Novice Webmaster on the promotion and optimization of the website of Private Hospital

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I do private Hospital website also have more than half a year, have their own little experience, share with you.

The first thing to do is data analysis

What are the key words to visit? What is the key word for business consulting? Are we need to pay attention to and analysis, relative to the entire medical industry, competitive bidding is far greater than SEO optimization, which words click High, which Word reservation rate is high, should focus on analysis. I did it. Changsha Infertility Hospital in August before the bidding of the word has been around 1800, all the words are extensive, the account has a lot of no click of the word, bid background update several times after the account is excellent

The options, no clicks, no consumption of words have an impact on the entire account, so in August began to make an adjustment, pick out most of the words out of high click, the remaining part of the brand's keywords. At the same time in the business to select a part of the conversion rate and click-through are good words. There are more than 100 words left in the account. From the 1800 words before August to the present 100 words. Baidu bidding every day more stable, and the consultation volume has been steady in the rise.

Website keyword Choice

The main keyword selection, to the important brand words mainly, such as infertility hospital, infertility and so on. Select some bidding platform inside the price is high, competitive bidding words to do, is conducive to reducing costs. Because now the medical profession competition is very big, for some long tail word competition is also very intense, therefore the auxiliary key word, I also will choose a part long tail to do in the section page.

General direct search for professional diseases such a relatively small number of words, and search related disease names, treatment methods and other related keywords: for example: Search keywords: "Infertility Hospital", the certainly did not search "infertility how treatment, gynecological disease how to do" and other words frequently. So optimizing these detailed and accurate keywords is our focus of optimization. Analysis of the competitor's keywords, look at the competitor's website, see what keywords they use, what is the situation now? The so-called "enemy, win."

Then the structure aspect of the hospital website. I used the homepage--channel page (some important departments)--List page-content page. The page does not have more than 3 levels of depth. Web design, in order to facilitate the search engine spiders crawl The Web page, should be as far as possible to the important content or keywords in flash or pictures, the picture appropriate in the ALT attribute plus one or two keywords.

Site content, for optimization, the quality of the article is the most important, the requirements of the article is very high, as far as possible original, appropriate false original.　Hospital website is not just to flow, not only to see the IP, traffic, to as much as possible into the consultation, so as to be effective marketing optimization. Customer conversion rate, if a visitor comes, we must seize it, customer transformation, the use of business such as online visitor service software, but also according to the consultation of the business through the high conversion rate of the word, visitors to which articles read the highest, to the way, and so on, to make a detailed analysis, so as to better enable such visitors faster, More quickly into consulting!

Also talk about is a negative message processing, network information flooding, will inevitably appear in the front of Baidu Negative news page, if laissez-faire, the hospital's reputation has a great impact. For this, the main measures taken is to mass release the relevant key words of the positive news to overwhelm the front of the negative, the platform to blog, classified information site-oriented.

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