O2O will let the vast number of offline businesses unforgettable network Marketing

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O2O This concept has been coming out for years, but with the prosperity of group buying site so that the concept can be carried forward, many offline businesses have been exposed to a variety of O2O marketing means, and even some of the quality of business through the O2O to obtain a lot of network customers, the author as a very like to buy people, through this way, Let the author in Canton this gourmet city eat a lot of food establishments, thus have the opportunity to compare the advantages and disadvantages of these restaurants, and then put their own good place to share to their friends, so the author in their circle of friends have "cargo" reputation.

Based on the author itself is a qualified O2O consumers, so I would like to eat and drink the idea of friends will be basic understanding, and I am also very aware of those who use group purchase to attract customers of the basic situation-either the geographical problems, or the opening of new stores, and because of the surrounding competition is too intense reason ...... Therefore, the author in the group buying project also can always find a very good business, and even become a few of the old customers of the business, every once in a while will patronize.

O2O to benefit the three parties

O2O let more offline businesses have access to the Internet source of opportunity, but also let like to eat and drink friends have more to dig the city good fun entertainment opportunities, this is the O2O network marketing charm, after all, it can let three parties benefit:

First of all, as offline businesses, due to the limitations of their own promotional efforts, it is impossible to have such as a large enterprise-like marketing capacity, if the use of paper media or television and other traditional advertising publicity costs are very expensive, so if their location is not very good, Then it is likely to be hard to run a long time to gradually accumulate popularity. But since the advent of the O2O platform, these businesses have a chance to be in the public, at this time, through Low-cost website advertising costs, so that those able to the offline business can accumulate a certain amount of customer resources, so that their business will gradually improve, and then have the opportunity to grow and develop.

Secondly, as a consumer who likes to eat and drink, because they can not fully contact their city all the beer and skittles information, so they are also very eager to have a convenient way to search, they can be personalized way to search-by region, The types of entertainment and consumer price division to find the most suitable for their own entertainment style. Then they can draw a bunch of referrals from the search results and then choose where they want to spend most of their comments. Through such a search to understand the way the offline merchant, so that more not to experience the business services of consumers have a chance to try.

Finally, the online business and consumers to shake hands with the Web platform, in the continuous and offline business cooperation, whether it is the provision of business information or consumers in the consumer after the business review information, etc., are continuously for the Web site information building blocks. When these websites have more and more relevant information, then the siphon effect becomes more obvious--good websites will get better, and those general websites will become mediocre, even the poor traffic is easy to be sucked away, because the customer's eyeball is already attracted by the content of the good website.

Second, the comprehensive popularization of the Internet allows consumers to change their consumption habits

Now using the network, it is no longer what is strange, I often see some uncle Aunt use micro-letter chat, or use mobile phone to understand news information, that is, with the popularity of mobile phone network applications, more and more consumers will be changed consumption habits.

I think, if not the current network traffic costs are still too expensive, the development of domestic O2O platform will be a grade. Therefore, I think, when the cost of mobile network can be a large decline, then O2O consumption will be a big outbreak, that is to say, the development of O2O and mobile network cost is inversely proportional.

When I chat with many friends, I find that in fact, they are very recognized for O2O this marketing model, and even predicted that, as long as we can use the mobile phone to do business information browsing and payment, we can see from the Internet where the appropriate, think OK after booking, and then use mobile phone taxi past , when came to the store after we can conduct on-site understanding, as long as we feel that there is no problem, the direct use of mobile phone to pay ... As far as I know, in fact, many people like such a consumption process.

The above consumption pattern is also the effect we want to achieve in the future. For those who like to sing K friends, they do not need to buy coupons in advance, and do not need a day ahead of the KTV box booking, after all, want to sing K mood often sudden, and this kind of no sign of mood if be a little delay, it is easy to vanish. Therefore, how to let consumers in a short time quickly decided to sing their own k business, box and time, you need to have the right content to guide their consumption-whether it is the KTV business-illustrated introduction, or other consumers of the business comments on information, etc., have played a very important role.

