O2O mode

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These days, the Red star of the United States Kai Lung an article "2 Days 2 billion: Red Star Mei Kai Dragon O2O Dojo in the micro-blog on the comparison of fire, many marketing plus v large have been forwarded, followed by some negative articles also appeared in the network, can be said to be divided, but there is a point of fact is undeniable, That is the Red star of the United States and Kai Lung on the line mall sales continued to slump, the furniture industry, electronic commerce swallowed the market more and more serious, which forced Red Star Electric Business Department to act as soon as possible.

Marketing content in general, why two days 2 billion?

First look at the Red Star of the United States Kai Lung Marketing article, a little marketing knowledge of people know that their program is one of the most common network publicity program, through some interesting video publicity Red Star Mei Kai Dragon brand, hoping to let ordinary users quickly spread, raising events.

But from the quality of this marketing video, and there is no good point, such a video a few years ago on the internet is very much, I also planned such a video, if there is no pushing hands, basically no natural transmission volume.

From this article can be seen Red Star electric dealer is now the main breakthrough aimed at the current most fire O2O mode, simply is the line under the combination of online. And the Red Star of the United States, the so-called O2O is online advertising, to attract users to buy offline, and the two days of 2 billion sales is also a red Star Mei Kai Dragon promotional activities, with the Red Star brand and offline publicity, such sales figures are not optimistic.

Traditional O2O mode, where is the dilemma?

The traditional O2O model is to gather customers online, booking, the formation of the online experience consumption, the most typical is the group purchase mode, group buy use price advantage to attract users to book, and then go to the line down consumption, which is related to the flow of the problem, which is also the most intertwined with each electric business enterprises, now the flow costs more and more, Red Star 200 million investment now basically has little effect.

And the defeat of group buying is here, in order to obtain the maximum flow, it is necessary to maximize the promotion of brand, promote the brand will burn money, burning money at the same time there is no clear profit direction, so slowly be worn down, the current O2O mode of play more and more diverse, the industry has appeared a relatively excellent O2O site, Their specific methods of operation are different, but the basic ideas are the same.

How does the traditional industry electric dealer smile proud O2O?

such as the large red star of the United States and the traditional enterprise, the biggest advantage is the brand, how the online brand to implement the network, the line under the integration of a whole, is their first priority to do. At present, the Red Star of the online mall called the Star-Yi home, in the absence of any traffic advantages of the situation under a start is the platform, to know that the Beijing-east from 03 to do the electricity quotient, accumulated nearly 10 years, in the possession of a large number of users before starting to do the platform, and compared to Jingdong, Red Star United States is too impatient.

In the face of increasing traffic costs, many enterprises have different ways, there are also a lot of good models to surface, this is done better is the wheat net, he is mainly through the integration line of thousands of customers to join the store, will they attract to the online mall, services, which is the line to attract traffic, The new mode of online service, which is similar to the public comment.

This is also the big traditional enterprise electric dealer's Breaking the road, they have tens of thousands of loyal users, will slowly guide these users to the online consumption, and will not be with their own offline business competition, and then they will precipitate in their own shopping malls, and then through their word-of-mouth spread, so that their own mall user volume quickly accumulated.

With the rapid development of mobile interconnection, the speed of the electronic business to encroach on the traditional industry is faster, and hope that the Red star, such as the traditional enterprise fast decision, or tomorrow's industry pattern will be a new look.

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