On long tail keywords and search engine optimization

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Before, just started to learn SEO, remember Yangfan teacher introduced the concept of long tail keyword, but has not noticed the "long" tail keyword "Long", the original is not that "regular". Today after dinner, free to do nothing, holding the thick of the "search engine marketing" of the textbook casually browsing for a while, suddenly found that I have always thought of the "often" tail words, the original is not so written, hey, learn so long SEO, the company commander end of the word 5 words will not write, I really want to dig a hole into.

What exactly is a long tail keyword? The long tail keyword theory derives Yuchangyu theory, which was proposed by a US named Chris. He believes that, influenced by efficiency and cost factors, in the past, people can only focus on the most important things or people, if the curve distribution to describe these people and things, usually people will only focus on the "head" of the curve, and will be in the curve "tail", need more energy and cost to pay attention to most people or things directly ignored. For example, in selling products, manufacturers are concerned about a few so-called "VIP customers," no time to take into account in the majority of the average consumer. And in the network age, because the cost of attention is greatly reduced, people may pay attention to the "tail" of normal distribution curve with very low cost, pay attention to the overall benefit that "tail" produces even surpass "head". For example, a famous website is the world's largest online advertiser, it does not have a large customer, revenue from other advertisers are ignored by small and medium-sized enterprises. Anderson believes that the network era is concerned about the "long tail", play a "long tail" of the benefits of the era. Only understand the long tail theory you may understand this SEO noun-long tail keyword.

Long tail keyword is the content of your site has a certain relevance to the key words. It is not originally we in the page title tag Riga keywords, also not tags tags in those keywords, but it can be keywords,tags and other tags, or extension bar. In the popular language, is to give those keywords group words, play your imagination, combined with the search user's needs, standing in the searcher's point of view to those long tail keywords.

Of course, first of all to determine your site's keywords, and then to consider the long tail of keywords, the key words to pay attention to and scientific analysis, you can search through some SEO tools, long tail keyword according to different searching crowd, you have the following three kinds of long tail keyword combination strategy to choose:

1. To your website content or information has certain understanding, to you or the website has certain popularity, you may choose the high accuracy the word, the other people do not need, often comes to your website the person to understand, knew. such as: my blog: North Drift leader East, in Google input these words can search me.

2. For your site content and information only a little vague concept of visitors, you can choose to your site product or site content to expand the keyword, borrow some key words to push yourself or your site. such as: My Blog:seo Explorer-North drift leader East blog, they understand SEO, but not proficient, they need to know more about SEO related knowledge or news, may be found on your site.

3. To your site content and information do not understand, may become your site visitors, you can choose more popular keywords to your site content to expand, such as my blog: Network Marketing College Official blog-seo Explorer-North drift leader East blog. They will not search North drift leader East, also do not understand SEO, but they have heard of network Marketing College, doing so, it is likely to search you or your site.

Search engine Optimization success or not to SEO such vague but popular keywords ranked in the forefront of search results for the standard. Search engine optimization is not the word hot to optimize which word, it needs to be based on the characteristics of their own site to do, not what words you can do. For example, my site is to share SEO learning experience, I must go to optimize the word "game", even if you have some time to optimize up, not how long it will fall.

Select the long tail keyword should meet the following three basic conditions:

1. Keywords and the main content of the site has a certain degree of relevance, want as many words as possible and your keyword combination, put the head of the keyword description, as long as not too much, search engine generally will not k you!

2. Selected keywords must have searchers may go to search, no one search you do also hundred do. Just like your own name, a few people in China and your same-sex, people do not do this line, you need to optimize their names? Waste of time.

3. It is not difficult to say that it is difficult to meet the needs of visitors. Sometimes, visitors want to see the introduction of a face, a search results of your site in the first page, point in a look and she wanted to search, or said not very much. Like today I was watching 51 backstage, see a person is through the search "erotic prostitutes freshman (on)" To my blog, I think he is looking for should be to download the address or online to watch the address or the new (on) the plot, but also for me to write a "North drift of the weekend view of" Yan-prostitutes freshman "feeling", In the 51 background you can see this article in the middle part of the first page of the search results.

Choose long tail keyword when not necessarily to deliberately do so, check what Baidu index, Google Hot List of what, completely unnecessary, pay attention to their own site content on the line. According to their favorite to write content, time is long, the site is fixed, and then to the site to set a location. For example, I am in the Network Marketing college content a lot, very miscellaneous, from the beginning to learn HTML code, blog set up, site erection, marketing research, network advertising, web design and so on, a lot of content, I basically wrote. Some time ago set a goal, the main research SEO, so I give my blog name seo seeker, so I will delve into that aspect of knowledge, published with SEO related articles.

Choose the long tail keyword is not what big project, the key is to consider the needs of searchers, standing in the searcher's point of view to think of keywords, that will probably give you the site to bring substantial traffic, not today, not tomorrow, not even later will come. For example: There is a person he was late to enter your website, he looked still feel can, and will come later, another is to search your site, a look at the content of the miserable, immediately closed the Web page, never again.

Choose Long Tail keyword is very important, must be prudent, prudent, and then prudent. Do not blindly piling up keywords and piling up keywords, and the content of the site is irrelevant to the keywords, you heap of more and how, Baidu does not k you, Google does not k you, search engines do not k you, fooled someone else once, two times, do you want the third time? Fourth time? Is that possible?

Finally, we introduce three kinds of more practical ways to add long tail keywords:

1. According to the concept of the site and the content of the site to conceive relevant keywords, such as I give my own SEO column to think of a few keywords, seo experience, seo tools tutorials, SEO industry dynamics, etc., now the article is not much, and so many more subdivided.

2. According to your competitor to determine the key words, ranked in your search results above are your competitors, you can see his web page keywords, keyword description, tags, etc. to analyze. Choose and his similar key words to do, the quickest way is to do original content, personally think the original thing search engine catch relatively fast.

3. Search by search engine related to determine the key words, today I found that Baidu's display related keyword function has been changed by Baidu, details please see: Baidu to the SEO extermination? Baidu can not use, there is Google, Youdao, Yahoo. The individual is not very like the search engine this function, the best search engine all went to just good, let you seo guess go!

Suddenly I found that I summed up the choice of long tail words of the strategy, the conditions and methods are 3, how can this be? A little dizzy feeling! A look at the number of words has been close to 2500 words, then 2500 words to receive a pen, hoho!