On the construction and experience of personal medical website

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Engaged in the medical profession also has some time, to the medical website construction has own some understanding and the experience. In fact, with the application of Internet technology, the medical industry is also aware of the importance of the Internet, especially private hospitals, is aware of the importance of the Internet, have seized the market, and fierce competition, aroused a burst of bloody-like battle. The author based on his own experience, put forward their own experiences.

First: The medical profession completes the website the localization is very important

Any successful website should have its own clear market positioning. Do a good job positioning, not only conducive to the construction of the site, but also conducive to promotion. Especially the private hospital website, it is necessary to do their own positioning, because private hospitals, generally can not be exhaustive, generally there are a few particularly excellent specialty, plus other professions, then, to determine their own site positioning, to determine their own target groups, and other hospital sites to differentiate, reduce competition, Better access to rankings and profits.

Second: The design of the site to be around the needs of patients

The hospital website undertakes to bring the customer the goal, then the website construction should carry on according to around the patient. How to obtain the trust of patients, how to provide valuable things to patients, these are reflected in the site's column planning and content construction process, the following is a specific analysis.

1. Column Construction

The column construction mainly includes the hospital general situation, hospital news, Doctor's Guide, medical Technology, the first three are mainly to obtain the user's trust, so that users understand the situation in the hospital, and facilitate patients to come to see a doctor, and medical technology can be classified according to the Department of the hospital, the different sections of the medical technology introduced.

2. The theme style of the website should be elegant, the webpage design should be concise

The main body style of the hospital website should be fresh and elegant. Because the hospital website visitor Many for the patient, the elegant tone easy makes the person feel the mood is calm, comfortable. The website of our hospital uses the light pink main color, the page design is also very concise, elegant. Considering the speed of the Web site, we have a large picture of the cutting process, but also gave up a variety of fancy web pages special effects, as much as possible to balance the beauty of the site and practicality.

3. The content of the website takes the user's demand as the center

For medical web sites, the content of the site is mainly about the patient's most concerned about the various diseases and writing, mainly around the medical technology and treatment programs to write, in the premise of doing a good job of key keywords, constantly digging out a valuable long tail keyword, so as to fill the content of the site, but also to obtain more visits, More important is to provide users with the information they need.

Third: the promotion and publicity of the website is very important

As a medical website, if there is not enough publicity and promotion, so it is difficult to be noticed, there is no traffic, and we mainly adopted three ways to do the promotion and promotion:

1:seo optimization Promotion

This is the most cost-effective and most effective way, through the various means of SEO, so that the site has a good ranking, and access to accurate traffic, which is commonly used in the way.

2. Media Outreach

We through the newspaper and some of the network media to do propaganda, such as 39, rest assured that the medical court, and publicity of our website site, this also promoted our website.

3. Soft text and online quiz

Through soft Wen and Baidu online questions and answers, Tianya question and so on the way to publicize our website, achieved good results.

4. Promotion of Web sites through offline activities

Sometimes, the hospital organizes the activity, like some epidemic free clinics or disseminates the medical magazine and so on, simultaneously to the website propaganda, also is advantageous to the website propaganda and the promotion.

Four: The website must do the maintenance and the renewal work

The website wants to have the lasting vitality and the attraction, the careful maintenance is essential. In particular, the medical site should always analyze the needs of customers, and constantly provide users with valuable things, add a large number of long tail words to expand the article, at the same time, medical Web site to do a good job of security, to prevent the attack caused the site problems.

In the process of promoting the hospital website, the website has brought a lot of clients for the hospital, and has made a profit for the hospital. I think that in the information age today, the construction of medical websites, to a large extent, also affect people's choice of medical treatment, so it is necessary to do a good job in the construction and promotion of hospital website. Article copyright belongs to Guangzhou People hospital http://www.gzrlw.net/, I wish you a happy work.