On the 5 key points of setting up Enterprise blog

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Even the toilet paper of the Procter and Gamble through the spoof blog to attract attention, Coca-Cola's Journey 206 project will also be in-depth application of dedicated blog for publicity. Enterprise Blog in marketing more and more attention. This application in the European and American first-line brand of the market is very wide, enterprises are doing their best to study corporate blog, microblogging, SNS and other new digital marketing methods. We believe this is true in the Chinese market. To this end, specifically will be in the online marketing blog to learn the relevant corporate blog building some tips to share.

1, don't just talk to yourself.

Many companies have made a critical mistake in creating their own blogs, and they see corporate blogs as just a new channel for delivering information about products and services, including some corporate news. Although promoting the sale and promotion of the brand is the key goal of corporate blog, but the only way to speak from the word is certainly not the best way.

Excellent corporate blogs not only tell about products and services, but also include industry news related to products or services, information about people's interests, and some cases. In the enterprise blog to increase consumer interest in information, you can attract users back to visit the blog in time. Thus driving consumers to focus on more products and services information.

2, focus.

Once you choose to pass a certain kind of information on the Enterprise blog, you must stick to it. Many unsuccessful corporate blogs often don't have a clear theme, but a brain that puts all the relevant information in a blog. To investigate the root cause, is that the Enterprise blog did not explicitly set a goal, which led to the blog can not accumulate enough timely and loyal visitors.

By providing readers with the information they want or are looking for, corporate blogs can get loyal visitors. If a user who visits a shoe dealer blog wants to know about the latest shoe styles and some fashion-related information, but she has to sift through a lot of travel/home/health/plastic content, so blogs are likely to lose these visitors, and they probably won't.

3, personality.

Whether your corporate blog is using a single author or one of several authors, what you have to do is let the authors pass their ideas through their articles. If the Enterprise blog has no personality, does not have its own characteristics, then it will drown in thousands of blog without personality of the ocean.

The "personality" here is actually more user-friendly. That is to allow consumers to feel, is a living person in the communication with him, rather than one by one of the official PR script in Mandarin.

4, interesting

Another way for corporate blogs to get more loyal visitors is to add some humorous elements and some humorous descriptions. Of course, this approach does not necessarily suit all businesses, but if humor and humour are not fundamentally conflicting with the image of the enterprise, we recommend trying to use it. From a certain aspect, interesting is actually a kind of enterprise blog personalization performance.

5, Manufacturing privileges

Use the corporate blog to release the company's major news or original Enterprise research reports, so that you can make your corporate blog truly differentiated. In the Enterprise blog to publish those interesting, important is not in other places to see information, users will continue to return to the blog to browse. And, such a blog can close the distance between the consumer and the brand, because consumers will consider themselves from the enterprise access to internal information or exclusive reports. This makes consumers feel more attached to such enterprises, they generate more corporate goodwill.