On the application of electric quotient in the health industry by the experts of Network marketing

Health is a big thing for every one of us, which means that you have health and you can call it happiness. How to build a healthy industry and e-commerce integration of the leading enterprises, to drive the industrial chain, so that these industries profit, is China's preferred one of the promotion of the project. is a real for the public to solve the day-to-day health management of the immediate, convenient, guiding the needs of a way to promote the whole society and Development, the national physical and mental health has great significance.

: What is health


said health, we humans know that it is important to us, back to the middle of the last century, it is widely believed that "no disease is health." "In 1977, the World Health Organization identified the concept of health as" not only because of lack of disease and infirmity, but in health, but as a physical, psychological and social state of being. "This is the modern scientific concept of a more complete health."

Definition of
Health:


with the change of the Times and the evolution of medical model, people's understanding of health is constantly improving and perfecting. Traditional biomedical models argue that no disease is health. In the 1948, the World Health Organization (WHO) defined health in its charter as: Health is not only due to lack of disease or weakness, but physical, mental health and to adapt to the integrity of social ethics. In 1990, WH0 added to the definition of health in the relevant documents, saying that health should include four aspects: "Physical health, mental health, social adaptation and moral health." This shows that the concept of health is constantly widening and changing along with the progress of society and the development of medicine. At present, China's health industry has been using E-commerce platform to expand new categories to obtain significant results, has been exploring a differentiated development model, out of the electric business losses cycle, has created a most profitable e-commerce development path.

Second, the accurate understanding of health industry, to seize the opportunity of healthy electricity business.

The healthy industry electric business, is not only pure or Consumer-to-consumer's electronic shopping website, its this mode is in gradually consummates the enterprise, the hospital, the medicine circulation Enterprise Informationization Road carries on the electronic commerce. This is done through pharmaceutical companies, pharmaceutical distributors, hospitals, and government departments under industry supervision on electronic trading platforms provided by third parties. 2008 Health Products E-commerce website revenue reached 6 billion, 2009 breakthrough 13 billion, has been the health products E-commerce Market to a new climax. Over the years, health products in the field of E-commerce growth rate is amazing, but health products are only a small part of China's health industry. We know: Pharmacies are now mainly selling drugs, because the policy does not allow health care stores to sell drugs, and even if the drug makeup, daily chemical, mother and child of these diversified products, manufacturers will not take these as the main channel. How to the pharmaceutical enterprise production of large health products through the electric dealers in these high margin products to work hard to break through the line of limitations, in order to gain more profit, we are here to explore the health products and electrical business to combine the new trend. is aimed at including health assessment, health management, health intervention, health tracking and other aspects of the health industry market, because the only way to enable the health industry efficient and accurate combination with the electric business ...


Nowadays, e-commerce is changing people's life, has let more and more enterprises combine E-commerce with the original business model, want to use E-commerce platform to carry out large-scale market expansion, that is to say, the combination of health industry and E-commerce is the inevitable trend of future business development.





third, the use of the network of Health industry development.


with the development of economy and the advent of an aging society, many people wonder how to use the Internet to provide health for the public. "Our domestic life and health sector is focused on the early start-ups in medical devices and health services," he said. "As one of the few VC companies in the country who also focuses on it and life sciences, the company has only invested in a single enterprise in the health industry, that is," said Zhang Ying, managing director of the US-China Economic and trade group. "Gang, founder and chairman of the network, has also said:" The industry of Kang and Yi Long is very different, but there is a very important same point, that is, they are the internet in the existing industrial areas of specific applications. "In fact, the Internet to the health industry is an important trend in the investment of VC in China, that is, from the investment in the health industry from the periphery to start to integrate the existing health industry resources, and then to its core such as biotechnology and other areas."

