, which turned out to be the first application of the technology to its products. ”

Who wins if Nokia loses?

Saipan, block the road! Nokia Touch-screen machine early Apple 7 years, but it was stillborn

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Anton Troianovski, a Wall Street Journal reporter, and Svenglandburg (Sven Grundberg) in a commentary entitled Nokia's Anton Roanovski in the smartphone war, said This is not because Nokia ignores the iphone at times, but because it is too incompetent to develop good smartphones. In theory, Nokia designers have already shown in-house a touch-screen smartphone with just one button, which can send and receive emails and play games. It took 7 years for Apple to launch its first iphone. It's clear that Nokia never put that smartphone in the market. Troannowski and Grandberg in the commentary that Nokia always has a patented technology worth 6 billion dollars, and its current market value of only 6.42 billion U.S. dollars, in other words, investors think Nokia always in addition to the patented technology is basically worthless. Stephen Elop, Nokia's chief executive, said he intended to sell a portion of his patents in order to keep the company afloat. "We may be thinking about selling some of the patents so that the company can get more cash in the short term," he said. Cash is very important for companies in transition. ”

Nokia cash storage 4.2 billion euros burn money less than expected

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Nokia is trying to curb the decline in the market share of smartphones, and is expected to consume cash in the next few years. But Nokia said the company's cash was stored at € 4.2 billion, up from the market's expected 3.7 billion euros, as of the end of the second quarter. Nokia's share price rose to 18% on the news. Nokia's shares fell by 80% in February 2011 after Stephen Elop, chief executive, announced elop Microsoft Windows Phone as its main smartphone operating system. Nokia Lumia smartphone shipments rose 1 time-fold in the second quarter, but has yet to recapture the market share eaten by Apple and Samsung. Analysts have different interpretations of Nokia's earnings, some think Nokia wants to remain, some think it is an indication that Nokia's downward trend is unstoppable, and there are those who think that the days of the slowdown are numbered, given that the trend towards the end of the year is not contained.

Elop: What opportunities did Nokia miss?

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In recent weeks, Elop, 48, has received a series of interviews with the Wall Street Journal explaining the problems he has faced when he took over the Finnish company. He believes that the company is likely to be in a better position in the past, assuming it has focused more on bringing key innovations to market. Since the takeover of Nokia, he has struggled to push technology to market--such as PureView camera handsets--and has suspended serious choices for several projects to determine which projects must be abandoned, including two homegrown operating systems, part of the Nokia cost-cutting plan.

Control the Mobile Internet portal: The pseudo proposition of a mobile phone?

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Millet, Baidu, Ali, Mighty, 360 ... Over the past year, the Internet in addition to micro-letter, the public comment, Baidu Map and other app applications to seize the mobile internet, the biggest bright spot is to kill into the mobile phone hardware market. Internet bosses have made a rare difference in the business logic of mobile phones: the desire to control mobile Internet portals from hardware terminals has also been changed by media and industry experts as a "gateway to mobile Internet". Apple, as a handset hardware manufacturer, has successfully broken the voice of the operators in the communications industry over the years. So far, to seize the Internet portal has not been successful, Chinese Internet companies can replicate the success of Apple? Former Air network founder, now le Bo Capital founder, partner Ning thought, unified Mobile Internet is a fantasy: no phone, no download platform, no application can be unified mobile Internet access, and then "traffic sales" to create a commercial empire. Perhaps, the so-called via mobile phone hardware control "mobile Internet portal", is a pseudo proposition.

Thousand Yuan Smart machine bright spot less hardware road difficult to increase

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Thousand Yuan smartphone is able to replace the function of mobile phones, is due to implanted more intelligent mobile phone operating system, on this basis to carry more content and application. In addition, the involvement of the domestic Internet giants has intensified competition in the market, further pulling down smartphone prices, especially for entry-level models, which will use advertising and service revenues to subsidize smartphones. At present, the thousand-yuan smartphone occupies about 25% of the domestic smartphone market share. Canalys estimates, Baidu and Alibaba and other internet giants will continue to introduce Low-cost, popular models, to provide consumers with more choices. Canalys analysts believe that China's mobile phone market hierarchy, which allows global handset manufacturers to increasingly accurate air to the target customer base to promote products. Manufacturers such as Samsung, Apple and HTC will continue to dominate the smartphone market by more than 400 dollars. By 2016, this high-end market will still occupy 2/3 of smartphone sales.

