On the CAS principle to convert website visitors to intended users

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In a large number of station optimization, and other ways to improve the site search engine rankings, through a number of PPC promotion, blog marketing and other work attracted a large number of users click Traffic, the twilight found-the site empty click Traffic, the intention of users are few! So how can the webmaster's click Traffic to convert to the site intended users? Let's explore how the CAS principle converts site visitors to intended users.

Visitors to the site you just clicked usually have a certain alert mentality, do not expect visitors to visit the site a few minutes after the conversion to the site's intended users, not all visitors will be able to enter the site quickly after the decision to purchase the intention, but most likely in a week, one months or even six months to consider buying.

Therefore, we need to find ways to allow visitors to initiate action, register as a website user, subscribe to the latest information on the website, share the hot topic of the website and so on, in order to maintain the site care to the user to consider the relationship, and these are not the site "Contact Us" in the phone number or The CAS principle, clear-appeal-simple, lays out the site in the CAS principle, adding action-guided logos to the Web pages, which can better guide the visitor to initiate action and motivate visitors to convert to the site's intended users.

1. Clear Action Guide

A clear action-oriented approach to the Web page is like a route guide to a boutique promotion area after entering a shopping mall, and the action-oriented approach that takes only a few steps to reach is compelling to visitors, taking action-oriented in my site as an example:

At the beginning of the action, it was clear that only three steps would be needed to return cash. Cash Back "is an important factor in the attractiveness of visitors," three-step "is the action-oriented psychological expectations of the visitors, in the next action-oriented map to inform visitors the necessary action, that is," landing "-" shopping "-" rebate " Three steps. Clear and clear action-oriented to reduce the psychological preparedness of visitors, to the visitors with a high degree of feasibility of psychological cues, to promote the conversion of visitors to the intention of the user's psychological preparation.

2. Rallying number for action (appeal)

Add a rallying number to the Web page to alert visitors to the first step, where the action assembly number should be placed at the top one-third of the page, which will ensure the first time to attract visitors ' attention. Take the recent construction site action assembly number identification as an example:

Immediately below the clear action-oriented action assembly number identification color with eye-catching background to achieve the emphasis, while the basic color with the Web page to achieve greater contrast effect. Action assembly number logo on the text with a sense of urgency, can give visitors the psychological implication, when visitors see the information of the heart of the page, there is a clear action-oriented, "register immediately" action rally number of the incentive effect obviously better than "register" two word registration tips.

3. Simple Operation Guide

For users, read the text explanation Action Guide needs better understanding and patience, a whole page of the operation of the explanation, is often the real reason for visitors to leave, as the site to place the operation of simple action guidelines, animation form, video form, etc. easier to understand the way, Allow visitors to follow the guide or watch the end of the process can be done according to gourd painting. Take the "Back to present animation tutorial" In my website for example:

Interactive in the animation tutorial, you can choose to watch the mall back to the present tutorial or Taobao back to the tutorial, so that visitors according to their own needs to click to watch learning.

While watching the tutorials, it is also a reminder of the action guidelines for the visitors, such as the "click Confirm Receipt" Red tip before the operation in the tutorial. So the animation form of action guidelines to make the operation become simple, but also to increase the conversion of visitors to the intention of the user's heartbeat, why not?

The above is according to my own website construction operation process, through unceasingly explores the test to summarize the based on the CAS Principle Layout webpage Action guidance marking experience, this article by Taobao returns the net http://www.0576mm.com/original summary. If you do not agree, you can message exchange, original starting in A5, reproduced in the time please keep the author link, thank you!