The key to the operation mode of the health industry electric business is knowledge and information management

Health industry products in China has been in a profiteering, irregular, unstable state, the relevant laws and regulations in recent years gradually become full. And each health industry products from the development, packaging, investment, sales, reproduction of the link, there are also differences, such as the domestic existing health industry products, we "Drugstore circle industry is now more famous" seven Lecang, Kang-love, Huayuan large pharmacy, a network of kin, They are operating in the model is attached to the cat and Taobao and more than 300 health care products such as electronic mall, but it is difficult to ensure the quality of products, quality, but also difficult to evade policy risks. And the health of the electricity quotient, is the health management of the mall's identity appears, it is focused on a full range of management of health products and the provision of its services, to avoid the simple sale of product price competition, brand monopoly competition, product homogeneity competition, but also avoid the "health reform" at any time after the health care products Regulatory policy. At the same time, the biggest advantage of the health electricity provider is to activate the Internet users ' interest and convenience on the platform directly. Provide a product profit, integral sales, health management, offline services, platform investment, such as comprehensive, diversified profit channels, and all links can be very close and yet lively combination. So that every netizen is able to become all aspects of the purchase of contributors, truly "loyal consumption." These efforts in the "marketing team" is very worthwhile to learn from, because he in all aspects of integrated service capabilities and in the human details of the Kungfu is no longer need to simply to expand the mall's product categories, value discounts and other aspects of waste energy. It can be said that "health electricity quotient" will be the health industry and the most perfect combination of e-commerce. It will also provide the most convenient health management Service platform for 400 million netizens and 1.4 billion people in China.

Five, the electrical business in the big health industry field, what application and business model can excavate:

1. E-commerce between enterprises and enterprises:


business between enterprises and enterprises is to use the Internet to communicate information, is the enterprise marketing relationship between enterprises. is a specific and major manifestation of business-to-business marketing in the electronic Commerce era. It can the enterprise intranet, through the Business-to-business website and customer close together, through the rapid response of the network, to provide customers with better services, so as to promote business development. such as network shopping, securities company network under a single operation, the general Web site information query operations, etc., has let many enterprises through the Internet products marketing to all over the world.


2. E-commerce between enterprises and consumers:


any major E-commerce site, the key elements are not all depends on the model, and commodity prices and team formation, but see you have no benefit to consumers, can give them the confidence to go with you to the end. In the face of the impact of all competitive platforms in the country, if you want to go to the forefront of the electronic business site, we must create a chance to survive and development of space. This requires that your site has enough strength for publicity, activities, let's go to netizens loyal, allow opponents to retreat, to follow your people promise and let it achieve. If not do a good promotion and publicity, is not able to make these industries profitable and have the potential for development!

Vi. what business models can be tapped by the electrical business in the field of large health industry

from 2005, the first pharmaceutical business of the network online line to today has passed 8 years, this period of the pharmaceutical industry has emerged countless pharmaceutical companies, but really can comply with the regulations of the FDA, access to the Internet Drug Trade Service certificate and the Internet Drug Information Service Certificate of Eligibility So far, there are only 129. "The detailed list can be queried through the" Data query "section of the State administration of food and Drug Administration's official website (www.cfda.gov.cn). "Among them, the top ten of the pharmaceutical business, monthly turnover of more than 5 million is very few, the annual sales of more than 30 million is a handful." "Watching the start of health care products, adult supplies and other vertical rise in annual sales of broken billion, in the explosion of growth in the electric business industry, pharmaceutical companies can only be a spectator?" What are the characteristics of the mode of operation and what is the future of pharmaceutical industry? This allows a lot of home appliances business will focus on e-commerce, health industry, and these industries in the present is indeed there is unlimited business opportunities. From the scope of the major integrated shopping malls, most of the shopping malls are clothing, jewelry, home, books, mobile phone digital, computer office, shoe bags, mother and child toys, beauty skincare, such as the site's main commodity, and because each mall also want to expand the scope of services now, However, to expand the scope of business and maintain the unique services of certain commodities is a problem that many electric operators are considering, and these models are excellent in the management of health care products.

