O2O want to make a lazy man's money? It's not that easy.

Source: Internet
Author: User
Keywords A lazy man a lazy man an economy a holistic approach

First tell a joke, once a person is very lazy, one day, family to go out, on his neck put a pie, let him hungry to eat. A few days later, the family came back, the lazy man starved to death, because he only ate the bread on his lips. Tell another story, I have learned a book of Hua's "co-ordination method", the most impressive is the example of Mr. Wah, how to use the shortest time to wash the teapot, boil water, wash cups, take tea, the first feeling is, "This is lazy people can think out the way." "For me," lazy person, learn to co-ordinate the law, with the shortest time, the least steps to achieve the goal, it is not difficult.

From the overall approach to today's "lazy economy", although different means, but the same purpose, so that life more convenient. "Lazy Club" president, comedy writer Vantoni once said, lazy person's goal or the highest realm, is to seek the shortest way with wisdom. In fact, this statement is not new, it is just another expression of "lazy man pushing social progress", such as lazy people do not want to walk, so someone invented the car, lazy people do not want to wash clothes, so someone invented the washing machine, lazy people do not want to iron clothes, so there is automatic ironing wardrobe ... Today, the latest expression is: Because lazy people do not want to cook, so there's a "hungry" takeout site; Because lazy people do not want to do housework, so "cloud housekeeping" can send aunt to home, because lazy people do not want to go out, so "beaver home" door-to-door to provide nail services ... According to a portal survey, of the nearly 20,000 of respondents, 76% admitted to being lazy, and for entrepreneurs aiming to http://www.aliyun.com/zixun/aggregation/8344.html "the Gold rush of the > Mobile internet era , this is obviously a gold bling, yet dug Jinshan well.

As a member of "Lazy people", the "lazy economy" depicts the bright future of natural also infinite yearning, some projects listen to let people blood boiling, "love Chef" can let the star chef to your home cooking, weekend treats no longer spend three hours of cooking, and the price of the chef is not expensive, cooking six dishes 99 yuan, About 1.5 hours. But what makes me wonder is why this good model has not been there before.

For these services, "lazy people" in fact, there are two of worries difficult to dispel. One is price/performance. Take "Love Chef" for example, if really a professional chef,

The price is naturally not expensive, but if it is a hourly rate, it is obviously not cheap compared with the hourly wage of 30 yuan per hour. But the real professional chef, 1.5 hours only to earn 99 yuan, can you? If there are not enough cooks to attract, the possibility of "service" scale is much less. Second, service standardization. Recently tried two times with mobile phone aunt door-to-door service, and taxi software, I am here, the single, domestic companies Rob single, two times from different aunts, and the quality of service, the difference is very far.

Now, whether it's bat, or entrepreneurial small companies, all will be in the O2O (line to the line) on, and "service" is considered to be the most easy to cut into the field, especially the rise of mobile internet, let people choose the means of service more, consumer hesitation period is also shorter.

"Lazy economy" is indeed a potential bright spot of the commercial blue ocean. Just like the beginning of the article, the concept of "lazy economy", "the way the lazy man changes the world" and so on, is just a new bottle of old wine, designed to change people's lives with scientific methods and technologies, but life is not just about technology.

Want to rely on lazy people to eat the diligent people, please be sure to remember, willing to pay for the "lazy economy" lazy people, although not willing to work, but not to relax the requirements of life, on the contrary, this part of the crowd, may be a group of the most critical customer service. Want to make money from "lazy person" hand, have to "Chowa Master" study, the product achieves Acme, the service achieves Acme, this can let "lazy people" willingly open purse.

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