O2O competition Hot In the sky is the alliance or mutual counterattack?

　Along with the rapid development of the O2O model, especially the recent battle between Ali and Tencent is a hot shot, specifically embodied in the red envelopes during the New year and now continue to Tencent and Ali supported by the payment platform to take a taxi software to burn money war, so it is not difficult to see the big boys on the O2O platform and the entrance of the competition tends to white-hot, However, at this time the electric business platform is not idle to rest, but the alternative from the competition to the state of competing.

When the Alliance one shop from competition to compete

Love is deep, hate does not meet early. This statement may also be difficult to express when the relationship with a store after the two sides of the mood, former competitors have become today's competing partners, both sides of the dominant category and each other in the opening of the official flagship store, Dangdang's books and a store of food categories can be said to be two of the biggest advantage category, Just book category and FMCG category can also be said to be complementary, both sides may also be able to borrow each other's web site traffic and resource exchange, so as to enhance the flow and reduce the cost of win.

From competition to concurrence is "enclosure" or another?

As early as before, Dangdang to further attract customers to propose "go out" strategy in the days when the cat opened the book flagship store, online trial operation to achieve sales of tens of millions of results, so Dangdang's "go out" strategy to successfully take the first step, "go out, please come in" is our country's current development strategy, However, in the field of electric business platform is very practical, from when the Cat opened a book flagship store can see the "go out" strategy is very successful, then take the first step, then "Please come in", this Dangdang and a shop alliance seems to be "go out" strategy, but "go out" is really "please come in"? The same as competitors of the electric business platform this time on the other side of the site to open a flagship store is mutual benefit or the other is the inevitable?

Is the beginning of the competition an alliance or a counterattack?

We know that Dangdang and a shop in the current electric business platform is also a big platform, in the fierce competition in the form of the force of the competing alliances, is the real alliance or mutual counterattack. Strong cooperation is the most severe form of competition under the best choice, however, the Dangdang and a shop alliance can be said to be an alliance, but better to say that the individual feel is mutual counterattack. Dangdang Book into the No. 1th shop platform, further tightening the entrance of the network to buy books, the network to buy the title of the boss more stable, in the book category of other electronic business opportunities will be less and less, this strategy may be Dangdang profit maximization.

Written at the end:

In the O2O mode of rapid development of the situation, the business platform began to find a way to better development, whether it is strong or mutual counterattack, the final results believe that there is only one, is mutual benefit, to achieve a common win results. Although the weak can be bullied against each other, but I believe it will not pull too far. Like Dangdang and a store such a powerful combination of electronic business platform in the future of the electric business will still have more platforms competing.