Internet mobile phone market melee just beginning

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Last week, 360 and Haier in collaboration with the special smart phone start selling reservations, this also lasted for nearly two months of "the big War" made a comprehensive annotation. Zhou is very good at the war as a marketing tactic, opponents including cnnic, Alibaba and Tencent and so on. This is to promote the implementation and millet mobile phone mode, positioning and even configuration, the price is very similar to the 360 special machine. Scold the war effect is still good, not only a lot of people after the war to know 360 mobile phones, and reportedly, only the sale of the day, the volume of bookings exceeded 220,000. Whether it is millet or 360, the value is the future of the broad mobile internet market. In order to take advantage of the competition, they want to control the terminal way to control the mobile Internet portal, the introduction of mobile Internet mobile phone-can be called "Internet phone." The Internet mobile phone routine is relatively simple, similar to the same year PC saving Machine way, purchasing a variety of hardware assembled or more simply using the OEM, and then pre-installed on some applications. Can be found that the Internet Mobile Phone Center technology touch very little, low technical threshold, so the success of millet after 360 can swiftly follow up. Assuming that 360 can be successful, more imitators will be expected to follow, such as Tencent, Ali, and other practitioners outside the circle.

The hype of Apple

New ipad to be listed today: Supply foot "ox" no

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Experience only the Apple ipad trademark case bothered, July 20 Apple officially in the Chinese market to sell the new ipad. It is worth noting that last year when the iPad2 listed Apple in the domestic number of wholesale stores were "yellow cattle" wai Achillean situation is difficult to reproduce. On the one hand, Apple used the new ipad sold in Hong Kong, the use of a day early booking, the next day to the store to pick up the goods. On the other hand, everyone who orders on Apple's website can buy up to 5 new ipads. and south reporters from Guangzhou, the main local Apple dealers learned that only by 19th before booking, today can be the basic delivery. From another point of view, abundant supply.

What time does iPhone5 go public? The display screen will be thinner than the existing phone

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Beijing Time July 18 news, sources said Apple will bring another new technology to the smartphone market, that is thinner display screen. The news says Apple's iphone 5 will have a new display screen technology, and parts makers in Asia are beginning to consume this thinner display screen. It's not yet known how thin the new display screen is, but it's going to be thinner than any existing smartphone in the market, including Samsung Galaxy S III, the iphone's main competitor. DisplaySearch analyst Hiroshi Hayase, a market research firm, said the IPhone 5 would use a new technology to "integrate touch sensors into the LCD, making the individual touch presentation layer unnecessary". In this way, he points out, the IPhone 5 display screen will not only become thinner, but it will also allow Apple to improve image quality, which could help Apple reduce the consumer cost of retina display screens.

iOS ad traffic and revenue far beyond other mobile platforms

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Beijing Time July 20 news, according to reader Developer Opera's report, Apple iOS device to users more user-friendly, so that the platform's mobile ads better than other platforms. The screen in the advertising effect seems to know the role-the larger the size, the more advertising display space, the more easily absorb user interaction. It's not easy to find a balance between portability and screen size, but Apple has done that. According to Opera's statistics, iOS, both advertising flow and advertising revenue, are far more than other platforms, the two indicators in all mobile platforms accounted for the ratio of 46.53% and 61.41% respectively. Separately, the iphone's traffic and revenue accounted for 29.88% and 43.54%,ipad, respectively, 6.86% and 14.26%. Suppose that, according to ECPM (thousands of display costs), iOS also topped 2.49 dollars, with the iphone and ipad 2.85 and 3.96 dollars respectively.

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