On external factors influencing network marketing and conversion rate

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More and more webmaster friends began to recognize the importance of the conversion rate of the site, this means that we have been from the original focus on the quantity of traffic to start to quality, but many people and know how to improve the conversion rate of the site, in other words, do not know the impact of the site traffic conversion rate of external factors in the end, Many people say that upgrading the user experience will improve the flow rate of conversion, this is only one aspect, because a lot of people site user experience is very good, but is not very high flow conversion rate, can be seen to enhance the user experience is not to enhance the site conversion rate of focus!

So many people think of network marketing to enhance the conversion rate of the website, for example, through the long tail keyword optimization, through the target crowd of precision marketing and so on, but the role is not imagined so good, in fact, many people come to your website has been your network marketing or offline marketing of the crazy bombing, The function of your site has been very in-depth understanding, then why can not be converted into effective sales? If you study in depth, you will find that the key factor affecting the site traffic conversion rate is external factors, the following is the author summed up the four important external factors!

One: Brand and Word-of-mouth

In fact, the future of the site's competitive success factor is very important to the site's brand and Word-of-mouth effect, if you visit the site visitors if you are familiar with the site's products, but also identify your site's brand, then these users are very easy to be transformed, if the brand and reputation is not good, Then in a certain category of products in quality or other aspects of the advantages, then for users will not be given consideration! It is obvious that the impact of Word-of-mouth or brand is huge! As CCTV has a slogan, Brand change life! The same brand can change the website!

Second: The site's product positioning and commercial level

Now every product has fierce competition, unless the products such as monopoly, such as oil, such as information, and so on, they want to how to increase prices, but also with the international practice to do gimmicks, and for other types of products, if not the advantages of brand, it is difficult to allow customers to choose, such as the sale of digital camera sites, If the brand camera plus the price has many advantages, nature can greatly enhance the conversion rate of the site!

Third: Seasonal effects of external factors

Many industries have their own season and off-season, such as selling down the site or the company, if in the summer also put a lot of advertising to promote down jacket, it is certain that these advertising costs will play a water drift, so for the appropriate timing to promote effective promotion can guarantee high conversion rate! Otherwise it would be the opposite!

Four: not to meet the needs of all customers

In fact, there is no way to avoid a paradox, if you promote the user experience, then face all kinds of different types of people's needs, you can not do everything, unless you do is the portal type of site, but the portal type of site competition is so high, now you go into the same as Ishing, Natural will be wiped out, so to upgrade the conversion rate of the site from their own advantages, as far as possible the flow of this part of the conversion over!

In fact, the site and external factors are unified, it is impossible to separate, network marketing should also be combined with offline external factors, can effectively enhance the conversion rate! Source: http://www.jianfeiyaocn.com What weight loss drug effect good original A5, reprint please keep.