on how to improve the return rate of through train

　Do a through train to the rate of return as a promotional personnel assessment indicators are relatively more scientific and comprehensive, because the pure pursuit of the price per click is one-sided, will lead to inaccurate flow, and finally want to have a good output, improve shop sales or to build a burst of money can not talk about. And in the rate of return as one of the indicators of assessment, the other one to assess the total cost of the budget. For example, when the cost of 200 yuan, the rate of return can reach 1:5, but the cost of 1000 yuan, the return is only 1:2, this time is to ensure that the rate of return to have a watermark, and then ensure that the water line at the same time, and constantly increase the budget. If the budget can consume 5000 yuan a day, and the rate of return can guarantee more than 1:2, it shows that the driver's ability has been greatly improved.

And how to improve the rate of return, the author combines their own practical experience simple summary.

Choice is preferred. Many shop selection criteria are in accordance with the popularity, long visit time, skipping rate of the baby to do a through train promotion. The following two indicators no problem, and the 1th standard according to the popular style to choose, unless it is a guest unit price is relatively low or the price of the general style to have the possibility of explosion, and this style often means that the through train to push to achieve capital preservation is good. In fact, in the choice of style, the choice of personalized, high customer price of a single product is often more competitive. Because now small and beautiful shops more easily attract the patronage of the characteristics of the crowd, even if the conversion rate is lower than the public, but the profit is considerable, at least to do the through train can achieve the purpose of making money. In addition, when choosing the money, pay attention to the flow of this single product from there, if it is as a package with the baby, often conversion rate is higher, will mislead people, once do the through train promotion of the conversion rate may be very low, so, the most insurance method is to do a through-train cycle of testing, Find the sample data and do the next move.

After the selection, the second step is to choose the key words. Keywords in the early days should be based on long tail words combined with the two or three-level keyword, the quantity is fine and not many, the purpose is to ensure the flow of precision, when the flow of the introduction is accurate enough, the conversion rate naturally will not be too low, and the rate of return can be continuously improved. No matter what kind of baby, after testing will find that the return of high key words will not be too much, generally can have more than 10 20 are already a lot of, so, as far as possible to optimize these keywords is enough.

The 3rd thing to do is to select the region to launch. The diamond Show can choose the place of the city, unless the station is outside. Otherwise do the station can only choose Northwest Southwest, south-Hong Kong, Macao, east China, north-east of the four regions, and the through train is directly to the city, although in the report can only see the rate of return in that province, but to improve the rate of return, must be seen in the region. Here are several ideas for reference, one is in the early days according to Taobao index to choose a higher rate of return to the city, this is in the absence of sample data the most cost-effective way. Second, after a period of time, the background according to the rate of return of the provinces to screen, the rate of return is too poor or is below the acceptable range of direct cut off, so you can guarantee a higher rate of return. Because whether it is selling women's clothing, cosmetics or household appliances, such as the single product, there are regional points, some areas of return is zero, some areas are relatively high. When the crowd is set to a fine enough time, this time is the click of a higher unit price is acceptable.

The 4th thing to do is to cut time. The backstage of the through train is unable to see the time period of the transaction, but the background of the e-reading can be seen this data, the most recent one months of data export, analysis of which time period is the highest conversion rate, direct increase in the proportion of the bid, such as set to 130% or higher, and conversion rate of the time period to lower the proportion of the bid , such as 80%, without the conversion of the time period can be directly cut off.

The fifth thing to optimize is the baby title. Early baby title should be to match the core keywords to set up, the purpose is to improve the quality of the keyword, and the latter should be to highlight the main selling point, as far as possible to personalized key words, the purpose is also to ensure that buyers in the search time to introduce more accurate flow.

The sixth is to optimize the picture. As little text as possible, no psoriasis. Special, packet mail, seconds to kill and other words for the buyer has immunity, not to increase the number of clicks, so, the core selling point refined out, take the creative route is more likely to increase the click rate of the picture.

For beginners, the previous focus on the key words of the industry click Price has a certain reference value, and to the advanced stage, this data can be ignored, just focus on the return on the above is enough.

Do a good job of the above, will help you the shortest period of the through train to improve the rate of return, if this shop or the promotion of the single product not too bad.

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