O2O closed loop key in data flow

O2O's appeal to users is not the so-called online display and offline experience, but a process that gives consumers complete service, throughout the entire transaction process, or even longer. Qualified closed-loop must have a complete service, in order to achieve the completion of the transaction, the user's initiative to share, so as to achieve the fundamental guarantee of continuous transactions. The service here can be either online or offline.

From the main line of consumer services, O2O closed-loop consumption model requires several steps: 1, to expand the impact of the site into a value flow, 2, guide users to the offline merchant, 3, users online under the consumer to complete consumption, 4, offline merchant record user consumption data, and submit data to the website; 5, Web site through the precipitation of user consumption data to determine the characteristics of the user, 6, the site for different characteristics of the user groups to provide targeted services; 7, the site will be different characteristics of users again into the offline merchants to spend ... In this process, the site is a comprehensive management of this role, throughout the only service, hope that users can cycle repeatedly in this ring action, must allow users to meet all aspects of the services provided.

O2O closed loop is actually a data circulation process, in the whole link, there is a most critical place is how the user line of consumer data back to the line. If only the online users to guide to the offline consumption and to obtain the corresponding consumption from the merchant, this is only the site to the flow of traffic, which is paid by the effect of online advertising is not essential difference. This is a single consumption of concern, which is now the vast majority of threatened O2O closed-loop companies in the state.

The only commercial value that traditional business users consume is the consumption itself, and the money the user pays is the whole of the business chase. But in the big data age, all consumption is not one-time, the user's every consumption at the same time, in fact, expressed their consumption preferences, consumption capacity, activity location, payment habits, but also in a fragmented manner submitted their own gender, age, work, current needs and so on. Consumers through the consumption of a constant three-dimensional consumption of their own image. All these data if the long-term tracking, excavation can be clearly pieced together a complete, three-dimensional consumption image. A figurative, digitized, measurable consumption image is more commercially valuable than a single consumption. It not only helps business to provide more targeted services; More importantly, more accurate insight into the potential needs of consumers, know at what time and where consumers can be the type of consumption, or even accurately predict the needs of users, users are not fully determined by the circumstances, to provide more than expected products and services. All these more precise services bring higher service premiums and higher profit margins.

A lot of companies choose to use two-dimensional code in the process of online consumption recording and back recording. Two-dimensional code is actually a need to cultivate the user habits, the user pulls out the mobile phone, start two-dimensional code recognition software, focus scanning, open or download, this series of processes in fact violates the technology itself is to provide users with more convenient, comfortable life goals. I believe that two-dimensional code is a kind of transition technology that directs the user to the line. Compared to two-dimensional code, NFC's information capacity is greater, more secure, and more convenient to use, while NFC can not only be used on smartphones, any terminal can be realized including smart watches, smart glasses and so on. From the point of view of making users more convenient and practical, the development of NFC will be more than two dimensions.

In the large data age, every user is a digital existence, a unique existence. The data knows who this user is and will provide a more convenient and accurate service to the user. So the foreseeable outdoor media should be when the user enters a certain area, as long as in the networking state, the system can know who this is, what he might do, so as to give relevant recommendations. To do this requires the support of integrated technology including IR, NFC, gesture control, head recognition fingerprint identification, iris recognition, etc. For example, a user stays in front of a recommended digital outdoor screen for 1 minutes, and the camera can judge the distance between the user and the outdoor screen, judging that the user is watching the ad. Outdoor screen through the camera to shoot the user's Avatar cartoon projection on the screen, at the same time through the user mobile terminals installed on the cooperative application of tourism introduced to the user. In this process, the user just expressed interest, the enhancement of interest and information enhancement should be done through the system. All technology is to allow users to enjoy a more comfortable, more dazzling life, simplifying the operation of the process, in line with the user's behavior habits of the technology to have a wide range of applications (Shenlu Administration/text).