O2O What o2o,o you?

I know that we all like the movie "Big Talk West" and in this film, Tang's monk that paragraph only you have become a classic, and wukong that sentence "O what o,o you head ah" is also let people feel very snort, so, the birth of this topic.

First of all, I will change the professional PR brand direction, so don't call me any investors, because I have never been. But I have been in the investment community for some time, and you find a very interesting phenomenon, all those with new, Xing is basically the pronoun of pit dad, those what photovoltaic Ah, wind, new materials ah, fresh energy ah, cast when the family broke the head, wait until the crying is a family to hold head. Therefore, in general, to do the trend, in fact, compared to pit dad, big, at the beginning are not very noticeable. And I have been trying to find the logic of the middle, then I found that may need a quiet environment, will be conducive to the healthy growth of the industry. But once the attention is too high and focused, then according to the Chinese unscrupulous, greatness, no rules, blindly blind to the fine tradition, I estimate that the industry is basically corrupt almost.

Of course, put in the Internet industry also set up, such as group buy pull, such as Electric Shangla, previously written mobile internet pull, including O2O pull, are such a situation, in fact, most people already in the head crying. Some are still holding, the beauty of its name Yue, advance layout, waiting for the outbreak. Unfortunately, from the experience, and so on the end of the outbreak wait for the basic or hold the head

I don't know the meaning of O2O, the intention is the line under the combination of online, but also contains some of the content of localized life services, such as the recent 58 in the transformation, such as the public comment on the seemingly also want to finance, including the previous group purchase, including the new Market Philharmonic live, we from different angles in this market to cut, Of course, the old cut the reason is not to turn on the bad live, the reason for the new cut seems to feel that no one has done very well in this field.

In my own opinion, there is no blank market, a market if no one is doing well, most of the reason is that the market is not good, but if you really have a boss of Sparta, it is not easy to say, but most of the boss is the Shu-like, let you see the stomach pain.

Remember from when I was a child, someone tried to do something, that is, the joint discount card, all the way to the middle school, High school, university, graduate, work, change a city to work, are constantly people doing this thing. Probably means, the Union merchant, can use my card to be advantageous, then this card I can sell the service charge. The vertical field of this thing also has to do, such as hotel discount card, seems more accurate some, other do ordinary businessmen, in addition to diverted to do MLM, very few people survive. In fact, although there is no network, but the localization of life services is consistent, with the spirit of flow is consistent, technology may be improved, the nature has not changed much.

58 with the city is a thorough localization information platform, the flow of huge, the concept of the whole, the soil of the dregs, guarding Jinshan begging. The public comments in fact is a media has also done hair card loyalty points activities, but also not how hot. I thought he could buy his resources completely, solve the profit problem, and then do not know how to make money. Philharmonic live do not know what people want to come out, heard that Cai is to do the traditional origin, so the site does and the market as the same blossom, but also the beauty of the public comment is a variety of a, on a time axis is also a creative, swift and violent Tencent space to copy. But I am not saying that he has no future, after all, paved such a large beach, who knows that the grave will smoke it. Other home, group buying will not say, we all understand.

O2O's problem is simple, but it's troublesome. First, you have to deal with countless businesses, management costs are high, the services provided by businesses can not be standardized. (Group purchase In fact solves the problem of standardization of products, but can not solve the standardization of services) the second gross margin is very low, the merchant's gross margin is relatively stable, to give preferential treatment to consumers, but also to cut out a piece to you. The third consumer has a regional limit. The internet is characterized by no national boundaries, I can buy Beijing in Jiangsu goods, but the local service you still have a service radius, I in Chaoyang District, may not be willing to go to consumer Tongzhou District service. This causes the O2O to bring the promotion to the merchant to have the ceiling. Chain companies will be much better. Four, the business service capacity is limited, that is, Taobao shipments will also burst warehouse, a small restaurant, the guests less natural headache, more guests, but also troublesome things, line not on, but also affected the user experience, in turn hurt the O2O brand.

To sum up, the conclusion three characters "difficult to make money". The United States is a great team, sales of this month broke 500 million, expected, three quarterly profit. My mother Ah, a year to do 6 billion water is hard to profit ah ...

So this thing, it looks very beautiful, it is difficult to do, the key is not to make money, terrible is, the problem will scold you. Comments to the media posture into, I think it is the best way, at least the investment is relatively light, the restraint is also better, after all, is the public opinion support. Other people, you go to see the various negative to buy cooperation to know, is not the average person can straighten out.

Of course, the biggest problem is hard to make money, not completely can not do, just say you want to make money do not do, worry about the inefficiency of trouble. But it is like doing electricity business, losing money does not hinder everyone.

After all, in this world, in addition to making money, there is a thing called investment, who let the investment manager also back KPI.

PS: actually want to write another thing called money laundering, and then feel too sensitive, even if, we will not see this sentence.