On the condition of successful operation of local real estate network

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Local site because of the simple promotion, the audience relatively concentrated, relatively simple operation, so the current many grassroots webmaster to do the main form of Web site, in a variety of local site types, local real estate network seems to attract more users, after all, the house of Sale and information, can bring huge profits to the site! But over the years, Real estate has been the target of national focus, so many local real estate network has entered a difficult predicament, but the author believes that the real estate market again how cold, but rigid demand is still very strong, so the cold real estate market is still pregnant with a very huge opportunity, It depends on how you make the site more loyal users! After the study found that the local real estate network to achieve success, the focus is to seize the operation of the two core points, that is the site content and promotion! The following detailed analysis!

One: The construction of local real estate net content

Content is the flesh and blood of the website, if there is no content, local real estate network will not attract the attention of users, in fact, the local real estate network more role is to play the role of real estate intermediary, imagine a real estate intermediary, the availability of scarce, and the price is too expensive, there is no way to attract users, and a real estate intermediary, housing related to the city's Property prices are divided into the middle and lower third, so that can attract different levels of users constantly ask, visible content construction is a key element of the local real estate network, but how to build the content?

Many people may think of the original, the author thinks this kind of idea is not correct, the content of local real estate net is not you want to change casually, usually is to stationmaster or partner go out, to the local big real estate carries on the information gathers, then after processing, although the original degree is poor, but because after proper collation, Still will have very good reference value to the user, and this kind of information must be accurate, the content also should combine the key words of local real estate net, can't content and website keyword is not amorites, such content is impossible to let the local real estate net obtain success!

In addition, the content construction of local real estate network must establish good relations with many local real estate agents, at the beginning of the operation, the release of these information should be free, so that the real estate intermediary to find an online platform to advertise their own listings, of course, these listings, but also to be appropriate spot checks, To prevent some intermediary through the release of false information to allow users to be deceived, to know others in the intermediary fooled, will be burned to the local real estate network, so be sure to carry out spot checks, found that the problem must be given punishment! In addition, the intermediary agencies to release information, but also to follow the local real estate network predetermined content release principles, Ensure that these intermediaries do not deviate from the core keywords!

Second: the promotion of local real estate network

With a very good content, it needs to be promoted, now the liquor, can not rely on the bouquet to attract everyone to taste, but the initiative to go out, put the wine on the other people's mouth, that is, to let their products actively out, rather than passively attract users! Therefore, the local real estate network another core element of operation is to promote! So how should the local real estate network be promoted?

The author thinks, the target user of the local real estate net and obvious, is generally aimed at the local user, and the local users, but also divided into two, one is long-term stay in the local residents and want to live in here to settle migrant workers, the other is wandering in the field, want to have a property in their hometown migrant workers, for these two different groups of people , the means of its promotion must not be identical!

For the first target population, should focus on the promotion of online, as far as possible to allow the vast number of users through the offline marketing impact, so that the vast number of users to realize that there is such a high popularity of local real estate network, in this real estate network to obtain a variety of information, and a lot of information is free! Of course, can also through the appropriate Internet marketing, using the local QQ group, local community and so on marketing! Here is a key, is to seize the local people to marketing!

And for the second kind of crowd, is obviously through the network marketing, a lot of webmaster here easily create a misunderstanding, that is, on the Internet through a high coverage of the way to carry out marketing, spent a lot of marketing costs, but the actual effect does not seem so good, I think, online marketing, Should pay more attention to local community or local QQ group, to know many far away from home workers, also like in the local QQ group or local community to hang around, so here is the focus of marketing!

Do the local real estate network operation of the two core, it is easy to let the local real estate network to obtain more loyal users, through a good service experience, nature can be in the eyes of the vast number of users to establish a good brand image, this time it is difficult to make money! above content by Jinhua seo http:// www.jhseo.org/in Admin5, reprint, please keep the URL, thank you!