Seven: The advantages of the electronic business in the network:

Advantage one, many people buy goods on the network, like to the large website, while browsing the site, they will inadvertently find the goods to buy, and can see some people's evaluation of such products, consumers can see the evaluation will be assured to buy, let them "shop" at home, and can obtain a large number of merchandise information, Buy goods that are not available locally. Because the network from the purchase of goods to order, the arrival of the door does not need to visit the scene, both time-saving and labor-saving.


Advantage Two: Because the online store eliminates the rental store, and the storage and so on a series of expenses, overall its price is cheaper than the general shopping mall's similar goods, lets the consumer more love accept.


advantages Three: Online shopping in today's fashion is a trend, has made more and more people in the passion of online shopping and the courage to try, such as the network to infiltrate into our lives, so that consumers realize that the network to bring us convenience, I believe that in the continuous improvement, the net shopping will be the main body of the future consumption of society.

Eight: The electric business in the marketing of the shortcomings

any development and production of things, are both pros and cons, which let us take the view of two, the biggest business E-commerce site is to see you have no benefit to your consumers, can give them confidence to go with you to the end. In the face of the impact of all competitive platforms in the country, the electrical business site must go in the forefront to have the opportunity to survive and development, which requires that your site has enough strength for publicity, activities, let's go to the netizens loyal, allow opponents to retreat, to follow your people promise and can let it achieve.

The development of
health industry is definitely a big enterprise of our country's strength, because it can let the human willing to take out their life savings to maintain health, with a lifetime of income to pay to maintain life, I believe this is not a difficult thing. But the key is, if not good promotion and publicity, is not able to make these industries profitable. Overall strictly speaking: "Online share and offline profit compared to online trading is still a long way to go." At this point, if you can the health industry line to achieve national reunification, the market situation open or can be very good control, but he also has the following shortcomings:


shortcoming One: the difference between the kind and the photograph, the electric business description is too big


a lot of online shopping can only be seen photos and sellers for the description and introduction of goods, but to the goods really reach your hand, you will feel and the kind there is not the same as the electrical business said so well. This is not as good as in the mall to see the purchase of the rest assured.


Disadvantage two: cannot try to wear, try


Online shopping just see photos and a simple introduction to the items, like clothing and shoes and health industry products, etc., you can not directly see whether it is suitable for you and do not know that you buy in the electrical business of health products for you have no effect, and if you buy in the mall, you can try to wear, ask the clear, fit their body, Know what the effect can be bought immediately, do not have to consider so much, and the net buys the electric dealer, you want to see the size, the length, the sleeve length, the trousers long and you want to buy the commodity to your function and so on, wants to buy to suit own need to weigh, is afraid does not conform to oneself, this will cause many people to dare not decide to buy.


Disadvantages Three: Network payment is not secure


Many consumers in the online shopping to pay for current affairs need to enter the bank card number information and password, many people are afraid to disclose their information may be peeping or password stolen, this is the most worried about online shopping. Some friends of the computer will also exist stolen Trojan, and so on, resulting in account loss and some serious situation, although now can use Mai126 safety net shopping platform to buy navigation, but also can not fully guarantee that the first step will not be phishing website fraud.


shortcoming Four: The question of trustworthiness


good faith is to let a lot of Internet buyers in the headache problem, in the online shopping before a lot of electricity merchants make a package return, but after the consumer purchase goods and do not want to exchange. We are in the reality of shopping returns is the need for a lot of complex procedures, and even the product to protect the requirements, but online returns are relatively more difficult, such as the Phone no one to answer, do not see the kind, this is a problem for online returns. Even some electric dealers put forward a variety of unreasonable demands refused to return and shirk responsibility.

To sum up: China's e-commerce environment is mature and technology, operation, etc. linked, but the overall market development pattern is not mature. such as the health industry such enterprises to kill into the electricity business, it is absolutely beneficial to the whole market, because consumers pay more attention to the quality and quality and practicality provided by the electricity quotient, but to maintain the stable development of the market, or the need of E-commerce platform can have real development potential! Because any electric dealer wants to be in the show can not deceive consumers.