On the change of profit model from the development of Dongguan Sunshine Network

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7.7 Five o'clock in the morning woke up has not slept, is thinking about one thing, is the website profit model. And I know the most, more than four years of mixed Dongguan sunshine Net, compared to other sites, Dongguan Sunshine Network stay time and use time is very high, but also a clearer understanding of some of the development of the Sunshine Network, so I ventured to send a small report to discuss the issue of profit model.

Dongguan Sunshine Network is a Dongguan government agency unit Radio and Television Center hosted the website, as the Dongguan municipal government publicity of a major window, Dongguan, one of the four media. Publishing content Authority, netizens Trust is high, Dongguan is the most influential news comprehensive website for the Dongguan municipal government website directly provide news information and content. Dongguan Sunshine Network in Alexa on the latest ranking is 21863, while in China's web site is 653, search on Google appeared 6,340,000 Records, and Baidu on the search for 918,000 records; the trend under Google trends as shown in the following figure:

As shown in the above picture, Dongguan Sunshine Net since 200 years November officially on the line, performance is very stable, only a few trough stage is in the Chinese Lunar New year to go home that period of time.

Dongguan Sunshine Network Since its inception in 2005, the main and most competitive way to promote radio and television, Dongguan, an immigrant population-oriented city, a lot of people get information from Dongguan is from the website. And a group of Radio television hosts loyal fans also followed the publicity of the host into the sun, after that is slowly become a small circle in the forum to stop, so the first group of users of the site to generate, to the Sunshine Network to bring the popularity and publicity. At the beginning, the structure of the website is mainly based on the information and content of Dongguan radio and TV station, plus a forum.

When the first loyal users of the website stabilized, these precipitate down the small circle slowly expands, at the same time, the sunlight net also gradually becomes big, began to have some advertisement income, including the front page homepage advertisement and the Forum advertisement, the late Homepage advertisement subdivision, the channel page advertisement, the channel partner advertisement, the Forum advertisement, the Forum content advertisement and so on , which is also the first revenue for general website operations. But with this ad revenue alone, there is no need to talk about the profit model. View the Dongguan Sunshine Net advertising price list which is now divided into very fine ad unit.

After the Dongguan Sunshine Network development trend is pressing, coupled with government units of factors, many large state-owned enterprises began to do in the Sun online publicity, production site topics on the sun on the Internet, in the Sun Network Forum Business Zone, and the sun to host activities, with the sun network of columns to build channels, Sponsorship of some channels of sunshine network, the outside of the steamed bun channel to advertising companies and so on, a variety of ways, can be said that the profit model. And in the promotion of this piece, large and small netizens party diffuse forum of various sections, dating channels and travel agencies to organize a lot of outdoor travel activities, the Forum also occasion got publicity, some forums more popular with the Association of the Association also get some business sponsorship, and so on. And because of the addition of these business elements, the site's early users do not get used to these things, slowly quit, the site user's adhesion rate dropped a lot, but the scale of the site has been very large, it can be said that this is a commercial web site operation of a certain process, so the overall performance of the site is still relatively stable.

And lately, Dongguan Sunshine Network also increased the intensity of the revision, add and delete some site channels and columns, the forum also from the original dynamic Network forum changed to more WEB2.0 characteristics of the discuz, see the former Dongguan Sunshine Network launched a new community "Sunshine commune", coupled with the popularity of domestic and foreign network application services, Dongguan Sunshine Network to allow the user's ability to be significantly improved, the user adhesion rate is believed to be upgraded through this time. However, when the overall profit pattern of SNS website is vague, how to dig more profit model remains to be seen.

The above is the niche for the development of Dongguan Sunshine Net profit model direction of some views, do not know how the views of you reader?