Case: The author in the actual operation of the process found that many like to search through the Internet to eat and drink information of friends is quite easy to be guided, that is, even if the other party was going to go to a merchant sing K, but as long as the introduction of the site to B business, if the guidance is good, then from the A->b conversion success rate is quite high. This is thanks to the website comments on marketing initiatives, that is, if A and B business comparison, a business to provide less than B business, so as long as the site in the information and comments column direction biased to B merchants, then the successful guide to B merchants will be a lot of consumers, after all, If those consumers very much like a business, will go directly to a business here to spend, and do not need to search the Internet for a business information.

In other words, if a O2O Web site can make a professional, authoritative image, then become a consumer of opinion leaders will increase the opportunity, for example, in tomorrow, February 14, 2014 Valentine's Day, Guangzhou Tianhe Some of the volume of KTV open room rate will be relatively similar to other KTV higher, This is because from these days onwards many people search for those about "Tianhe Valentine's Day", "Guangzhou Valentine's Day", "Guangzhou Valentine's Day singing K" ... Key words, will be led to and Amoy K Net has a close cooperative relationship between the volume of the KTV there.

The above case, just simply explain how the website platform to guide consumer behavior, but if you want to change the consumption habits of the entire consumer group, must be a large number of O2O platform under the joint action of the results.

Third, O2O will let the vast number of offline businesses unforgettable network Marketing

You know, compared to online businesses, the base of a large number of offline business market potential is very alarming, with network marketing experience of network merchants and these offline businesses compared to just bucket, so as long as these staggering number of offline businesses to contact the real benefits of O2O Network Marketing, Choose to continue to make use of the online contributor to the business must be much more than now.

So, how to let the offline businesses, consumers and the real three-party website platform benefits, it is not easy. After all, O2O Pioneer-group purchase network has closed a large pile, the rest of those who have the right to market the big group buy site and the business profits compressed very thin, so many of the businessmen involved in group buying, in order to reduce the cost of even the quality of group buying products very general situation, If this pattern is not properly changed, it will easily fall into a vicious circle.

In fact, O2O in addition to group buying this way, there is another online booking of the marketing model, that is, consumers do not have to pay any money in advance, when they know enough information on the website, decided to go to a business to spend, through the site to make a reservation, or call a reservation phone or online booking, and then arrive at the merchant site to observe , when you see the actual situation that there is no problem, then the consumption ... This series of actions, the website platform does not charge consumers a penny, but also provides a free information consulting services, so that consumers can learn more from the Web site information, including prices, concessions, address, and even traffic conditions and so on. Revenue from the site from the business to give the Commission, as long as the site can attract more customers for offline businesses, you can earn more profits, as if the O2O version of the Taobao customer-like existence. This does not require businesses to press the funds to the site, do not need to pay the cost of the consumer to the site's marketing model, not only to protect the reasonable profits of businesses, but also to enable consumers to avoid the payment of funds after the kind of scary feeling, but also can let the website harder, fully protect the interests

After all, only when the offline business is really exposed to the benefits of O2O Network Marketing, is willing to continue to use this marketing model to increase their customers. Therefore, even now O2O is boasted smallpox dragon and Phoenix, but if cannot embody tripartite benefit, still cannot let this advantageous marketing mode to popularize.

Iv. Summary

O2O how can really popularize to the vast number of offline businesses there, not simply by the media to flatter a few words, malcontent a few unexpected cases, you can become a classic tutorial. If you want tens of thousands of offline businesses to become their own O2O platform, if you want more consumers willing to come to your platform to contact these online businesses, then as a website platform, you must balance the interests between the three parties, the site can not enjoy the compressed online business reasonable profit, Nor should excessive interference consumer behavior, at the same time must put their own aspects to do in place, not overnight.

As long as the three parties benefit, consumers can really understand from the O2O site they want to understand the information, and offline businesses can also from the website platform to truly obtain the actual source, then the site want to flat steady development is just a very simple thing. So, as long as the vast number of online businesses to forget the fun of online marketing, O2O popularization and development will be rapid.

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